심리적 특성과 의복태도 및 화장도와의 관계 = THE RELATIONSHIP AMONG PSYCHOLOGICAL CHARACTERISTICS, CLOTHING ATTITUDE AND MAKE-UP

다국어 초록 (Multilingual Abstract)

The purpose of this study was to examine the relationship among psychological Characteristics, clothing attitude and make-up to serve as a basis for th development of more differentiated marketing program for clothing and cosmetics industries that takes the delicate psychological Characteristics of women into account.
In this study, the scales include by Sherer(1982) and Jo, ki-yeu(1997) were used to measure the social self-efficacy, and the scales of Rosenberg(1965) and the materials that were adopted by Lee, Hun-Jin, Weon, Ho-Taek and others(1995) then adjusted and complemented for this study by the researcher, were used to measure the self-esteem. The researcher has adjusted and complemented the scales of body cathexis of Secord and Jourard(1953), and used them to measure the body cathexis. The researcher has adjusted and complemented the scales of Yang, Key-Min(1993) for this study, and used them to measure the appearance concern, and has adjusted and complemented the standards of Beck(1961) for this study, and used them to measure the depression. And the researcher has used the standards of Weon, Ho-Taek(1987) to measure the stress, and has adjusted and complemented the basis of Byeon, Seon-Yeong(2000), Moon, Jeong-Seon(1994), Kim, Yoon-Jeong(1992), Lee, Yeong-Seon(1991), and others to measure clothing attitude. And to measure the degree of make-up, what's found by this researcher's pilot survey was amended to fit the purpose of this study.
The subjects of this study were 936 adult woman from the age of 20 to the age of 40 living in Taegu.
The data were analyzed by using MAVOVA, ANOVA, frequency analysis, the analysis of confidence coefficient and the Cronbach α were also applied.
The result of this study were summarized as follows:
1. The group with a high degree of social self-efficacy was found out to pursue fashion and interest more than the group with a low degree of social self-efficacy. It was also found out that the group with low degree of social self-efficacy has higher conformity than the group with high degree of social self-efficacy. It was found out that the group with high degree of social self-efficacy shows a higher degree of makeup than the group with low degree of social self-efficacy.
2. The group with a high degree of self-esteem was found out to pursue fashion and interest more than the group with a low degree of self-esteem. The group with a low degree of self-esteem was found out to have higher conformity than the group with a high degree of self-esteem. It was found out that the group with a high degree of self-esteem shows a higher degree of makeup than the group with a low degree of self-esteem.
3. The group with a high degree of body cathexis was found out to pursue fashion and interest more than the group with a low degree of body cathexis. It was found out that the group with a low degree of body cathexis shows a higher conformity than the group with a high degree of body cathexis. The group with a high degree of body cathexis shows a higher degree of makeup than the group with a low degree of body cathexis.
4. The group with a high degree of appearance concern was found out to pursue fashion and interest more than the group with a low degree of appearance concern. It was found out that the group with a low degree of appearance concern shows a higher conformity than the group with a high degree of appearance concern. The group with a high degree of appearance concern shows a higher degree of makeup than the group with a low degree of appearance concern.
5. The group with a high degree of depression was found out to pursue fashion and interest more than the group with a low degree of depression. The group with a low degree of depression was found out to show higher degree of conformity than the group with a high degree of depression. It was found out that the group with a high degree of depression shows a higher degree of makeup than the group with a low degree of depression.
6. The group with a low degree of stress was found out to pursue fashion and interest more than the group with a high degree of stress. The group with a high degree of stress was found out to have higher conformity than the group with a low degree of stress. It was found out that the group with a low degree of stress shows a higher degree of makeup than the group with a high degree of stress.

목차 (Table of Contents)

• 목차
• Abstract
• I. 서론 = 1
• 1. 연구문제 = 1
• 2. 연구의 필요성 = 4
• 3. 용어 정의 = 7
• 4. 연구의 가정 = 8
• 5. 연구의 제한점 = 9
• II. 이론적 배경 및 선행연구의 고찰 = 10
• 1. 사회적 자기효능감 = 10
• 2. 자아존중감 = 12
• 3. 신체만족도 = 15
• 4. 외모관심도 = 21
• 5. 우울 성향 = 25
• 6. 스트레스 = 30
• 7. 의복태도 = 34
• 8. 화장도 = 40
• 9. 연구가설 = 43
• III. 연구방법 = 44
• 1. 연구대상 = 44
• 2. 측정도구 = 45
• 3. 연구절차 = 48
• 4. 자료분석 = 49
• IV. 결과 = 50
• 1. 사회적 자기효능감과 의복태도 및 화장도와의 관계 = 50
• 2. 자아존중감과 의복태도 및 화장도와의 관계 = 52
• 3. 신체만족도와 의복태도 및 화장도와의 관계 = 53
• 4. 외모관심도와 의복태도 및 화장도와의 관계 = 55
• 5. 우울성향과 의복태도 및 화장도와의 관계 = 57
• 6. 스트레스정도와 의복태도 및 화장도와의 관계 = 59
• V. 고찰 = 62
• 1. 사회적 자기효능감과 의복태도 및 화장도와의 관계 = 62
• 2. 자아존중감과 의복태도 및 화장도와의 관계 = 64
• 3. 신체만족도와 의복태도 및 화장도와의 관계 = 67
• 4. 외모관심도와 의복태도 및 화장도와의 관계 = 69
• 5. 우울성향과 의복태도 및 화장도와의 관계 = 71
• 6. 스트레스정도와 의복태도 및 화장도와의 관계 = 74
• VI. 결론 및 제언 = 77
• 참고문헌 = 79
• 부록 = 103