Recently, the land supply market of the public housing site development business has been reorganized from a supplier-centered one into a consumer-centered one, the factors of decision on the purchase of public housing sites, too, have become more com...
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공공택지 구매결정요인에 관한 연구 : 서울시 문정지구를 중심으로 = A study on the determining factors to purchase the public development land : focus on the Seoul MoonJung district
한글로보기https://www.riss.kr/link?id=T14541004
- 저자
-
발행사항
용인 : 강남대학교, 2017
- 학위논문사항
-
발행연도
2017
-
작성언어
한국어
-
KDC
321.329 판사항(6)
-
DDC
333.3322 판사항(23)
-
발행국(도시)
경기도
-
형태사항
v, 127 p. : 도표 ; 26 cm
-
일반주기명
지도교수: 서충원
권말부록: 설문지 ; 설문지 코딩
참고문헌: p. 111-114 -
소장기관
- 강남대학교 도서관
- 국립중앙도서관
- 강남대학교 도서관
-
0
상세조회 -
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부가정보
다국어 초록 (Multilingual Abstract)
Recently, the land supply market of the public housing site development business has been reorganized from a supplier-centered one into a consumer-centered one, the factors of decision on the purchase of public housing sites, too, have become more complex and diverse. Therefore, the plan for development and the promotion of lotting-out marketing strategy for the potential consumers’purchase decision factors have become the main challenges.
This study presented the same purchase decision factors for public housing sites to groups with different dispositions, such as individual developers, project companies, construction firms and financial companies, analyzed and summarized the impact value and importance ranking by each group. Through the factors of the purchase of buildings such as apartment houses and officetels in the existing precedent studies and experts’ Focus Group Interview (FGI), this study drew land-related variables, set new factors of decision on the purchase of public housing sites and analyzed the importance, influence and ranking of each group and the entire groups concerning the drawn factors of decision on the purchase of public housing sites.
The results of the study are summarized as follows: the purchase decision factors in the entire groups were in the following order: payment terms, the district unit plan and competing sites in the district, which were found to be important variables in deciding to purchase a public housing site. As a result, public corporations, which are public housing site suppliers, point out the necessity of the improvements in payment terms, the district unit plan and competing sites in the district, which have close relevance to increase the intention to purchase public housing sites. Today, in a difficult market environment with the prolonged recession in the consumer-centered real estate market in which consumers determine the market, the following measures for improvement have been suggested in terms of the improvement of cash flow and fiscal sustainability through public construction companies’ early collection of construction expenses.
First, payment terms, conservative to be accepted in the real estate market in comparison to the scale of the sale price of a housing site. In light of the general case in which the buyer is asked to pay a fixed amount of money by calculating certain periods by each stage of down payment, middle payment (Two times) and the balance (Paid when moving in) in the agreement on the general lotting-out apartment sale with a small purchase price scale in the market, the condition of payment due of the balance within 60 days after the conclusion of a land contract is a condition with excessive restriction, difficult to attract land buyers in comparison to the general case. Thus, it is necessary to remove the barrier in the discovery of consumers by improving the relevant regulations and systems for changes in the situations of the market.
Second, an appropriate development plan for the district unit planning through demand verification is needed. The district unit plan is an important factor when potential consumers plan for products, and secure lotting-out property, and public corporations in charge of the development of the actual public housing sites, too, should make products that increase potential consumers’ purchase intention through an analysis of business feasibility according to the district unit plans when they set up a development plan.
Third, the proper plan for competing sites in the district. For enterprises’ security of business feasibility, in the business that can ensure profitability and the plan for commercial lands, a plan for the development of housing sites in the relevant business district should be set up through advance demand verification. In the development project, marketability and lotting-out property are important, as well as profitability, and the imbalance of supply and demand according to the excess supply of sites may be difficulty in selling the developed housing site products. Thus, housing site development suppliers should properly induce the competition between the land buyers, appropriately distributing and planning competing sites with the same purpose in the business district for the consumers of housing sites by connecting them to the adjacent areas.
