The objectives of this study were to derive factors of trust satisfaction for trustors who had used leveraged land trust and to present a method for activating leveraged land trust by analyzing the effects of these satisfaction factors on re-trust pre...
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차입형 토지신탁 이용자의 만족도가 재신탁의향 및 추천의도에 미치는 영향에 관한 연구 = A Study on the Influences of Re-trust and Recommendation Intention by the Satisfaction of the Borrowed Land Trust Users
한글로보기https://www.riss.kr/link?id=T14934986
- 저자
-
발행사항
전주 : 전주대학교 일반대학원, 2018
-
학위논문사항
학위논문(박사) -- 전주대학교 일반대학원 , 부동산학과 , 2018. 8
-
발행연도
2018
-
작성언어
한국어
- 주제어
-
KDC
327.87 판사항(5)
-
발행국(도시)
전북특별자치도
-
형태사항
131 p. : 삽화 ; 26cm
-
일반주기명
부록: 설문지
지도교수: 김종진
참고문헌: p. 119-123 -
UCI식별코드
I804:45016-200000166461
-
소장기관
- 국립중앙도서관
- 전주대학교 도서관
- 국립중앙도서관
-
0
상세조회 -
0
다운로드
인용문이 복사되었습니다.
부가정보
다국어 초록 (Multilingual Abstract)
The objectives of this study were to derive factors of trust satisfaction for trustors who had used leveraged land trust and to present a method for activating leveraged land trust by analyzing the effects of these satisfaction factors on re-trust preference and recommendation intention.
The analysis was performed using structural equation modeling on the assumption that the trust satisfaction and its influencing factors had a causal relationship with re-trust preference and recommendation intention. In addition, Student's t-test and analysis of variance (ANOVA) were performed to analyze the differences in perceptions such as satisfaction with trust according to the demographic characteristics.
This study examined the research hypothesis that the eight factors of trust satisfaction set in this study would affect the overall trust satisfaction of the trustors who had used the leveraged land trust. As a result, trust satisfaction with safety, relationship, and convenience factors have a significantly positive effect on the overall trust satisfaction. On the other hand, with regard to the absolute size of significant variables on residential satisfaction, the convenience factor was the largest, followed by safety and relationship factors. Therefore, the overall trust satisfaction of the trustors who had used the leveraged land trust was most affected by the convenience factor and least affected by the relationship factor.
This study tested the hypothesis that the influencing factors of trust satisfaction would affect the re-trust preference. As a result, the satisfaction with relationship and fairness factors had a positive effect on re-trust preference. Economic, relationship, and timeliness factors had a positive effect on the recommendation intention. Moreover, the overall trust satisfaction of the trustors who had used the leveraged land trust significantly affected the re-trust preference and recommendation intention. However, the recommendation intention for others increased with increasing re-trust preference of the leveraged land trust.
Therefore, although the overall trust satisfaction of the trustors who had used the leveraged land trust were overall satisfied with convenience, safety, and relationship, were dissatisfied with expertise, economic feasibility, reliability, timeliness, and fairness.
Conversely, it can be said that the factors motivating the trustors who had used the leveraged land trust to be involved in re-trust are the relationship factor to maintain a close relationship with trust companies and fairness for contact and funds implementation as a trust company. Furthermore, it can be said that the factors motivating them to recommend others the leveraged land trust are economic timeliness and relationship factors.
On the basis of the above results, the implications for the activation of the leveraged land trust can be presented as follows:
First, male groups, middle-aged groups (50 to 59 years old), and households with average monthly income showed high trust satisfaction and re-trust preference and recommendation intention. In other words, it is necessary to consider marketing plans for active advertising the leveraged land trust and knowledge on real estate for relatively middle-aged males in their fifties.
Second, trust satisfaction and re-trust preference and recommendation intention increased with increasing the period of use and frequency except the capital areas. Thus, there is a need for plans capable of motivating existing customers to be involved in re-trust in implementing real estate development projects in the future by maintaining relationships with trustors who had used the leveraged land trust.
Third, the trust satisfaction with the leveraged land trust of the trustors who had used it was strongly affected by the convenience, safety, and relationship factors. Thus, trust companies are required to establish business processes so that it is possible to implement specialized consultation and agency services for many fields such as construction design sale and tax matters necessary for real estate development projects for trustors. It is necessary to maintain relationships by providing long-term education on real estate and holding social gatherings for trustors together with the establishment and actively advertisement of risk management systems for the bankruptcy of constructors.
