전자무역 방식의 매매계약체결에 따른 문제점에 관한 연구

황성하 청운대학교 정보산업대학원 2003 국내석사

It is one of the most current issuant to establish a secure electronic trading law to promotes participation of more companies in cyber markets. Electronic trade has in prospect to bring a great change of traditional system way of trading because it is much different from face to face transaction, local by phone or fax machine. It allows one to multiple speechless communication. This study is to search for the lawful issue that might be happened trading agreement are the validity of terms and conditions, claim of electronic deal, regulation and jurisdiction. The above issues are defined as follows : First, it is proper to approve the validity of electronic trade. Actually the electronic documents are admitted it is validity both in the regulation and in the UNCITRAL MODEL LAW. Second, the term of agreement effects soon after it delivered. This is because the internet communications are much faster than those of traditional trading way and it is available to confirm the results quickly for both contractors. However, the current using internet service is not perfect for real time and delivery informing system and considering basis might be admitted depending on the situations. Third, on condition that clicking mistake while using computer, the claim raised by the computer itself, fraud, or compulsion, it is voidable or revocable according to the existing law while it is irrevocable considered as a fundamental mistake if the proposal value and unit description is wrong. Final, there are some legal problem in electronic trade when we signed as electronic signature. Especially in nonrepudiation, authenticity, integrity. The way of electronic trade is different from that of the current trade method. For a part of the fast growing communication, electronic trade might be behind in it is regulation. In this case the law based on former way would be to apply to the electronic trade. Therefor, the application of current law to the electronic trade should be admitted by the peculiarity of the internet furthermore the current law needs to be amended and a new regulation should be established should be established by law,

한․중 무역구조 분석에 의한 교역 확대

유헌우 청운대학교 정보산업대학원 2009 국내석사

Since its reform and trade opening in 1978, China has been showing a substantial growth in international trade along with a remarkable economic development. According to the data of the International Financial Statistics (IFS), China exported $9.7 billion in 1978 and $485 billion in 2003, showing an increase by 50 times compared to the total amount of export in 1978. Furthermore, China's export increased an average of 10% annually during the entire period from 1952 to 2004. China ranked first in population and 32nd in export in 1978, but became one of the top 10 exporting countries in 1997 and quickly rose to one of the top three in 2004 following Germany and the US. The decision to admit China to WTO was approved at WTO Ministerial Conference held in Doha on November 10, 2001 and China became 143 member of WTO in January of 2002 through the ratification by the National People's Congress of China (China's parliament). From this, China became a global export country by opening up its vast market and widely displaying its liberalization. The Korean economy during 2007 recorded 5.0% GDP growth rate, similar to 5.1% of the previous year, by continuing a high incline of export and showing a recovery of domestic consumption centering on private consumption and facilities investment. The growth of manufacturing industry slowed down and construction industry stagnated, while the growth of service industry expanded. In the Korean trade structure that is based on such growth, the export dependence on China, one of the most important top three countries to export, is increasing every year. Korea's export dependence on China is starting to top the total percentage of our export to the US and Japan for the first time in history as it increased from 12.1% in 2001 to 22.1% in2007. In this current situation of having too much dependence on China for export, the possibility of Korea's export slowdown can't be excluded if China's economic slowdown materializes. To prepare for future challenge by China, there is a great need to reorganize business structure to high added value activities within each industry, while quickly shifting the structure of Korea's industries to high added value industries. Due to the rise of China, ensuring profitability in manufacturing commodity products is becoming difficult, and Korean companies must drastically strengthen its abilities for high added value activities such as manufacturing premium products, applied and core R&D, global marketing, etc. Furthermore, since Chinese government is focusing on cultivating domestic market as a new growth engine, it will be important to focus on targeting China's domestic market with the businesses centering on well-being related construction and high added value business.

