영화계의 "굿 다운로더(good downloader) 캠페인"에 대한 수용태도 연구 = Questioning about Users` Attitude on Good Downloader Campaign

참고문헌 (Reference)

1 조형오, "비만예방 광고의 메시지 유형별 설득효과 차이분석" 11 (11): 165-185, 2000

2 이철한, "광고 메시지 프레이밍의 설득 효과에 관한 연구 : 관여도와 정보원의 중개변인을 중심으로" 연세대학교 대학원 2000

3 김재휘, "공해방지 광고의 프레이밍효과" 49 : 55-75, 2000

4 Block, M. B., "When to accentuate the negative : The effects of perceived efficacy and message framing on intentions to perform a health-related behavior" 32 (32): 192-203, 1995

5 Schneider, T. R., "Visual and auditory message framing effects on tobacco smoking" 31 (31): 667-682, 2001

6 Tversky, A., "The framing of decisions and the psychology of choice" 211 (211): 453-458, 1981

7 Meyerowitz, B. E., "The effect of message framing on breast self-examination attitudes, intentions, and behavior" 52 (52): 500-510, 1987

8 Amanda Wolf, "Subjectivity in Q Methodology" 한국주관성연구학회 8 (8): 55-72, 2010

9 Brown, S. R., "Subjectivity Science: Normal and Abnormal (continued)" 21 : 92-111, 1998

10 김흥규, "SNS 이용자들의 심리적 유형: 새로운 커뮤니케이션의 가능성을 향해" 한국주관성연구학회 22 : 161-177, 2011

11 김흥규, "Q방법론의 유용성 연구" 1 : 15-33, 1996

12 황상민, "Q방법론의 심리학적 적용과 해석의 문제 : 객관성과 주관성의 이중주(二重奏)" 7 : 4-26, 2002

13 Stephenson, W., "Quantum Theory of Subjectivity" 6 : 180-187, 1989

14 Brown, S. R., "Q methodology, In Handbook of research methods in public administration" Marcel Decker 1999

15 McKeown, B. F., "Q methodology" Sage 1988

16 Kahneman, D., "Prospect theory: An analysis of decision under risk" 47 (47): 263-292, 1979

17 Addison W. L., "Political subjectivity: Applications of Q Methodology in Political Science" Yale University Press 1980

18 Patrick, V. M., "Not as happy as I thought I’d be? Affective misforecasting and product evaluations" 33 : 479-489, 2007

19 James, K. E., "Negative Advertising: The Malicious Strain of Comparative Advertising" 20 (20): 1-21, 1991

20 Homer, P. M., "Message framing and the interrelationships among ad-based feelings, affect, and cognition" 21 (21): 19-31, 1992

21 Ganzach, Y., "Message framing and buying behavior: A field experiment" 32 (32): 11-17, 1995

22 Goffman, E., "Frame analysis : An easy on the organization of experience" Harvard University Press 1974

23 Schoorman, F. D., "Escalation of commitment and the framing effect : An empirical investigation" 24 (24): 509-528, 1994

24 Kahneman, D., "Choices, values, and frames" 39 : 341-350, 1984

25 Levin, I. P., "All frames are not created equal: A typology and critical analysis of framing effects" 76 (76): 149-188, 1998