效率的인 不動産거래를 위한 인터넷 웹사이트 構築方案硏究 = (A) Study on the Measures to establish Internet website for effective Real Estate Transaction

다국어 초록 (Multilingual Abstract)

In this study, to cope with the information real estate market by using of internet system and the new paradigm of real estate market, I try to analyze the realities of real estate web-site in Korea, referring to examples in foreign countries, so that I aim to abstract the most suitable real estate web-site model for the most effective real estate transactions and providing with real estate information.
The result of analyzing the real estate web-site in Korea and in foreign countries are as follows.
In Korea, to fix the information system of real estate transaction by using internet web-site, the problems in real estate dealing system must be solved at first.
First, the escrow system have to be practiced widely. Because relying on this system , real estate agents are ensured to open their dealing list on the internet system.
Second, the check-list system have to be fixed. This system would indicate the listing which is investigated and explained about articles on sale so that buyers and borrowers could obtain the accurate information and make decisions about contract without on the spot inspection. Because this internet system provide the detailed information about real estate.
Third, to ensure the security of real estate dealing system the supplementary information about the analysis of rights , the analysis of region, the analysis of profits should be provided adding to detailed information.
Forth, to confirm the clearness of real estate dealing system, the obligation of agency contract, the authorization of financial institution, and the induction of escrow program are needed.
Finally, the rationalization of and increasing of agent-fee should proceed. In the existing agent-fee system, all articles on sale which are uncertain of dealing cannot be advertised at legal agent-fee. When they can ensure of expecting gains from agenting would make the effective advertisement strategy in quality by bearing, on the spot inspection cost and cost of taking pictures, which would be a high grade multi media information when registrated on a internet system.
The other analysis result of web-site in both Korea and foreign countries is that dealing information provided can solve problems investigated in web-site in Korea.
First, to solve the problems in both checking method and the illustrating method about an articles on sale, for illustrative effectiveness and convenience of researchers they have top provide various checking methods and communications net provided all over the country, the explanation in a textbook way by the condition of clicking speed is no more effective. They have to provide various multi-media information in mediating inspection way so that they should operate effective marketing for real estate.
Second, the problems of securities of articles on sale have to be solved. Only 12 hundred out of 44 thousands of real estate agents have web-site and the numbers of agents who registrate articles on the internet system without web-site count less. In Korea, the number of real estate brokers engaged in agent without licenses count in 21 ten-thousand. These brokers should be able to registrate all the articles owned privately. So the system which is able to registrate articles on sale in places of brokers, salesperson and owners who cannot use computer. This problem can be solved.
Third, various articles and various supplementary information services have to be provided. From all kinds of statistical data, the numbers of real estate excepting from apartment count much. So excepting from apartment, the guarantee of various articles on sale existed in the country wide which need marketing strategy practically has to be preceded. All kinds of supplementary information services which are helpful to explanation of articles on sale have to be developed and provided.
Forth, like MLS in USA and REINS in Japan, it is time to need immediately real estate portal site system in Korea which can provide national articles on sale by the cooperation of brokers and dealing information net providers. This problem is expected to be solved by developing of the effective real estate web-site.
Finally, to activate the real estate transaction information net business on internet system and provide information of good quality continuously, the profit model of web-site have to be designed. For this, by providing more differential toll information of good quality rather than the existing real estate web-site, by cooperating with the existing off-line business, and by designing a new business concerned and operating profitable one in a collaborating way, the real estate portal site which is representative of Korea is expected to developed.

목차 (Table of Contents)

• 목차 = ⅰ
• 제1장 序論 = 1
• 제1절 硏究의 背景 및 目的 = 1
• 제2절 硏究의 方法 및 範圍 = 3
• 제2장 不動産去來와 不動産情報에 관한 理論的 考察 = 5
• 제1절 不動産의 意義 및 特性 = 5
• 1. 自然的 特性 = 5
• 2. 人文的 特性 = 7
• 3. 經濟的 特性 = 10
• 제2절 不動産市場에서의 情報의 役割 = 12
• 1. 不動産市場의 槪念 = 12
• 2. 不動産情報의 意義 = 13
• 3. 不動産市場에서 不動産情報의 活用 = 15
• 제3절 不動産市場의 情報化 = 19
• 1. 不動産情報管理시스템의 槪念 = 19
• 2. 不動産市場 情報體系의 機能 = 20
• 3. 不動産市場의 情報化의 效果 = 21
• 제3장 인터넷과 不動産 電子商去來 = 23
• 제1절 새로운 去來道具로서의 인터넷 = 23
• 1. 인터넷의 特徵 = 23
• 2. 去來道具로서의 長點 = 24
• 3. 去來道具로서의 活用 = 28
• 4. 國內 인터넷 利用者의 規模 및 利用行態와 環境 分析 = 31
• 제2절 인터넷을 活用한 不動産情報化産業 = 34
• 1. 인터넷을 活用한 不動産 情報提供業體의 登場 = 34
• 2. 인터넷을 통한 不動産 電子商去來의 長點 = 35
• 제4장 國內·外 不動産웹사이트의 實態分析 = 38
• 제1절 韓國·美國·日本의 不動産仲介制度의 實態 = 38
• 1. 美國과 日本의 不動産仲介制度의 比較 = 38
• 2. 우리 나라 不動産仲介制度의 問題點 = 47
• 제2절 우리 나라 不動産웹사이트의 實態 = 49
• 1. 우리 나라 不動産去來情報綱 制度 = 49
• 2. 우리 나라 不動産웹사이트의 實態分析 = 51
• 제3절 美國과 目本의 不動産웹사이트의 實態 = 78
• 1. 美國不動産市場의 電子商去來 現況 = 78
• 2. 日本 不動産市場의 電子商去來 現況 = 80
• 3. 美國과 日本의 不動産웹사이트의 內容分析 = 81
• 제4절 韓國과 美國의 不動産웹사이트의 比較 = 98
• 1. 物件檢索方式의 差異點 = 98
• 2. 住宅檢索項目의 差異點 = 98
• 3. 登錄되는 主要賣物의 差異點 = 99
• 4. 附加情報서비스의 差異點 = 99
• 5. 賣物確保方法의 差異點 = 100
• 6. 賣物說明方式의 差異點 = 101
• 제5장 效率的인 不動産웹사이트 構築方案 = 102
• 제1절 不動産去來情報網構築을 위한 基本要件 = 102
• 1. 專屬仲介契約制度의 擴大實施 = 102
• 2. 체크리스트制度의 導入 = 103
• 3. 不動産去來의 安全性圖謀 = 104
• 4. 不動産去來의 透明性確保 = 105
• 5. 不動産仲介手數料의 合理化 = 106
• 제2절 效率的인 不動産웹사이트 構築方案 = 107
• 1. 物件檢索方式의 問題點과 解決方案 = 107
• 2. 賣物確保의 問題點과 解決方案 = 108
• 3. 物件說明方式의 問題點과 解決方案 = 112
• 4. 多樣한 賣物情報와 附加서비스의 提供 = 114
• 5. 不動産 去來情報網事業者間의 協力 = 117
• 제3절 不動産웹사이트의 收益構造 方案 = 118
• 1. 差別化된 情報의 部分的인 有料化 = 118
• 2. 不動産 賣物情報提供者에 대한 報償 및 收益配分 = 120
• 3. 온라인(on-line)과 오프라인(off-line)事業의 連繫 = 121
• 제6장 結論 = 123
• 參考文獻 = 126
• ABSTRACT = 131