한국의 외래관광객 유치 및 활성화 방안에 관한 연구 : IN-BOUND TOUR를 중심으로

임일용 단국대학교 1991 국내석사

Tourism is developing into the greatest growth industry of 21th Century with continuous advancement of world economy based on introduction of international market economy system. Especially, all countries are throwing their efforts into co-nsider attraction of foreign tourists and activation counter-plans according as spread understandings about importance of tourism, Consequently the object of this study are positive attraction of foreign tourists in Korea and Korea resound all the world through the obtaining of foreign currency and deve-lopment of tourism. This study are made up introduction in Chapter I, theol-ogical contemplation of tourist marketing in Chapter Ⅱ, com-parison and analysis of tourism trend between advanced count-ry and developing country in Chapter Ⅲ , analysis about pres-ent situation of in-bound tourism and problems in Korea in C-hapter IV and Chapter V is consist of increasing attraction and activation methods of in-bound tourism in Korea which ba-sed on former Chapter. In this study, the situation of in-bound tourism in Kor-ea and various problems are analyzed and activation methods are presented, therefore study on attraction of foreign tour-ists and activation methods in Korea are as follow. First, For tourism, the Government must try to frame a policy aimed to expand tourist facilities as national welfare and realize the sound tourism couture among citizens in order to strengthen the international competitiveness of tourism a-nd to meet "the age of pan-national tourism" spontaneously. Secondly, It's necessary to cultivate tourism resource and develop new tour package to cope with the age of interna-tionalization. Thirdly, It is needed to make a special and detail plan to attract tourists again who have ever taken a tour. Fourthly, It is required to develop industrial strategy and policy to attract foreign tourists through the spread of No-Visa system. As the results from this study, it is very important th-at the Government, tourist agents and all citizens must try to welcome foreign tourists to Korea at any circumstances wi-th friendly attitude toward them. In this study, I did not make a specific country or area but general countries which can acquire foreign curriencies through attracting foreign tourists there an object for this study. This study seems to leave something to be desired becau-se it covers a wide range, Therefore, I am expecting that more detailed studies that can support to this study shall be continuously published and Korean tourism will be promoted as well as increasing foreign curriences as the number of forei-gn tourists to visit Korea increases.

국내 사이버무역의 현황과 활성화방안에 관한 연구 : 전자결제시스템을 중심으로

이선미 청운대학교 정보산업대학원 2004 국내석사

Recently our generation is moving fast into digital economy based on internet, as the spread of internet enables the rapid development of information technology and the utility of cyber trade. The cyber trade, which leads to the new paradigm in the trade field, is a new type of trade without limitation of time and space through cyber space. The billing system, where firms faced difficulty in bringing it in their organizations, have been improved legally and technically as IT develops and trade environment changes. Also each government around the world tries to establish the related laws and an international organization to standardize the norms. The cyber trade billing system stirred by CMI regulation governing the first paperless electronic bill of landing is trending toward diversification such as Bolero Project, Trade Card, and PAN Asia Mega Portal aiming at paperless trade environment. The cost reduction by automation and simplification of trade billing due to new billing system and the usage and improvement of information and database by integration with logistics carriers, insurers, and billing-service providers are necessary to improve competitiveness and effectiveness in trade field and mean the completion of cyber trade. While in past, Letter of Credit, Remittance, Collection, and Open Account were traditional ways in international trade, recently it is moving into the electronic billing system. There exist Credit Card, Debit Card, Electronic Cash, Electronic und Transfer, Trade Card System, and SWIFT L/C as means of electronic billing. Furthermore, new system and technology for payment on cyber space are developing as marketing campaigns and goods orders spread on internet, however the international standard billing system has not settled down yet. To ensure safe international trade, the competitive advantage system in comparison with traditional trade including contract, conveyance, and payment should be developed, and stable and predictable legal environment should be established. This study has the purpose to investigate ways to activate the international trade by reviewing the comparison of cyber trade with electronic trade and requirements to develop electronic billing for the electronic trade. The following problems are shown as studying the recent trend of cyber trade electronic billing system and the problem of each service. First, the laws related to cyber trade are not settled. Second, there exist some problems with security and authorization. Third, there exist some problems with electronic contract. Fourth, there are much differences of level and credit among countries and users. Fifth, there are some problems of competition policies related with new billing system. The following tasks should be resolved as soon as possible to settle down the electronic billing system as new trade billing way. First, The credit and security among trade parties should be strengthened and the proper time should be chosen to activate the electronic billing system. Second, the small and medium sized enterprises should use the comprehensive service such as Trade Card system, instead of Bolero service, which requires much procedures. That is, the suitable system is needed according to the size of each enterprise. Third, the electronic signature such as electronic signature open key code basis should be established to ensure the safety and integrity of electronic system. Fourth, the establishment of laws and regulations related to security is needed, and inter-cooperation among countries should be strengthened to implement global electronic trade. Fifth, the exploitation of strategic model is required for commercial purpose, including conversion existing systems into commercial model or alliance with other system. Sixth, banking institutes should give more interest and investment in the electronic trade billing system for future global electronic trade by taking part in involved institutes such as SWIFT. The three problems should be resolved to activate the domestic cyber trade: the first is infrastructures including legal, institutional problem, and the lack of manpower with speciality; the second is technical problem such as authorization and security; the third is a taxation including customs, The standardization of billing system by international billing system such as Trade Card and Bolero, the united nations centre for trade facilitation and electronic business(CEFACT), and e-government projects over each nation show that the reforming of international trade trend in cyber trade is expected to appear within few years. Therefore, we should analyze the effect of cyber trade on finance, trade, and law to survive over competitive environment. Aldo civil enterprises should cooperate with the government to overcome current problems.

