한국의 외래관광객 유치 및 활성화 방안에 관한 연구 : IN-BOUND TOUR를 중심으로

다국어 초록 (Multilingual Abstract)

Tourism is developing into the greatest growth industry of 21th Century with continuous advancement of world economy based on introduction of international market economy system. Especially, all countries are throwing their efforts into co-nsider attraction of foreign tourists and activation counter-plans according as spread understandings about importance of tourism, Consequently the object of this study are positive attraction of foreign tourists in Korea and Korea resound all the world through the obtaining of foreign currency and deve-lopment of tourism.
This study are made up introduction in Chapter I, theol-ogical contemplation of tourist marketing in Chapter Ⅱ, com-parison and analysis of tourism trend between advanced count-ry and developing country in Chapter Ⅲ , analysis about pres-ent situation of in-bound tourism and problems in Korea in C-hapter IV and Chapter V is consist of increasing attraction and activation methods of in-bound tourism in Korea which ba-sed on former Chapter.
In this study, the situation of in-bound tourism in Kor-ea and various problems are analyzed and activation methods are presented, therefore study on attraction of foreign tour-ists and activation methods in Korea are as follow.
First, For tourism, the Government must try to frame a policy aimed to expand tourist facilities as national welfare and realize the sound tourism couture among citizens in order to strengthen the international competitiveness of tourism a-nd to meet "the age of pan-national tourism" spontaneously.
Secondly, It's necessary to cultivate tourism resource and develop new tour package to cope with the age of interna-tionalization.
Thirdly, It is needed to make a special and detail plan to attract tourists again who have ever taken a tour.
Fourthly, It is required to develop industrial strategy and policy to attract foreign tourists through the spread of No-Visa system.
As the results from this study, it is very important th-at the Government, tourist agents and all citizens must try to welcome foreign tourists to Korea at any circumstances wi-th friendly attitude toward them.
In this study, I did not make a specific country or area but general countries which can acquire foreign curriencies through attracting foreign tourists there an object for this study.
This study seems to leave something to be desired becau-se it covers a wide range, Therefore, I am expecting that more detailed studies that can support to this study shall be continuously published and Korean tourism will be promoted as well as increasing foreign curriences as the number of forei-gn tourists to visit Korea increases.

목차 (Table of Contents)

• 目次 = 0
• 第1章 序論 = 1
• 第1節 硏究의 目的 = 1
• 第2節 硏究의 方法 및 範圍 = 2
• 第2章 觀光MARKETING의 理論的 考察 = 4
• 第1節 蘿光MARKETING의 意義 및 變蘿 = 4
• 第2節 飜光MARKETING의 管理 = 9
• 第3節 觀光 産業과 MARKETING = 18
• 第3章 觀光産業의 世界的 動向 = 23
• 第1節 先進國의 觀光産業 = 23
• 1. 캐나다 市場 動向 = 23
• 2. 프랑스 市場 動向 = 27
• 3. 영국 市場 動向 = 32
• 第2節 開發 途上國의 觀光産業 = 34
• 1. 홍콩 觀光市場 動向 = 34
• 2. 대만 觀光市場 動向 = 38
• 第4章 우리나라 IN-BOUND 觀光産業의 現況과 問題點 = 45
• 第1節 우리나라 IN-BOUND 觀光産業의 現況 = 45
• 1. 年度別, 國籍別 誘致 實積 = 45
• 2. 季節別, 目的觸 外來觀光客 入國 動向 = 50
• 3. 團體 觀光客 誘致 實續 = 50
• 4. 觀光 外貸 牧入 = 53
• 第2節 우리나라 IN-BOUND 觀先産業의 問題點 = 54
• 1. 서어비스 上의 問題點 = 54
• 2. 旅行社 構造 및 經營上의 問題點 = 55
• 3. 觀光商品의 未洽 및 邏嘗競爭 = 55
• 4. 企業財務構遼의 脆弱 및 專門性 缺如 = 56
• 5. 一般的 構遺上의 問題點 = 56
• 第5章 우리나라 IN-BOUND 觀光産業의 活性化 方案 = 58
• 第1節 政策上의 活性化 方案 = 58
• 1. 政府政策에 의한 活性化 方案 = 58
• 2. 觀光業界 側의 活性化 方案 = 60
• 3. 流行者 및 一般國民 側面 = 60
• 4. 國際 交流 增大에 의한 活性化 方案 = 61
• 第2節 制度上의 活性化 方案 = 66
• 1. 宿泊 및 레저施設의 擴充 및 整備 = 66
• 2. 쇼핑 産業의 지원 = 66
• 3. 海外 弘報 活動의 强化 = 67
• 4. 觀光商品의 質的向上 및 海外潘在市場 開發 = 69
• 5. 財務構造의 改善 = 71
• 6. 旅行社의 經營合理化 = 71
• 第6章 結論 = 73
• 參考文獻 = 76
• 英文初錄 = 78