A Case Study on the Value-Up of K Company to Improve Shareholder Value Lee HwiGwan Advisor : Prof. Moon Tae Kim, Ph.D. School of Business Administration, Graduate School, Chosun University This study analyzes the Value-up strategy of SK Inc., a repres...
A Case Study on the Value-Up of K Company to Improve Shareholder Value Lee HwiGwan Advisor : Prof. Moon Tae Kim, Ph.D. School of Business Administration, Graduate School, Chosun University This study analyzes the Value-up strategy of SK Inc., a representative Korean holding company, to examine how corporate value enhancement strategies contribute to shareholder value improvement and the alleviation of the Korea Discount phenomenon. Recently, the Korean capital market has faced persistent undervaluation caused by low shareholder returns, complex governance structures, inefficient capital allocation, and information asymmetry. In response, the Korean government introduced the Corporate Value-up Program to encourage firms to improve corporate value and strengthen shareholder-friendly policies. This study focuses on SK Inc.’s operational improvement (O/I), portfolio rebalancing, financial structure enhancement, and shareholder return policies. Major financial indicators such as ROE, PBR, and stock price trends were analyzed to identify the structural causes of undervaluation and examine the relationship between corporate value and shareholder value. The results show that declining ROE, concerns regarding future profitability, and low capital efficiency significantly contributed to persistent PBR discounts and valuation multiple contraction. In particular, treasury stock cancellation and stable dividend policies were identified as important factors for improving investor confidence and enhancing total shareholder return (TSR). The findings suggest that Value-up strategies should not be viewed as short-term stock price management, but as an integrated management framework combining operational efficiency, disciplined capital allocation, governance transparency, and shareholder-friendly financial policies. Ultimately, the case of SK Inc. demonstrates that sustainable Value-up strategies can contribute not only to shareholder value enhancement but also to the structural improvement of the Korean capital market.