西多島海 海洋 觀光開發 戰略에 關한 硏究

김병원 경희대학교 경영대학원 2000 국내석사

海岸地域은 從來의 水上과 海運을 中心으로 한 平面的 利用에서 벗어나 臨海工團과 都市建設, 觀光·레크레이션의 장 등으로 그 利用이 보다 細分化되고 있다. 우리 나라의 경우 海岸地域의 觀光的 利用은 아직 初步段階로서 傳統的인 海岸 觀光地라고 할 수 있는 海水浴場과 낚시터 등이 주류를 이루고 있으며, 季節的인 偏重이 극심한 현상을 보이고 있다. 그러나 海岸 觀光地는 山岳 觀光地와는 달리 接近性이 相對的으로 良好하고 觀光 行態가 活動的이고 參與的으로 變貌하면서 그 利用과 開發에 대한 관심이 크게 확대되고 있다. 따라서, 國土資源의 活用과 國民餘暇空間의 확대라는 次元에서 海岸地域의 觀光的 利用과 效率的인 開發을 위한 海岸 觀光地의 分析的 硏究는 重要한 意義가 있을 것으로 判斷된다. 여기서 본 硏究의 目的은 날로 增加하고 있는 多島海 海洋觀光 需要에 대비하기 위한 體系的이고 具體的인 方案을 규명하기 위해 本 硏究는 다음과 같은 目的으로 進行하기로 한다. 첫째, 海洋 觀光開發의 일반적 槪念을 살펴봄으로써 觀光開發의 類型 및 특성 과 전반적인 연구 경향을 정립하고, 둘째, 外國 및 國內 타 多島海海洋 觀光開發의 사례를 제시하며, 셋째, 西多島海 특히 全南 木浦地域 海域의 觀光開發에서 파생되는 문제점을 도출하고 바람직한 多島海 觀光開發의 방안을 모색한다. 아울러 본고는 國內 10대 觀光圈의 하나로 중국과 교류가 확대되면서 새롭게 그 중요성이 부각되고 있는 西多島海 海洋觀光을 中心으로 全南圈의 觀光潛在 能力을 도출 分析한다. 또한 觀光振興 基盤을 마련하고 外國 및 國內 觀光開發 與件을 검토하며 이에 부응하는 全南圈의 發展計劃과 圈域 대상의 각종 開發 計劃을 수용함과 동시에 開發 효과를 이룰 수 있도록 觀光振興 長期的 基本방향을 정립한다. The use of coast area is now getting rid of the former horizontal utilization which was centered on the mere use of water surface and the sea transportation. The range of its use is gradually increasing so that it may be more detailedly subdivided into parts which can be used for coast industrial complex, city construction, sightseeing and recreation. In case of our country, utilization of the coast area as sightseeing place is still at the early stage. Therefore, beaches and fishing places and the like constitute the mainstream, which can be said as the traditional coast sightseeing places. Besides, the seasonal disproportionate emphasis shows a phenomenon where the extent. is too great. However, as for coast sightseeing places, their accessibility is relatively good differently from the mountainous sightseeing places. In addition, as sightseeing attitude has been changed into more active and participant manner, interest in its utilization and development has been greatly enlarged. Therefore, the analytical research into coast sightseeing places for sightseeing-oriented utilization of the coast area and their effective development is judged to have great significance in terms of utilizing the national land and of expanding the national leisure space. Thus, the purpose of this study is to define some systematic and concrete plans in order to prepare for demand on sea sightseeing of the archipelago, which is increasing day by day. For this purpose, this study has been progressed in the following way: First, an idea of pursuing sea sightseeing development of the archipelago was established by means of reviewing the concept, theory and research matters about sea sightseeing development. Second, examples of sea sightseeing development of the archipelago in foreign countries and other domestic cases were analyzed. Third, the current situation of sea sightseeing development of the west archipelago was reviewed, and especially, some issues which may be derived from sea sightseeing development were elicited by means of surveying the coast areas of Chonnam Province and Mokpo region. Fourth, some promotional plans of sea sightseeing development of the archipelago after those problems may be solved were suggested. Lastly, this study was to provide the basic data for research and strategy for sea sightseeing development and to contribute toward the regional development and promotion of convenience for tourists' use through reasonable sea sightseeing development. Besides, in this study, the regional ranges were mainly restricted to Mokpo and a part of