한국어 언어분석 프로그램(KLIWC)을 이용한온라인 기만 사용후기 연구 = The study of online deceptive consumer reviews using KLIWC

다국어 초록 (Multilingual Abstract)

This study was performed to discover deception detectors using KLIWC(korean Linguistic Inquiry and Word Count) for detecting deception(faking) in online user reviews. The three studies were conducted to explore the deception detectors in online reviews. In study 1 and study 2, we compare deception reviews that imply intention of deception as the basic properties with real reviews in order to find deception detectors. Study 3 was conducted to find which deception detectors are in positive deceptions(positive reviews of unsatisfactory products) and negative deceptions( negative reviews of satisfied products). The differences between deception reviews and real reviews have been explored by each indicator because KLIWC provides independently 39 linguistic indicators and 44 psychological indicators. In all of three studies, it is commonly found that differences of the linguistic indicators between two conditional reviews are morpheme, common noun and postposition, and differences of psychological indicators are emotional or emotional processes, positive emotions, positive feeling, and feeling/perception process. Using ratios of these variables are higher in the deception reviews than in the real reviews. In Study 1 and Study 2, including deceptive intention, the different linguistic indicators that were found from both of two studies are sentence, syntactic word, morpheme, common noun, postposition, general an adverb, desinence, and estimation of nouns loanword. The different psychological indicators are Emotional or emotional processes, positive emotions, positive feeling, cognitive processes, confidence, sense/perceptual processes, social processes, communicate, family, home, body condition and symptoms. As above, they higher in the deception reviews than in the real reviews. There is possibility that these indicators are deception detector in the online reviews.

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