This study could obtain a result that provides academic and practical implications for four groups, including individual developers, project companies, construction firms and financial companies by analyzing the factors affecting the decision on the purchase of public housing sites, but it has limitations as follows:
First, it was difficult to take the business and commercial lands supplied in Seoul, where business and commercial lands, which are the scope of research, are in the position of relative advantage as representative samples. In order to overcome this, it is judged to conduct a study with various samples, like the cases of public housing sites promoted in the capital area.
Second, since there were few preceding studies that analyzed the factors of decision on the purchase of public housing sites, this study was attempted for the first time and ended up with an exploratory character, and the purchase decision factors were drawn through the factors of decision on the purchase of apartment houses or officetels and experts’Focus Group Interview (FGI). Implications will increase if more theoretical results are accumulated and purchase decision factors can be drawn and analyzed on a reliable theoretical background. These are considered the limitations of this study.
Therefore, if studies of the factors of decision on the purchase of public housing sites continue, it is judged that more factors affecting potential consumers’purchase decisions can be found in development plans and marketing activities. Thus, it is expected that in future research, the research target area will expand and the research achievements will be accumulated so that general theoretical agreement on the factors of decision on the purchase of public housing sites can be drawn.
This study presented the same purchase decision factors for public housing sites to groups with different dispositions, such as individual developers, project companies, construction firms and financial companies, analyzed and summarized the impact value and importance ranking by each group. Through the factors of the purchase of buildings such as apartment houses and officetels in the existing precedent studies and experts’ Focus Group Interview (FGI), this study drew land-related variables, set new factors of decision on the purchase of public housing sites and analyzed the importance, influence and ranking of each group and the entire groups concerning the drawn factors of decision on the purchase of public housing sites.
The results of the study are summarized as follows: the purchase decision factors in the entire groups were in the following order: payment terms, the district unit plan and competing sites in the district, which were found to be important variables in deciding to purchase a public housing site. As a result, public corporations, which are public housing site suppliers, point out the necessity of the improvements in payment terms, the district unit plan and competing sites in the district, which have close relevance to increase the intention to purchase public housing sites. Today, in a difficult market environment with the prolonged recession in the consumer-centered real estate market in which consumers determine the market, the following measures for improvement have been suggested in terms of the improvement of cash flow and fiscal sustainability through public construction companies’ early collection of construction expenses.
First, payment terms, conservative to be accepted in the real estate market in comparison to the scale of the sale price of a housing site. In light of the general case in which the buyer is asked to pay a fixed amount of money by calculating certain periods by each stage of down payment, middle payment (Two times) and the balance (Paid when moving in) in the agreement on the general lotting-out apartment sale with a small purchase price scale in the market, the condition of payment due of the balance within 60 days after the conclusion of a land contract is a condition with excessive restriction, difficult to attract land buyers in comparison to the general case. Thus, it is necessary to remove the barrier in the discovery of consumers by improving the relevant regulations and systems for changes in the situations of the market.
Second, an appropriate development plan for the district unit planning through demand verification is needed. The district unit plan is an important factor when potential consumers plan for products, and secure lotting-out property, and public corporations in charge of the development of the actual public housing sites, too, should make products that increase potential consumers’ purchase intention through an analysis of business feasibility according to the district unit plans when they set up a development plan.
Third, the proper plan for competing sites in the district. For enterprises’ security of business feasibility, in the business that can ensure profitability and the plan for commercial lands, a plan for the development of housing sites in the relevant business district should be set up through advance demand verification. In the development project, marketability and lotting-out property are important, as well as profitability, and the imbalance of supply and demand according to the excess supply of sites may be difficulty in selling the developed housing site products. Thus, housing site development suppliers should properly induce the competition between the land buyers, appropriately distributing and planning competing sites with the same purpose in the business district for the consumers of housing sites by connecting them to the adjacent areas.
This study could obtain a result that provides academic and practical implications for four groups, including individual developers, project companies, construction firms and financial companies by analyzing the factors affecting the decision on the purchase of public housing sites, but it has limitations as follows:
First, it was difficult to take the business and commercial lands supplied in Seoul, where business and commercial lands, which are the scope of research, are in the position of relative advantage as representative samples. In order to overcome this, it is judged to conduct a study with various samples, like the cases of public housing sites promoted in the capital area.
