AI 스마트 글래스 소비자 리뷰 분석에 관한 연구 : 중국 이커머스 플랫폼 판매 제품을 중심으로

다국어 초록 (Multilingual Abstract)

Due to the expansion of the smart glass market, competition among companies for new product launches and functional improvements is in full swing. When smart glasses were first released, they were focused on shooting functions, but now they have various functions due to the emergence and rapid development of artificial intelligence. In addition, constant updates for users' various experiences lead to an increase in product demand and market expansion, and are being evaluated as the ＂next generation device＂ of smartphones. The purpose of this study is to analyze user reviews for each AI smart glass product to identify satisfaction and dissatisfaction factors for each product. Domestic brands that form the Chinese smart glass market, Xiaomi, Rokid, and Quark products, were selected as analysis targets, and review data were collected using Octopus, a web scraping software. After that, the data purification and preprocessing process in the RStudio environment was carried out in three stages, in the order of duplicate review and noise removal, word separation, and terminology removal. As a result of the analysis, rather than evaluating the innovation of new devices and advanced AI technology, consumers' evaluation of AI smart glasses was conducted focusing on factors felt in the actual use process, such as the practical function of the product, fit, battery, and convenience. This shows that since AI smart glasses are wearable devices that require direct wearing on the face for a long time, the basic feeling of use of products along with technical performance has a great influence on consumer satisfaction. This study is significant in that it analyzed consumer perception centering on AI smart glass products of Chinese domestic brands, away from the existing research on global device-centered structure. It is also meaningful in that it identified the product positioning and actual consumer perception relationship by comparing the product strategies of each company and the keywords constituting consumer reviews. Currently, the AI smart glass market is growing rapidly, and consumer perceptions and demands are also constantly changing. The results of this study can be used as practical reference materials for future AI smart glass product development, function improvement, and marketing strategy establishment.

목차 (Table of Contents)

• Ⅰ. 서론 1
• 1.1 연구 배경 및 필요성 1
• 1.2 연구 방법 3
• Ⅱ. 이론적 배경 5
• 2.1 AI 스마트 글래스의 개념 5
• 2.2 스마트 글래스 시장 현황 8
• 2.3 스마트 글래스에 관한 선행 연구 12
• 2.4 온라인 리뷰에 관한 선행 연구 13
• 2.5 텍스트 감성 분석에 관한 선행 연구 16
• Ⅲ. 분석 대상 18
• 3.1 분석 대상 선정 18
• 3.2 분석 제품별 전략 18
• Ⅳ. 연구 방법 21
• 4.1 연구 절차 21
• 4.2 데이터 수집 22
• 4.3 데이터 정제 과정 25
• 4.4 감성 점수 산출 28
• Ⅴ. 분석 결과 30
• 5.1 제품별 감성 분포 차트 30
• 5.2 제품별 전체 워드클라우드와 키워드 비교 32
• 5.3 제품별 긍정 워드클라우드와 키워드 비교 33
• 5.4 제품별 부정 워드클라우드와 키워드 비교 35
• 5.5 소결론 37
• Ⅵ. 결론 45
• 6.1 결론 45
• 6.2 연구의 한계점 47
• 참고문헌 49
• 영문초록 53