This study examined the relationship between Self-transcendence Value and Environmental Attitudes, Conservation behaviors, Pro-environmental Behavioral Intention. Participants were 203 students of Pusan National University(115 female students, 85 male...
This study examined the relationship between Self-transcendence Value and Environmental Attitudes, Conservation behaviors, Pro-environmental Behavioral Intention. Participants were 203 students of Pusan National University(115 female students, 85 male students and 3 unknown). 56 value items of Schwartz's human values(1992, 1994) were translated into Korean, and Korean version of human values was constructed. Korean version of human values has the same structure of value as that of Schwartz's human values. Four dimensions of value were openness to change, conservatism, self- transcendence, and self-enhancement value. Universalism value type and benevolence value type were included in Self-transcendence value dimension.
Self-transcendence value was positively correlated with Environmental Attitudes, Conservation behaviors, and Pro-environmental Behavioral Intention. Specifically, Self-transcendence value was positively correlated with Environmental attitude based on concern for plants and animals(biospheric environmental attitude). In contrast, Self-enhancement value was negatively correlated with Environmental attitude based on concern for self(egoistic environmental attitude).
In this study 9 value types were classified. Hedonism value type was missing. In Schwartz model, Hedonism value type was belonged to 'Openness to change value' dimension. In this study, although hedonism value type was not classified, value items representing hedonism value type were included in the Self-enhancement value dimension. Schwartz(1992) discussed that Hedonism value type could link to both 'Openness to change value' and 'Self-enhancement value' dimension.