Second, since there were few preceding studies that analyzed the factors of decision on the purchase of public housing sites, this study was attempted for the first time and ended up with an exploratory character, and the purchase decision factors were drawn through the factors of decision on the purchase of apartment houses or officetels and experts’Focus Group Interview (FGI). Implications will increase if more theoretical results are accumulated and purchase decision factors can be drawn and analyzed on a reliable theoretical background. These are considered the limitations of this study.
Therefore, if studies of the factors of decision on the purchase of public housing sites continue, it is judged that more factors affecting potential consumers’purchase decisions can be found in development plans and marketing activities. Thus, it is expected that in future research, the research target area will expand and the research achievements will be accumulated so that general theoretical agreement on the factors of decision on the purchase of public housing sites can be drawn.
Recently, the land supply market of the public housing site development business has been reorganized from a supplier-centered one into a consumer-centered one, the factors of decision on the purchase of public housing sites, too, have become more complex and diverse. Therefore, the plan for development and the promotion of lotting-out marketing strategy for the potential consumers’purchase decision factors have become the main challenges.
This study presented the same purchase decision factors for public housing sites to groups with different dispositions, such as individual developers, project companies, construction firms and financial companies, analyzed and summarized the impact value and importance ranking by each group. Through the factors of the purchase of buildings such as apartment houses and officetels in the existing precedent studies and experts’ Focus Group Interview (FGI), this study drew land-related variables, set new factors of decision on the purchase of public housing sites and analyzed the importance, influence and ranking of each group and the entire groups concerning the drawn factors of decision on the purchase of public housing sites.
The results of the study are summarized as follows: the purchase decision factors in the entire groups were in the following order: payment terms, the district unit plan and competing sites in the district, which were found to be important variables in deciding to purchase a public housing site. As a result, public corporations, which are public housing site suppliers, point out the necessity of the improvements in payment terms, the district unit plan and competing sites in the district, which have close relevance to increase the intention to purchase public housing sites. Today, in a difficult market environment with the prolonged recession in the consumer-centered real estate market in which consumers determine the market, the following measures for improvement have been suggested in terms of the improvement of cash flow and fiscal sustainability through public construction companies’ early collection of construction expenses.
First, payment terms, conservative to be accepted in the real estate market in comparison to the scale of the sale price of a housing site. In light of the general case in which the buyer is asked to pay a fixed amount of money by calculating certain periods by each stage of down payment, middle payment (Two times) and the balance (Paid when moving in) in the agreement on the general lotting-out apartment sale with a small purchase price scale in the market, the condition of payment due of the balance within 60 days after the conclusion of a land contract is a condition with excessive restriction, difficult to attract land buyers in comparison to the general case. Thus, it is necessary to remove the barrier in the discovery of consumers by improving the relevant regulations and systems for changes in the situations of the market.
Second, an appropriate development plan for the district unit planning through demand verification is needed. The district unit plan is an important factor when potential consumers plan for products, and secure lotting-out property, and public corporations in charge of the development of the actual public housing sites, too, should make products that increase potential consumers’ purchase intention through an analysis of business feasibility according to the district unit plans when they set up a development plan.
Third, the proper plan for competing sites in the district. For enterprises’ security of business feasibility, in the business that can ensure profitability and the plan for commercial lands, a plan for the development of housing sites in the relevant business district should be set up through advance demand verification. In the development project, marketability and lotting-out property are important, as well as profitability, and the imbalance of supply and demand according to the excess supply of sites may be difficulty in selling the developed housing site products. Thus, housing site development suppliers should properly induce the competition between the land buyers, appropriately distributing and planning competing sites with the same purpose in the business district for the consumers of housing sites by connecting them to the adjacent areas.
This study could obtain a result that provides academic and practical implications for four groups, including individual developers, project companies, construction firms and financial companies by analyzing the factors affecting the decision on the purchase of public housing sites, but it has limitations as follows:
First, it was difficult to take the business and commercial lands supplied in Seoul, where business and commercial lands, which are the scope of research, are in the position of relative advantage as representative samples. In order to overcome this, it is judged to conduct a study with various samples, like the cases of public housing sites promoted in the capital area.
Second, since there were few preceding studies that analyzed the factors of decision on the purchase of public housing sites, this study was attempted for the first time and ended up with an exploratory character, and the purchase decision factors were drawn through the factors of decision on the purchase of apartment houses or officetels and experts’Focus Group Interview (FGI). Implications will increase if more theoretical results are accumulated and purchase decision factors can be drawn and analyzed on a reliable theoretical background. These are considered the limitations of this study.