coast area of Chonnam Province centrically which are belong to the west archipelago sphere. This study consisted of five chapters: In the I Chapter, Introduction, problematic issues were raised. In the II Chapter, as theoretical study on sea sightseeing development, the meaning and the characteristic of sea sightseeing development and the basic idea which was necessary for sea sightseeing development were reviewed in consideration of the theoretic research tendency of foreign and domestic countries. In the Ⅲ Chapter, the characteristic and the example case of sea sightseeing development of foreign and domestic countries were analyzed by means of comparing with those of Languedoc Roussillon which is a representative region for sea development. Besides, the current situation of development and the strategy of coast areas of Mexico, Japan, Hawaii and our country were also analyzed. Especially, the current state of development of Choong-moo region whose locational condition is very similar to that of Mokpo sphere was also examined. In the Ⅳ Chapter, the current situation and the basic plan of sea sightseeing development of the west archipelago was dealt with so that the basic plans of development together with analysis of the reality of sightseeing development and the condition of sea sightseeing were reviewed. In the V Chapter, the issues and development strategies of sea sightseeing development of the west archipelago were categorized according to the corresponding zones so that characteristics of the region and issues and potential power of development of the sightseeing area were analyzed, and the future prospect of sea sightseeing was established. In addition, the disposition of sightseeing of domestic and foreign tourists was grasped so that it could be connected with the development plans of these areas and the direction of sightseeing development of Mokpo circle was suggested. Accordingly, this study prepared the basis of sightseeing promotion and reviewed the conditions of sightseeing development of foreign and domestic countries. This study also established the long-pending basic direction in order to accept the various development plans of the target spheres which could satisfy those conditions and to achieve the effective result at the same time. These should be centered on sea sightseeing development of the west archipelago which may be said as one of the domestic 10-ranking sightseeing spheres. Furthermore, this study may be helpful to establishing the basic plan and to pushing forward the business not only for selecting the sightseeing spots of the base places but also for forming the sightseeing complex which has the international level so that ours can be compared quite well with any other advanced foreign countries favorably. The measurement of demand for sea space as a space for regional leisure activity like this is urgently required because the pattern of sightseeing in these days is changing from the merely looking-sightseeing to the actually doing sightseeing. Furthermore, when the national land property is also considered at the same time, the development of sea space for sightseeing is indispensable. Definitely, the sea sightseeing development of the west archipelago should be finished as soon as possible in order to secure the space which can satisfy not only the international sightseeing demand but also the domestic one which is increasing day by day in respect of quality and improvement of lives in our country.