Finally, the economic factor had the largest effect on the recommendation intention but did not have a significant effect on the trust satisfaction. It is considered that this is because the leveraged land trust consists of trust fees equivalent to 3 to 5 % of sales and trustors feel burdened about them in signing a contract for the leverage land trust. Therefore, there is a need to operate flexible systems by comprehensively considering business scale, business site, trustors' credit standing, and development of nearby areas.
The analysis was performed using structural equation modeling on the assumption that the trust satisfaction and its influencing factors had a causal relationship with re-trust preference and recommendation intention. In addition, Student's t-test and analysis of variance (ANOVA) were performed to analyze the differences in perceptions such as satisfaction with trust according to the demographic characteristics.
This study examined the research hypothesis that the eight factors of trust satisfaction set in this study would affect the overall trust satisfaction of the trustors who had used the leveraged land trust. As a result, trust satisfaction with safety, relationship, and convenience factors have a significantly positive effect on the overall trust satisfaction. On the other hand, with regard to the absolute size of significant variables on residential satisfaction, the convenience factor was the largest, followed by safety and relationship factors. Therefore, the overall trust satisfaction of the trustors who had used the leveraged land trust was most affected by the convenience factor and least affected by the relationship factor.
This study tested the hypothesis that the influencing factors of trust satisfaction would affect the re-trust preference. As a result, the satisfaction with relationship and fairness factors had a positive effect on re-trust preference. Economic, relationship, and timeliness factors had a positive effect on the recommendation intention. Moreover, the overall trust satisfaction of the trustors who had used the leveraged land trust significantly affected the re-trust preference and recommendation intention. However, the recommendation intention for others increased with increasing re-trust preference of the leveraged land trust.
Therefore, although the overall trust satisfaction of the trustors who had used the leveraged land trust were overall satisfied with convenience, safety, and relationship, were dissatisfied with expertise, economic feasibility, reliability, timeliness, and fairness.
Conversely, it can be said that the factors motivating the trustors who had used the leveraged land trust to be involved in re-trust are the relationship factor to maintain a close relationship with trust companies and fairness for contact and funds implementation as a trust company. Furthermore, it can be said that the factors motivating them to recommend others the leveraged land trust are economic timeliness and relationship factors.
On the basis of the above results, the implications for the activation of the leveraged land trust can be presented as follows:
First, male groups, middle-aged groups (50 to 59 years old), and households with average monthly income showed high trust satisfaction and re-trust preference and recommendation intention. In other words, it is necessary to consider marketing plans for active advertising the leveraged land trust and knowledge on real estate for relatively middle-aged males in their fifties.
Second, trust satisfaction and re-trust preference and recommendation intention increased with increasing the period of use and frequency except the capital areas. Thus, there is a need for plans capable of motivating existing customers to be involved in re-trust in implementing real estate development projects in the future by maintaining relationships with trustors who had used the leveraged land trust.
Third, the trust satisfaction with the leveraged land trust of the trustors who had used it was strongly affected by the convenience, safety, and relationship factors. Thus, trust companies are required to establish business processes so that it is possible to implement specialized consultation and agency services for many fields such as construction design sale and tax matters necessary for real estate development projects for trustors. It is necessary to maintain relationships by providing long-term education on real estate and holding social gatherings for trustors together with the establishment and actively advertisement of risk management systems for the bankruptcy of constructors.
Finally, the economic factor had the largest effect on the recommendation intention but did not have a significant effect on the trust satisfaction. It is considered that this is because the leveraged land trust consists of trust fees equivalent to 3 to 5 % of sales and trustors feel burdened about them in signing a contract for the leverage land trust. Therefore, there is a need to operate flexible systems by comprehensively considering business scale, business site, trustors' credit standing, and development of nearby areas.
The objectives of this study were to derive factors of trust satisfaction for trustors who had used leveraged land trust and to present a method for activating leveraged land trust by analyzing the effects of these satisfaction factors on re-trust preference and recommendation intention.