Therefore, if studies of the factors of decision on the purchase of public housing sites continue, it is judged that more factors affecting potential consumers’purchase decisions can be found in development plans and marketing activities. Thus, it is expected that in future research, the research target area will expand and the research achievements will be accumulated so that general theoretical agreement on the factors of decision on the purchase of public housing sites can be drawn.
목차 (Table of Contents)
- 제1장 서론 1
- 제1절 연구의 목적 1
- 제2절 연구의 범위 및 방법 5
- 제3절 선행연구의 검토 7
- 1. 공공택지에 관한 선행연구 7
- 제1장 서론 1
- 제1절 연구의 목적 1
- 제2절 연구의 범위 및 방법 5
- 제3절 선행연구의 검토 7
- 1. 공공택지에 관한 선행연구 7
- 2. 구매결정에 관한 선행연구 9
- 제2장 공공택지개발제도 고찰 및 현황분석 16
- 제1절 공공택지개발제도 고찰 16
- 1. 공공택지개발제도의 개관 16
- 2. 공공택지개발제도의 전망 25
- 3. 공공택지개발용지 공급방식 27
- 제2절 서울시 공공택지개발사업 현황분석 30
- 1. 공공택지개발사업 총괄현황 30
- 2. 공공택지개발사업 세부현황 32
- 3. 문정지구 택지매각 분석 46
- 제3장 공공택지 구매결정요인 실증분석 63
- 제1절 연구방법 63
- 1. 연구조사 도구 63
- 2. 설문지의 구성 및 내용 75
- 3. 연구대상 77
- 제2절 공공택지 구매결정요인 실증분석 80
- 1. 공공택지 구매결정요인의 중요도 분석 80
- 2. 공공택지 구매결정요인의 영향값 및 순위 91
- 3. 집단별 영향값과 순위비교 101
- 제3절 구매결정요인 분석결과 104
- 1. 집단별 공공택지 구매결정요인 104
- 2. 공공택지 구매결정요인 분석의 함의 105
- 제4장 결론 108
- 제1절 요약 및 시사점 108
- 제2절 한계 및 향후과제 109
- <참 고 문 헌> 111
- <부록Ⅰ : 설문지> 115
- <부록Ⅱ : 설문지 코딩> 121
- <Abstract> 125
참고문헌 (Reference)
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2. 정책평가론, 김지원, 법문사, 법문사, , 2015
3. 부동산입지론, 박원석, 양현사, 양현사, , 2011
4. 「정책복지론」, 강근복, 대영문화사, , 2016
5. 교육행정의 기초, 백현기, 배영사, , 1986
6. 「신수용보상법론」, 유해웅, 부연사, 부연사, , 2005
7. 「소비자 의사결정」, 김영신, 교문사, , 2002
8. 계층 분석적 의사결정, 강현수, 조용곤, 조근태, 동현출판사, , 2005
9. 학교단위 의사결정에 관한연구,, 최명환, 한국교원대 석사학위 논문, , 2004
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1. 조직이론, 오석홍, 박영사, , 1991
2. 정책평가론, 김지원, 법문사, 법문사, , 2015
3. 부동산입지론, 박원석, 양현사, 양현사, , 2011
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9. 학교단위 의사결정에 관한연구,, 최명환, 한국교원대 석사학위 논문, , 2004
10. 「공공택지공급의 문제점과 개선방안」, 장성수, 주택산업연구원, 주택산업연구원, , 2010
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12. 「전원마을의 입지선정평가에 관한 연구」, 백호진, 정상국, 부동 산학연구 제14권 제2호, 한국부동산분석학회, , 2008
13. “아파트 청약경쟁률 결정모형과 그 응용”, 손재영, 국토연구원, 국토연구 제 47권, 국토연구원, , 2005
14. “공공택지의 개발 및 공급제도에 관한 연구”, 이성균, 경원대학교 대 학원 석사학위논문,
15. “아파트 초기 분양률 결정요인에 관한 연구”, 서진호, 동의대학 교 대학원 박사학위논문, , 2014
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