관광의례화가 방문후 태도에 미치는 영향 연구- 문화유산관광지를 중심으로 = The Impacts of Ritualization of Three Korean Heritage Tourism Destinations on the Visitors' Post-Trip Attitude

다국어 초록 (Multilingual Abstract)

Based on the ritualization theories and empirical studies in other fields, this study developed a scale to measure the level of ritualization of a heritage tourism destination It also explored the effects of ritualization of a heritage tourism destination on the visitors' post-trip attitude toward the destination. Data were collected from 845 people at three heritage tourism destinations in Korea including Gyeongbok Palace, Shin Luk Temple, and Hahoe Folk Village. Results of a factor analysis suggested 4 different factors of the ritualization. Results also showed that the ritualization of tourist behavior tended to make a signifiant positive effect on the visitors' post-trip attitude while the ritualization of the destination space did not. Several practical implications and limitations of the study were also discussed.

참고문헌 (Reference)

1 조선배, "호텔서비스 구매의도에 대한 영향요인" 광운대학교대학원 1994

2 오세철, "한국인의 사회심리" 박영사 1994

3 유승엽, "한국인의 문화심리 특성요인과 의례소비" 한국소비자·광고심리학회 8 (8): 205-234, 2007

4 김철민, "한국인의 가치관과 소비행동의 관계 연구" 고려대학교대학원 1996

5 김문기, "판문점지역 관광객 만족에 관한 연구" 12 (12): 19-37, 2006

6 Arnold. Van Gennep, "통과의례(Les rites de passage, mile Nourry)" 을유문화사 2000

7 Durkheim, E., "종교생활의 원초적 형태(The Elimentary Forms of the Religious life)" 민영사 1912

8 Turner, V., "의례의 과정(The Ritual Process: Structure and Anti-Structure)" 한국심리치료연구소 2005

9 박 철, "소비경험의 의례화와 구매행동과의 관계에 관한 연구" 서울대학교대학원 1995

10 한숙영, "문화관광 체험영역에 관한 연구" 경기대학교대학원 2005

11 고동우, "관광의 심리적 체험과 만족감의 관계" 고려대학교대학원 1998

12 고동우, "관광 후 평가 개념의 경험적 구분" 22 (22): 309-316, 1998

13 이유재, "고객만족 형성과정의 제품과 서비스간 차이에 관한 연구" 8 (8): 101-118, 1997

14 John Wiley and Sons Inc, "Webster's new world dictionary of American English" Macmillan 1994

15 Rook, D. W., "The ritual dimension of consumer behavior" 14 : 189-199, 1985

16 Bird, F., "The comtemporary ritual milieu. in: Rituals and Ceremonies in Popular Culture" Bowling Green University Popular Press 19-35, 1980

17 Graburn, N., "The anthropology of tourism" 10 (10): 9-33, 1983

18 Turner, V., "The Forest of Symbols" Cornell University Press 1967

19 Adelman, M. B., "Social support in the service sector: the antecedents, process, and outcomes of social support in an introductory service" 32 (32): 273-282, 1995

20 Schouten, John W., "Selves in transitin: symbolic consumption in presonal rites of passage and identity reconstruction" 17 : 412-425, 1991

21 Moore, S. F., "Secular Ritual" Van Gorcum 1977

22 Tetreault, M. A. Stanfield, "Ritual, ritualized behavior and habit: refinements and extensions of the consumption ritual construct" 17 : 31-38, 1990

23 Gainer, Brenda, "Ritual and relationship: interpersonal influences on shared consumption" 32 (32): 253-260, 1995

24 Leach, E. R., "Ritual" The Macmillan Company and The Free Press 520-526, 1968

25 Grims, R. L., "Research in Ritual Studies: A Programmatic Essay and Bibliography" The Scarecrow Press 1985

26 Rappaport, R., "Pigs for the Ancestors: Ritual in the Ecology of a New Guinea People" Yale University Press 1968

27 Hui, Micheal K., "Perceived control and the effects of crowding and consumer choice on the service experience" 18 : 174-184, 1991

28 Kleine Ⅲ, Robert E., "Mundane consumption and self: a social-identity perspective" 2 (2): 209-235, 1993

29 La Fontain, Jean, "Initiation, Harmindsworth" Penguin Books 1985

30 Bitner, Mary Jo, "Evaluating service encounters: the effects of physical surroundings and employee responses" 54 : 69-82, 1990

31 Pritchard, M. P., "Development of the Psychological Commitment Instrument(PCI) for measuring travel service loyalty" University of Oregon 1991

32 Bloch, Peter H., "Consumer search: an extended framework" 13 : 119-126, 1986

33 Richard Cooper, "Changing direction: rites of passage programs for african american older men" 7 (7): 3-14, 2003

34 Radcliff-Brown, A. R., "Andaman Islanders" Cambridge University Press 1922

35 Fornell, C., "American customer satisfaction Index: Nature, purpose and findings" 60 : 7-18, 1996

36 Churchill, Jr., "A paradigm for developing better measures of marketing constructs" 16 : 64-73, 1979

37 Oliver, R. L., "A cognitive model of the antecedents and consequences of satisfaction decisions" 17 : 460-469, 1980