대학생의 SNS 이용동기 및 지각된 상호작용과 사회불안이 SNS 중독 경향성에 미치는 영향에서의 성차 = Gender Differences on The Effects of SNS Use Motivation and Perceived Interactivity and Social Anxiety in the SNS Addiction Proneness of College Students

국문 초록 (Abstract)

본 연구는 대학생의 SNS 이용동기, 지각된 상호작용, 사회불안, SNS 중독 경향성 간 상관관계를 살펴보고, SNS 이용동기 및 지각된 상호작용과 사회불안이 SNS 중독 경향성에 미치는 영향에서 성차가 나타나는지 알아보기 위해 진행하였다. 본 연구에서는 대학생의 성별 특성에 따라 SNS 중독 예방 프로그램을 적용하고, 치료적 개입을 체계적으로 할 수 있도록 기초자료를 제시하고자 한다.   이를 위해 수도권 및 중부권 소재의 20개 대학교에서 253명의 대학생을 대상으로 설문조사 하였다. 본 연구의 측정도구는 다음과 같다. 첫째, 홍수정(2014)의 SNS이용 동기척도를 사용하였고, 이 척도는 대인관계추구, 정보추구, 자기지위추구, 오락추구의 4가지 하위유형이 있다. 둘째, 김민정, 최윤정(2012)의 지각된 상호작용척도를 사용하였고, 이 척도는 쌍방향성, 반응성, 연결성, 이동성의 4가지 하위유형이 있다. 셋째, 사회불안을 측정하기 위해 Mattick &Clarke(1998)이 개발한 SIAS(Social Interaction Anxiety Scale)와 SPS(Social Phobia Scale)를 김향숙(2001)이 번안하고 김소정(2013)이 활용한 한국판 사회불안 척도를 사용하였다. 이 척도는 상호작용불안과 사회공포의 2가지 척도로 구성되어 있다. 마지막으로, 정소영(2014)이 개발한 SNS 중독경향성 척도를 사용하였고, 이 척도는 조절실패 및 일상생활장애, 몰입 및 내성, 부정정서의 회피, 가상세계지향성 및 금단의 4가지 하위유형이 있다.   수집된 설문자료는 PASW 18.0 프로그램을 이용하여 분석의 목적에 따라 상관분석과 이원변량분석, 회귀분석을 실시하였다.   본 연구의 결과를 요약하면 다음과 같다.   첫째, 남학생의 경우 SNS 이용동기, 지각된 상호작용, 사회불안, SNS 중독경향성의 모든 변인에서 정적상관이 나타났다. 여학생의 경우 지각된 상호작용-사회불안 간 관계를 제외한 모든 변인에서 정적상관이 나타났다.   둘째, 성별과 SNS 이용동기수준, 성별과 상호작용불안수준, 성별과 사회공포수준의 주효과, 성별과 지각된 상호작용수준의 상호작용효과가 나타났다.   셋째, 대학생의 SNS 중독경향성에는 SNS 이용동기, 사회공포, 성별이 유의한 영향을 미치는 것으로 나타났다.   이상에서, SNS 중독경향성은 SNS 이용동기가 높을수록, 사회공포가 높을수록, 여학생일수록 높아진다는 것을 확인하였다. 본 연구는 대학생의 성별 특성에 따라 SNS 중독 예방 프로그램을 적용하고, 치료적 개입을 체계적으로 할 수 있도록 기초자료를 마련한 데 의의가 있다.   이와 같은 결과를 중심으로 본 연구의 제한점과 향후 연구 방향에 대해 논의하였다.

다국어 초록 (Multilingual Abstract)

The purpose of this study was to investigate correlation between SNS use motivation, perceived interactivity, social anxiety, and SNS addiction proneness of College students, and find out gender differences on the effects of SNS use motivation, perceived Interactivity, and social anxiety in the SNS addiction proneness. In this study, SNS addiction prevention program was applied according to gender characteristics of College students, and present basic data on systematic therapeutic interventions. For this purpose, 253 College students from 20 Universities of Metropolitan and Central Areas were surveyed.   The Scales in the study; First, The scale of SNS use motivation which was made by Hong(2014). This is composed of 4 subtypes; interpersonal relation pursuit, information pursuit, self status pursuit, and entertainment pursuit.   Second, The scale of perceived interactivity which was made by Kim and Choi(2012). This is composed of 4 subtypes; bilateralness, reactivity, connectivity, and rambling.   Thirdly, The scale of social anxiety which was made by Mattick and Clarke(1998) and adapted by Kim(2001) and used by Kim(2013). These are composed of 2 sub-scales which are Social Interaction Anxiety Scale and Social Phobia Scale.   Fourth, The scale of SNS addiction proneness which was made by Jung(2014). This is composed of 4 subtypes; control failure and disturbance of adaptive, absorption and tolerance, avoidance of negative emotion, virtual life orientation and withdrawal.   Data was analyzed by using PASW 18.0 statistics package where correlation analysis, two-way ANOVA, and regression analysis were used depending on the purpose each analysis.   The main result of this study are summarized as follows;   Firstly, Male students showed positive relationship in all variables; SNS use motivation, perceived interactivity, social anxiety, SNS addiction proneness. Female students showed positive relationship in all variables except perceived interactivity and social anxiety relationship.   Secondly, It showed main effects of SNS use motivation level, social interaction level, social phobia level with gender, and interaction effect of perceived interactivity level with gender.   Thirdly, SNS use motivation, social phobia, and gender characteristic are statistically significant to SNS addiction proneness of College students.   Building on these results, It was confirmed that SNS addiction proneness was higher in females, the higher the SNS use motivation, and the higher the social phobia. This research is meaningful for basic data to build up the systematic therapeutic interventions, and to apply for the preventative program of SNS Addiction according to gender trait of College students.   Finally, It described the limitations of this research and the directions of future research.

목차 (Table of Contents)

• 1.서론 ··································································1
• 1.1 연구의 필요성 및 목적······································1
• 1.2 연구문제 ··························································6
• 2.이론적 배경 ······························································7
• 2.1 SNS···································································7
• 2.2 SNS 이용동기·······················································10
• 2.3 지각된 상호작용·················································13
• 2.4 사회불안································································16
• 3. 연구방법·······························································23
• 3.1 연구대상·····························································23
• 3.2 측정도구······························································24
• 3.3 자료 분석····························································28
• 4. 연구결과·······························································29
• 4.1 SNS 이용동기, 지각된 상호작용, 사회불안, SNS 중독경향성의 기술통계치··········29
• 4.2 성별에 따른 주요 변인의 상관 분석······················31
• 4.3 성별과 주요변인의 수준에 따른 이원변량분석···········33
• 4.4 대학생의 성별과 SNS 이용동기, 지각된 상호작용, 사회불안, 성별과 지각된 상호작용의 상호작용이 각각 SNS 중독경향성에 미치는 영향··················37
• 5. 논의 및 제언···························································39
• 5.1 논의 및 제언·····················································39
• 참고문헌···································································44
• 부록·········································································54
• Abstract··································································61