부동산프랜차이즈업(Franchise)을 통한 仲介業의 發展方案에 관한 硏究 = (A) study on the franchise of modernizing real estate brokerage

다국어 초록 (Multilingual Abstract)

In the past, merely acquiring or possessing real-estate was enough cause for its price increase regardless of development,. also investment in real-estate being made by the wealthy gaining inside-information of government's development policy cause an increase in unequal distribution of wealth which revealed itself as source of major social problem.
The recent IMF crisis has opened up the domestic real-estate market which has introduced real-estate conglomerates with tremendous capital and advanced real-estate methods that domestic real-estate firms must compete with. this has place the domestic real-estate firms in a difficult quandary.
In the light of above mentioned situation, this thesis will comprehensively assess the current state of domestic real-estate brokerage and fully analyze the current problems future areas for improvement and investigate possible countermeasures to solving these possible.
Firstly, the real-estate brokerage business must become large-scale and organized through the permutation of the franchise business and the real-estate brokerage.
Secondly, The quality of service suitable to level of customer's demand should be improve and the real-estate broker should de reeducated thought franchisor.
Thirdly, for the real estate franchise business of types of chain and enterprise to be successful, the development of business techniques should continue to be made through the improvement of competitiveness due to the specialization of the real-estate product, the improvement of service quality, and periodical education and training.
fourthly, The disclosure and joint owning system of real-estate information must be made.
such a system the all real-estate related information throughout the country must be disclosed at always and linked with the state land computer network and system may freely utilizable must be formulate.
After all real-estate market is compelled to completely disclose sooner or later without exception. In order to cope with this the policy subject to modernization in flow of real estate must be made as soon as possible.

목차 (Table of Contents)

• 目次 = ⅰ
• 第1章 序論 = 1
• 第1節 硏究目的 = 1
• 第2節 硏究의 範圍와 方法 = 2
• 第2章 不動産仲介業 및 不動産프랜차이즈업의 理論的 考察 = 4
• 第1節 不動産仲介業의 理論的 考察 = 4
• 1. 不動産業의 理論的 考察 = 4
• 2. 不動産市場의 動向 = 7
• 3. 國內의 不動産仲介業의 定義와 範圍 = 11
• 4. 外國의 不動産仲介業 制度 = 13
• 第2節 프랜차이즈업 의 理論的 考察 = 20
• 1. 프랜차이즈업의 意義와 特徵 = 21
• 2. 프랜차이즈업의 機能 = 27
• 3. 프랜차이즈契約의 義務 = 30
• 4. 프랜차이즈 契約의 種類 = 32
• 5. 不動産프랜차이즈업의 理論的 考察 = 35
• 第3章 不動産仲介業 및 不動産프랜차이즈업의 現況 = 39
• 第1節 不動産仲介業의 現況 = 39
• 1. 不動産伸介業者 現況 = 39
• 2. 不動産仲介서비스 現況 = 41
• 3. 損害賠償 現況 = 42
• 4. 不動産去來情報網과 仲介契約 = 44
• 第2節 不動産프랜차이즈업의 現況 = 47
• 1. 國內 不動産프랜차이즈업의 現況 = 47
• 2. 美國의 不動産프랜차이즈의 實例 = 52
• 第4章 不動産仲介業 및 프랜차이즈업의 當面課題와 發展方案 = 57
• 第1節 不動産仲介業 및 프랜차이즈업의 當面課題 = 57
• 1. 業體의 零細性 = 57
• 2. 專門性提高의 問題點 = 58
• 3. 綜合不動産서비스 提供의 問題 = 60
• 4. 情報의 閉鎖性 = 61
• 5. 加盟店擴大의 因難性 = 62
• 6. 加盟店에 대한 統制力 不在 = 63
• 第2節 부동산프랜차이즈업을 통한 不動産仲介業의 發展方案 = 64
• 1. 業體의 零細性에 克服 方案 = 64
• 2. 專門性提高의 方案 (專門人力의 派遣勤務制度의 導入) = 65
• 3. 綜合부동산서비스(one-stop service)의 提供 方案 = 66
• 4. 不動産去來情報網의 整備 = 67
• 5. 加盟店擴大에 관한 方案 = 68
• 6. 加盟店統制力 確保方案 = 69
• 第5章 要約 및 結論 = 73
• 參考文獻 = 78
• ABSTRACT = 80