도로변 농산물 판매장을 이용하는 소비자의 안전에 관한 연구

다국어 초록 (Multilingual Abstract)

The current roadside agricultural shop receives great responses from farmers and consumers due to its convenient accessibility and recognition of local specialties. Since it has been focused on the convenience of sale of farmers from the environmental aspects, safety of consumers is not considered. Therefore, it is required to conduct a study to prevent random opening of shops and to ensure the safety of consumers using roadside agriculture shops.
The purpose of this study is to provide the measures to contribute in formation of safe environment for roadside agricultural shops, in order to set “safety” of consumers using roadside agricultural shops as a core value.
For this, background of activation of roadside agricultural shops was reviewed, unsafe behaviors were identified through observation survey of consumers using roadside agricultural shops, in-depth interviews were conducted to identify the basic causes and reasons. And then, overall issues were deduced to plan safe roadside agricultural shops by integrating the results of consumer observation survey and interviews, such issues were verified through assessment by professionals.
After we classified plans for establishing the roadside agricultural shops according to the areas such as public roads and private farming land, we suggest the roadside agricultural shop should consist of the recognition zone, parking zone and sales zone within the legally possible range.

First, in the recognition zone, it is most important to create an environment in which the driving vehicle can recognize the location of the shops in advance and can sufficiently reduce the speed to safely enter. Thus, it is required to provide the location of shops in advance and to keep the sufficient distance prior to the entry area.

Second, in the parking zone, the most important things are the location of parking lots to help consumers safely and rapidly purchase products and the safety facility to help consumers safely park a vehicle. Thus, it is required to secure parking space on the side of shops and to install safety bollards in order to prevent illegal parking.

Third, in the sales zone, it is most important to create an environment in which consumers can safely purchase without risk caused by passing vehicles within the legal areas. Thus, it is required to obtain farming land which is the legal sales area and to have the sales facility which minimizes the use of land to reduce the inconvenience of people using the road.

The plan for establishing the roadside agricultural shops proposed in this study is very significant, because it is intended to ensure the safety of roadside agricultural shops and to vitalize them. The reliability should be increased by checking variables identified by operating the actual roadside agricultural shops and by carrying out complementary designs through continuous research and verification.

목차 (Table of Contents)

• I 서론 1
• 1.1. 연구 배경 및 필요성 1
• 1.2. 연구 목적 2
• 1.3. 연구 범위 및 방법 3
• Ⅱ 이론적 고찰 5
• 2.1. 도로변 농산물 판매장의 정의 및 범위 5
• 2.1.1. 도로변 농산물 판매장 관련 법규 분석 5
• 2.1.2. 도로변 농산물 판매장 범위 설정 6
• 2.2. 도로변 농산물 판매장 소비자의 특성 7
• 2.3. 도로 안전의 이해 8
• 2.3.1. 도로와 안전사고 8
• 2.3.2. 도로변 농산물 판매장 안전사고 현황 9
• 2.4. 종합 논의 10
• Ⅲ 사전 연구 11
• 3.1. 도로변 농산물 판매장 소비자 관찰조사 11
• 3.1.1. 조사방법 11
• 3.1.2. 자료수집 12
• 3.2. 도로변 농산물 판매장 소비자 관찰조사 결과 및 분석 15
• 3.3. 소결 20
• Ⅳ 실증 연구 22
• 4.1. 도로변 농산물 판매장 심층 인터뷰 22
• 4.1.1. 조사방법 22
• 4.1.2. 자료수집 23
• 4.2. 도로변 농산물 판매장 심층 인터뷰 결과 및 분석 26
• 4.2.1. 심리적 안전감 분석 결과 26
• 4.2.2. 물리적 안전감 분석 결과 27
• 4.3. 소결 38
• 4.3.1. 사전연구와 실증연구를 종합한 이슈 도출 38
• Ⅴ 전문가 자문을 통한 검증 41
• 5.1. 도로변 농산물 판매장 1차 조성방안 및 전문가 검증 41
• 5.1.1. 자료수집 41
• 5.1.2. 도로변 농산물 판매장 1차 조성방안 전문가 검증 결과 41
• 5.2. 도로변 농산물 판매장 조성방안 구축 42
• 5.2.1. 도로변 농산물 판매장 조성방향 수립 42
• 5.2.2. 도로변 농산물 판매장 조성방안 도출 43
• Ⅵ 결론 및 향후 연구 50
• 6.1 연구 결론 및 제언 50
• 6.1.1. 인지구역 50
• 6.1.2. 주차구역 51
• 6.1.3 판매구역 52
• 6.2 연구 한계 및 향후 연구 54
• 참 고 문 헌 55
• 부 록 57