企業이미지에 나탄난 심볼의 포스트 모더니즘 傾向에 관한 硏究 = (A) Study on the Trend toward post-modernism in the Symbols of corporate image

다국어 초록 (Multilingual Abstract)

At the dawn of this century, modern design declared the paradigm of mechanic age that would play a key role in the world to come. And on the ideological ground, these following hypotheses have existed.
①That various private experiences could be attained in the form of a single life through massive control, ②going through a process that excludes decoration and mysticism by a scientific method which brings objective order was what we call a move toward the foreseen world. But at the time when both perfect uniformity and objectivity are considered impossible, complete control gradually turned out to be unreasonable in ethical and cognitive sense. whereupon designers who are opposed to the limited uniform language that had been artificially set up by modern design lately began to try to liberate the potentiality that design has. For that reason, it was the role of post-modernism that brought a turning point to reflect with which we re-recognize modernism that had binding meaning while we enlarge the frame and dimension of thinking standardized in the numerously repetitive patterns of cultural stream from the sixties to the present, and that also brought up wear shop, which not only promotes the psychological satisfaction, communication, and aethetic experiences in consumer's shopping behavior, but also improves the environmental quality, endows parents the easiness of shopping, and calls for children's interest and dream.
Viewing the whole chidren's wear shop as a "visual stage", I proposed a design model that I combined interior design and display design to a comprehensive system.
Like a star actor coming up on the stage, chidren's wear shop that adopted BI as above must display goods effectively in the shop so that it might become an effective sales space that is beneficial to the enterprise as well as that meets customers' desire which is becoming more diversified and high quality-oriented.
To accomplish the ideal, there must be an interesting scenario, and the shop owner must spread the scenario organically from its entrance which is the show window to the transaction space by a method that enables it to be customer-inducing through the moving line. The display of chidren's wear shop should break from mere exhibition of goods. It must create a humane environment that is comfortable and serviceable, which makes it possible to meet consumers' aesthetic and emotional desire as well as cultural needs like information gathering.

목차 (Table of Contents)

• ABSTRACT
• 목차
• 서론 = 1
• Ⅰ. 상징언어로써의 포스트모더니즘 = 3
• 1. 포스트모더니즘의 발생과 전개 = 3
• 1.1 60, 70年代의 포스트모더니즘 = 3
• 1.2 80, 90年代의 포스트모더니즘 = 10
• 2. 포스트모더니즘의 특성과 이미지 = 20
• 2.1 일반적 특성 = 22
• 2.2 디자인적 이미지 = 29
• Ⅱ. 기업 이미지에 나타나는 포스트모더니즘 = 31
• 1. 포스트모던스타일의 심벌 디자인 = 36
• 2. 도입배경과 사례분석 = 37
• 2.1. 한샘 = 38
• 2.2 쥬단학 = 39
• 2.3 하나은행 = 40
• 2.4 국민은행 = 41
• 2.5 삼성레포츠센타 = 42
• 2.6 한국문예진흥원 = 42
• 3. 디자인에 적용된 포스트모더니즘 = 49
• a. 모조디자인 방식 = 49
• b. 기능적 기준과 테크놀러지 = 51
• 결론 = 54
• 참고문헌 = 56