PVC製造業體의 經營戰略이 生産性에 미치는 影響에 관한 硏究 : 光州·全南 PVC製造業體를 中心으로 = (A) Study On the PVC Manufacturing Industrial in the Strategic Management of the Productivity : Centering on the PVC Manufacturing Industrial in Kwangju·chonnam

다국어 초록 (Multilingual Abstract)

It is true that Korean economy has experienced a severe depression and especially high cost-low efficiency structure of production has been pointed our as a serious problem of our economy and further the productivity index of enterprises including synthetic resin manufacturers is decreased to the standard of absolute figure. Therefore this study aims at understanding the factors which improve the productivity based on the management strategies of synthetic resin manufacturers and their potential and seeking the strategies to realize such a potential.
This study establishes seven factors such as production strategy, organization strategy, market competitiveness strategy, personnel strategy, competition strategy, marketing strategy and product strategy as the independent variables and three variables including the improvement of quality as a productivity index, decrease of the separation rate and job satisfaction of members as the dependent variables in order to anlayze the influence of the management strategy on the productivity.
The results of analysis are as follows ;
1) The greater enterprises are in the market competitiveness of price and product among management strategies, the higher market competitiveness strategy, 2) On the organization management strategy, the longer history of company is, the lower organization management, 3) In the enterprises which established the competitiveness consolidation strategy, the management strategy is 73.5% and market competitiveness and marketing strategies are in important position. 4) As a result of conducting the gap analysis of cognition of management strategies by employees of synthetic resin manufacturers, it shows a significant difference depending on the demographic characteristics. 5) Since the influential relation of (＋) is made in the productivity of production strategy, market competitiveness strategy and quality improvement, the higher production strategy is or market competitiveness strategy is, the more quality improvement is increased. 6) The higher competitiveness strategy is, the more job satisfaction of members is increased.
Accordingly, it is important that the growth is tried through the introduction of new technology and facilities, but the productivity should be enhanced through the strategies of purchase, manufacturing, marketing, organization, personnel and quality management. The advancement of technology should be developed through specialization strategy and since the development of internationalization and localization has a great influence on the whole industries as well as synthetic resin manufacturers, to develop a special and independent technology will be a major task of growth strategy.

목차 (Table of Contents)

• 목차 = ⅰ
• ABSTRACT = ⅴ
• 第1章 序論 = 1
• 1.1 硏究의 背景 및 目的 = 1
• 1.2 硏究의 方法 및 構成 = 3
• 第2章 經營戰略과 生産性 = 4
• 2.1 經營戰略의 意義 = 4
• 2.2 經營戰略의 構成要素 = 5
• 2.3 經營戰略 技法 = 8
• 2.4 生産性 意義 = 10
• 2.5 生産性 槪念의 假定 = 12
• 2.6 生産性向上의 구체적 過程 = 15
• 2.7 經營戰略과 生産性 向上 = 19
• 第3章 PVC製造業體의 經營戰略 = 23
• 3.1 合成樹脂(P.V.C)의 性格 = 23
• 3.2 P.V.C 製造業體의 經營戰略 = 27
• 3.3 P.V.C 製造業體의 經營戰略의 必要性 = 30
• 第4章 硏究模型 및 實證分析 = 34
• 4.1 硏究模型과 調査設計 = 34
• 4.2 分析方法 = 38
• 4.3 經營戰略 및 生産性에 대한 要因分析 = 41
• 4.4 企業規模에 따른 經營戰略에 대한 차이 = 48
• 4.5 合成樹脂製造業 從事者의 經營戰略 認識 = 54
• 4.6 企業規模에 따른 生産性의 實態 = 60
• 4.7 經營戰略과 生産性과의 關係分析 = 63
• 第5章 結論 = 68
• 參考文獻 = 72
• 附錄 = 74
• 설문지 = 75