The analysis was performed using structural equation modeling on the assumption that the trust satisfaction and its influencing factors had a causal relationship with re-trust preference and recommendation intention. In addition, Student's t-test and analysis of variance (ANOVA) were performed to analyze the differences in perceptions such as satisfaction with trust according to the demographic characteristics.
This study examined the research hypothesis that the eight factors of trust satisfaction set in this study would affect the overall trust satisfaction of the trustors who had used the leveraged land trust. As a result, trust satisfaction with safety, relationship, and convenience factors have a significantly positive effect on the overall trust satisfaction. On the other hand, with regard to the absolute size of significant variables on residential satisfaction, the convenience factor was the largest, followed by safety and relationship factors. Therefore, the overall trust satisfaction of the trustors who had used the leveraged land trust was most affected by the convenience factor and least affected by the relationship factor.
This study tested the hypothesis that the influencing factors of trust satisfaction would affect the re-trust preference. As a result, the satisfaction with relationship and fairness factors had a positive effect on re-trust preference. Economic, relationship, and timeliness factors had a positive effect on the recommendation intention. Moreover, the overall trust satisfaction of the trustors who had used the leveraged land trust significantly affected the re-trust preference and recommendation intention. However, the recommendation intention for others increased with increasing re-trust preference of the leveraged land trust.
Therefore, although the overall trust satisfaction of the trustors who had used the leveraged land trust were overall satisfied with convenience, safety, and relationship, were dissatisfied with expertise, economic feasibility, reliability, timeliness, and fairness.
Conversely, it can be said that the factors motivating the trustors who had used the leveraged land trust to be involved in re-trust are the relationship factor to maintain a close relationship with trust companies and fairness for contact and funds implementation as a trust company. Furthermore, it can be said that the factors motivating them to recommend others the leveraged land trust are economic timeliness and relationship factors.
On the basis of the above results, the implications for the activation of the leveraged land trust can be presented as follows:
First, male groups, middle-aged groups (50 to 59 years old), and households with average monthly income showed high trust satisfaction and re-trust preference and recommendation intention. In other words, it is necessary to consider marketing plans for active advertising the leveraged land trust and knowledge on real estate for relatively middle-aged males in their fifties.
Second, trust satisfaction and re-trust preference and recommendation intention increased with increasing the period of use and frequency except the capital areas. Thus, there is a need for plans capable of motivating existing customers to be involved in re-trust in implementing real estate development projects in the future by maintaining relationships with trustors who had used the leveraged land trust.
Third, the trust satisfaction with the leveraged land trust of the trustors who had used it was strongly affected by the convenience, safety, and relationship factors. Thus, trust companies are required to establish business processes so that it is possible to implement specialized consultation and agency services for many fields such as construction design sale and tax matters necessary for real estate development projects for trustors. It is necessary to maintain relationships by providing long-term education on real estate and holding social gatherings for trustors together with the establishment and actively advertisement of risk management systems for the bankruptcy of constructors.
Finally, the economic factor had the largest effect on the recommendation intention but did not have a significant effect on the trust satisfaction. It is considered that this is because the leveraged land trust consists of trust fees equivalent to 3 to 5 % of sales and trustors feel burdened about them in signing a contract for the leverage land trust. Therefore, there is a need to operate flexible systems by comprehensively considering business scale, business site, trustors' credit standing, and development of nearby areas.