韓國의 外來觀光客 誘致增大를 위한 觀光商品開發戰略에 관한 硏究

최은진 檀國大學校 經營大學院 1991 국내석사

Today, the tourism industry have a great effect on economy society and culture of the nation as well aa the improvement of culture and le□gure activity of the people And it is being note a world-wide hopeful industry which is called" on unseen trade" because it makes a great contribution in improvement of Balance af Payment Korea also has recognized the importance of tourism industry and consentrate on attracting foreign tourists Rut in order to accomplish the more effect, Korea should develop, advertise and implant good image so that the desire of korea tourism might be formed, Accordingly the purpose af this study allows the korea in ferforming international tourism-marketing activity to present condition indevelopment and the problem of tourism commodity Presently. in terms of universal treodency, tourism is increasingly growing and tends to diversety more and more The korea was highlighted as tourism place with on apportunity in 88 Olympic but after that tim the growth rate lay in low condition The travel-commodity among the tourism commodity of Korea, in specific charater is depressed in development, and its quality is deteriorating because of disorder liness of insolvent enterprises and a tourism specific commodity. also is disregarding the local character and cofusing and is inadequate in development Folk events have an effort to become a tourism commodity but there are still insdequate. Thevefore, in order to develop the tourism commodity Korea should have a co-organic relation with each enterprise and the related systems and have an effort in developing a new commodity Also public relations must he cooperated one another and accomplished io national level

국민관광자원개발에 관한 연구 : 충주호주변자원을 중심으로

왕연대 단국대학교 1991 국내석사

The conception of leisure has been changed with the progress of science and technology, raised income, shortened working hours, Paid vacation, and popularized owning cars. In the past sightseeing is censured as wasting but nowadays it is accepted as an essential part of life like foods, clothing and housing. A tendency trying to enjoy one's own life being prevailed upon society, the demand of sightseeing and recreation activities are increasing rapidly. So the development of tourist potential is required in the view of satisfying the demand. To satisfy the demand of sightseeing, the development of tourist potential has been done all over Korea in 1980s. The Chungju Dam constructed under the comprehensive development plan of Namhan River is the largest multiple purpose dam in South Korea, which has industrial and sightseeing use. The dam has a total storage of thirty three billion eighty million cubic feet of water and forty million KW of electric power supply, furthermore the lake has such wonderful scenery that it will go far toward gathering tourists. The construction of this dam enables this area to be a tourist attraction. Especially the route connecting Chugju with Danyang proves its merits and also Mt.Soback an Mt.Wolak, both are National Parks, have merits and potentiality as sightseeing resources. Chungju Lake is located at the center of South Korea and there are many beautiful sceneries, historic vestiges and sightseeing facilities around the lake. Seeing the map of this area roughly, we can be able to look at Eight Great Scenehes of Danyang, Suanbo hot springs, Mt. Wolak and Soback, which can satisfy the demand of diverse tourists all the year round. So this area can be said to be 'sightseeing treasury'. The Government and the provincial authorities of Chungchongbuckdo established the Comprehensive Development Plan of Sightseeing Resources of Chungju lake area on those ground in order to make this area as a overall tourist attraction and resort place. Today, the demand of sightseeing are increased in proportion to the rise of sightseeing acts but the development of sightseeing resources and plans are not equal to the demand. As reviewed above, Chungju dam area has many advantages in which beautiful sceneries, cultural remains, administrative support are contained. If these area is developed systemically and practically on these advantageous ground, it will be more attractive sightseeing area. These area can be divided as follows : Mt.Soback, caves in Danyang, Mt.Wolak, hot springs of Suanbo and the lake itself used as a base for water sightseeing. But there are some spots uneasy to be reached because of lack of transportation, and sightseeing facilities are not sufficient for total tourist attraction in this area. If the comprehensive development of this area are done and the high way which will connect Chunchon with Daegu are constructed and further railway and air traffic are established, this area will be full of tourists all the year round.

