출판 종사자의 역할에 관한 연구 = A Study on the Role Orientations of Publication Employees

다국어 초록 (Multilingual Abstract)

This study investigated the role orientation directed by publication workers. The data needed for the study were collected by using Q methodology from November 28 through December 17, 2013. The analyses showed 3 types of subjective structures. The first type, named as “the expertise-centered orientation,” was found among workers who pursue the expertise from the job. This orientation was found from 46% of respondents. It was especially visible among female and rank-and-file workers. This group of workers, taking proud of themselves as “the publication experts,” demanded favorable work environments, including better pay and benefits. The image pursued by these people was “the hard working publication.” The second type, named as “the reader-centered orientation,” was found among the workers who stress the role of providing informations and services to readers. Many of them were concerned with making the good books loved by readers. About 23% of respondents showed this orientation. It was highly visible among college graduates of the lower level workers. The image pursued by these people was “the publisher communicating with readers.” The third type, named as “the company-centered orientation,” was found among the workers who emphasize the importance of economic factors such as company growth, profit-making, etc. This group of workers were keenly interested in making the company survive and develop. About 30% of respondents showed this orientation. It was notable among male and managerial level workers. The image pursued by these people was “the respected publisher.”

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