목차 (Table of Contents)
- 제1장 서론 1
- 제1절 연구의 배경 및 목적 1
- 1. 연구의 배경 1
- 2. 연구의 목적 2
- 제2절 연구의 범위 및 방법 4
- 제1장 서론 1
- 제1절 연구의 배경 및 목적 1
- 1. 연구의 배경 1
- 2. 연구의 목적 2
- 제2절 연구의 범위 및 방법 4
- 1. 연구의 범위 4
- 2. 연구의 방법 4
- 제3절 연구의 구성 및 체계 6
- 1. 연구의 구성 6
- 2. 연구의 체계 7
- 제2장 이론적 고찰 8
- 제1절 부동산신탁의 개요 및 특성 8
- 1. 부동산신탁의 도입배경 8
- 2. 부동산신탁의 개념 10
- 3. 부동산신탁의 유형 11
- 제2절 차입형 토지신탁의 개요 및 특성 20
- 1. 차입형 토지신탁의 개념 및 구조 20
- 2. 차입형 토지신탁의 현황 22
- 3. 차입형 토지신탁의 특징 25
- 제3절 만족도와 재신탁의향 및 추천의도에 관한 고찰 30
- 1. 만족도 30
- 2. 재신탁의향 32
- 3. 추천의도 34
- 제4절 선행연구의 검토와 차별성 36
- 1. 선행연구의 검토 36
- 2. 선행연구와의 차별성 46
- 제3장 연구모형설정 및 조사설계 48
- 제1절 가설설정 및 연구모형 48
- 1. 가설설정 48
- 2. 연구모형 53
- 3. 변수의 조작적 정의 54
- 제2절 조사표본의 선정 및 설문구성 59
- 1. 조사표본의 선정 59
- 2. 설문지 구성 및 측정항목 60
- 제4장 실증분석 62
- 제1절 변수의 기술통계량과 상관관계 분석결과 62
- 1. 기술통계량 62
- 2. 상관관계 분석 64
- 제2절 인식차이 분석결과 67
- 1. 만족도, 재신탁의향 및 추천의도에 관한 인식차이 67
- 2. 만족도 영향요인에 대한 인식차이 73
- 3. 인식차이 분석결과 요약 89
- 제3절 타당성 및 신뢰성분석 90
- 1. 만족도 특성 90
- 2. 안전성 특성 91
- 3. 전문성 특성 92
- 4. 경제성 특성 93
- 5. 유대관계 특성 94
- 6. 신뢰성 특성 95
- 7. 편리성 특성 96
- 8. 신속성 특성 97
- 9. 공정성 특성 98
- 10. 재신탁의향 특성 99
- 11. 추천의도 특성 100
- 제4절 모형적합도 분석 및 연구가설 검증 101
- 1. 연구모형의 적합도 평가 101
- 2. 연구가설의 검증 103
- 3. 분석결과의 요약 112
- 제5장 결론 114
- 제1절 연구의 요약 114
- 제2절 향후 연구의 방향 및 과제 118
- 참 고 문 헌 119
- 부 록 124
참고문헌 (Reference)
1. 개발신탁의 명과 암, 조성근, 박춘성, 차입형, 한국신용평가,
2. “부동산 신탁의 쟁점”, 윤소연, 신영수, 서울대학교 금융법센터, 제62호, , 2013
3. 부동산 개발사업의 이해, 이종규, 부연사, , 2015
4. “부동산신탁에 관한 소고”, 양진섭, 서울대학교 금융법센터, 제52호, , 2012
5. “부동산신탁에 관한 연구”, 장현옥, 박사학위논문, 연세대학교, , 1998
6. “토지신탁의 현황과 전망”, 홍유석, 경영법률연구총서 Ⅰ-Ⅴ 3권, 한국 경영법률학회, , 2004
7. 「부동산신탁 이론과 실무」, 송석주, 리북스, 리북스, , 2014
8. 구조방정식모형 논문 통계분석, 조철호, 도서출판 청람, , 2016
9. “고객만족 연구에 대한 종합적 고찰”, 이유재, 소비자학연구, 제11권 2 호, 한국소비자학회, , 2000
10. “부동산신탁의 유형별 사해행위 판단방법”, 진상훈, 한국민사집행법학회, 민사집행법연구, 제4권, 한국민사집행법학회, , 2008
1. 개발신탁의 명과 암, 조성근, 박춘성, 차입형, 한국신용평가,
2. “부동산 신탁의 쟁점”, 윤소연, 신영수, 서울대학교 금융법센터, 제62호, , 2013
3. 부동산 개발사업의 이해, 이종규, 부연사, , 2015
4. “부동산신탁에 관한 소고”, 양진섭, 서울대학교 금융법센터, 제52호, , 2012
5. “부동산신탁에 관한 연구”, 장현옥, 박사학위논문, 연세대학교, , 1998
6. “토지신탁의 현황과 전망”, 홍유석, 경영법률연구총서 Ⅰ-Ⅴ 3권, 한국 경영법률학회, , 2004
7. 「부동산신탁 이론과 실무」, 송석주, 리북스, 리북스, , 2014
8. 구조방정식모형 논문 통계분석, 조철호, 도서출판 청람, , 2016
9. “고객만족 연구에 대한 종합적 고찰”, 이유재, 소비자학연구, 제11권 2 호, 한국소비자학회, , 2000
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