우리나라의 관광 교육 훈련에 관한 연구 : 관광종사원을 중심으로

안계남 단국대학교 1994 국내석사

Ⅰ. Introduction Today tourism is assumed to be responsible for enhancing each country's economic and international status. And because tourism is more profitable than other industries, it is said every dollar spent by tourists generates some four dollars for the benefit of the national economy as a whole throtight the so called "multiplier effect," the Korea Goverment in cognizance of the fact that making Korea a tourist mecca is a great profit to national prosperity, formulated a basic policy on tourism, targeting greater number of tourists in ten years ago. This shift will create greater demand for the tourism development to prepare personneI to meet the future requirement of the demand an sophisticated conditions. Ⅱ. Purpose of the Study The purpose of this study is to promote quality of the employees engaged in tourism and to produce the the tourism manpower with the optimal level of international demand. that other means, recruitment and training for personnel to engaged in tourism business with other projects are necessary for the development of tourism in order to accomodate tourists porperly and this may be contribute toward the bright future of Korea's tourism business. Ⅲ. Methodology of Study To find out the real facts of tourism educational conditions past and present I examined the various study materials and papers published by the goverment-Ministry of Transportations-and its affiliated organizations-Korea National Tourism Corporation: Tourism Training Institute, Kyungjoo Hotel School-those organizations in charge of training and Education for the personnel engaged in tourism in Korea. As for the study aaterials. those periodical publ ications study thesis, educational plannings, study reports, and the Long Tera Plannings of Education for the personnel engaged in tourism business by the Ministry of Transportation fora 1988 to 1994 are surveyed. Ⅳ. Conclusion Fro. the result of empirical study I would like to suggest that the basic training and education programs should be enhanced as being implicated some changes to fulfill its aim more effectively within the consideration as follows. 1. To increase private educational oraganizations-proprietary school, institute-producing greater quantity of personnel engaged in tourist business in preparing to meet the mass tourism period. 2. To expand the programs for reeducation in the tourism bysiness industry organizations for its employees. 3. To extend the time and duration of present basic educational program, that is, extend from 210 hours to 420 hours, from one and half month to three months. 4. To edjust the curriculuas by introducing some new subjects that should meet the demand of time. 5. To reinforce the safety education for the employees in tourist hotels training them to take care of the guests safely at an emergency such as fire or accidents. 6. To establish Tourism University available recruiting highly trained tourism administraters, managers who can lead tourism industries of Korea. 7. To reinforce the education for the top managers, Administrators in Tourism Business.

