몰링(malling)을 통한 여가만족이 방문의도에 미치는 영향

다국어 초록 (Multilingual Abstract)

This study aims to provide theoretical grounds for further researchers, by suggesting concepts of mailing in leisure life and casual models of leisure satisfaction. This study was divided into two processes as follows. Firstly, an in-depth interview with 54 undergraduates(30 male and 24 female) who enjoy mailing, was conducted to establish concepts of malling, Secondly, an interview with total 610(358 men and 251 women) that enjoy mailing, was conducted too to examine concepts of mailing that they understood as a leisure activity and their satisfaction. For the secondary research to investigate structural properties that result from several factors and individual participants have, social network analysis to see forms of connections among malling participants and what resources have moved among them, was employed. This analysis was helpful for a theoretical approach to 5 types of mailing, based on a variety of perspectives about leisure proposed in the first research. According to the results of social network analysis, participants answered that they enjoyed malling, because of fun, accessibility, shopping spaces and multiplex, and it satisfied them emotionally and environmentally in leisure lives. Overall, this study has great significance as a theoretical approach to malling.

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