우리나라 觀光産業의 發展方向에 관한 硏究 : 問題點 및 改善策 中心으로

이경항 단국대학교 1997 국내석사

본 논문은 우리나라의 觀光産業의 발전방향에 대한 연구로서 그 問題點과 改善策을 중심으로 논문을 전개하였다. 1970년대 이후 괄목할만한 成長을 해온 觀光産業이 1980년에 이어 1996년 두 번째로 赤字를 기록한 바, 그 이유와 원인을 體系的으로 규명하고, 發展方向을 모색함으로서 우리나라의 관광산업을 보다 성숙된 國家戰略産業으로서 자리 매김하려는데 본 연구의 目的이 있다. 이는 우리나라의 관광산업이 그 性格의 多樣性 즉, 立地 依存性, 變動性, 多樣性, 公益性, 서비스性 등 그 성격이 매우 他産業과 다르기 때문에 이러한 문제 요인을 분석하고 새로운 도전을 위한 方向設定이 무엇보다도 중요하다는 생각에서, 본 연구에 임한 것이다. 國內觀光産業은 그 동안 國民經濟의 發展과 을림픽, 아시안게임 등 國際的인 行事의 開催 등에 힘입어 꾸준한 성장을 지속해 왔다. 특히 '94 「韓國 訪問의 해」행사의 成功的인 開催를 계기로 내부적으로 관광산업의 重要性에 대한 인식이 다소 改善되는 것과 함께 일부 行政規制가 緩和 내지 철폐되는 등 政策的인 支援이 이루어짐으로써 괄목할 성장을 이루어왔다. 그러나 아쉽게도 90년대 초반 이후 觀光産業에 대한 意識缺如와 制度的 整備의 소흘 등으로 급기야 '96년도에는 적자의 타격을 입고 말았다. 이러한 시점에서 本 論文은 제2장에서는 우리나라 觀光産業의 一般的 現況을 고찰하고, 제3장에서는 우리나라 觀光産業의 問題點을, 施設 및 運用上의 문제점과 마케팅상의 문제점 둥으로 크게 나누어 다루었으며, 제4장에서는 그 원인에 대한 發展方向을 제시하는 구조로 구성하였다. 우리나라가 가치고 있는 賦存資源과 自然環境 그리고 諸般施設의 擴充과 整備 및 觀光韓國의 의지가 모두어 관심속에 고조된다면, 우리나라 觀光産業은 2000년 ASEM, 2002년 월드컵, 부동동아시아 경기대회 등 大形國際行使 誘致 계기와 더불어 再跳躍의 호기를 맞을 수 있을 것이다. 이는 또한 작금의 엔화 약세, 달러 강세, 高物價, 高失業의 돌파구가 될 수 있는 기회이며, 觀光産業만이 가지는 독특한 經濟的·社會的·文化的 效果를 再檢證할 수 있는 시기이므로 觀光韓國을 위한 모두의 분발이 요구된다. This thesis, a study on direction of development for Korean tourism industry, focuses in its problems and improvements. Since 1970's Korean tourism industry had experienced a remarkable development, but it recorded to go into second red in 1996, following 1980. This thesis aims to make clear its causes systematically, and to settle down the tourism industry as a mature national strategy industry by seeking after direction of development. The reason I studied it is that because Korean tourism industry has a variety of features, that is, it differs severely in place-dependency, changeability, diversity, common benefit and service character, it seemed to be important to analyze them and to set a direction for new challenges. Domestic tourism industry has continued to grow up on behalf of development of national economy and holding such international event as Olympic and Asian Games. In particular, since Korea has succeeded in holding "1994 Korea Visit Year," the industry showed a great growth; the recognition on the importance of tourism industry is improved a little, and some political supports are offered such alleviation or abolition of several administrative restricts. Unfortunately, however, because of lack of the recognition on tourism industry since early 1990's and of the system rearrangement, the industry was attacked by deficit in 1996. In this point, this study investigated general reality of Korean tourism industry in the second chapter, treated with its problems, dividing it as one of facility and operation and one of marketing in the third chapter, and proposed some directions of development for the reasons. If everybody shows interest in the existing resource and natural environment and intends to extend and arrange our facilities to build "Tourism in Korea" Korean tourism industry could meet second chance to leap with hosting grand international events like ASEM in 2000, and Would Cup and Pusan East-Asian Games in 2002. These may provide a chance to resolve problems of high price and high unemployment etc. Indeed, this is the time when we can reexamine the unique economic, social and cultural effects only tourism industry has, and we should make another exertion for "Tourism in Korea".

한국의 호텔 마아케팅의 문제점 및 개선방안에 관한 연구 : 상품판매를 중심으로

이경택 단국대학교 1992 국내석사

Tourism industry has become a new and attractive growing spotlighted industry at the end of the 20th century. Due to the growth of economy, tourism industry has been remarkably developed since 1970. Finally it has become the space and time industry with the increasing number of foreign visitors by the support of govern-ment level. The hotel enterprises, however, should make competitive efforts to improve hotel facilities and services. But the hotel operators, with one or few notable exceptions, have ignored sales strategies, in ap-plying to their management. The general concept among hoteliers is that sales strategies is just another post-graduate term for hotel management. Although the sales strategy is a part of marketing to get this point across. The adjustments on this study are suggested as follow: Special features containing modern sales strategies in the introduc-tion. Basic study in chapter 1 includes basic concept of sales strategies related to hotel marketing and competitor's analysis. Chapter 2, theroetical research of hotel marketing. Chapter 3, the state and actual situation of tourism hotel develop-ment in Korea. Chapter 4, the problem and improvement of hotel marketing in Korea. Finally reclassified the factors of sales strategies, according to the important problems and difficult factors that are confronted by most of the hotels. In order to enhance and foster sound growth of a hotel, it's desir-able to make its sales strategies more systematic and creative.