南北关系缓和对于中国边境城市(丹东)经济影响

刘,俊(Jun Liu) 동북아경상학회 2020 동북아경상연구 Vol.1 No.1

Purpose - Through the implementation of the national policies to promote the border cities, Dandong s competitive advantages can be brought into full play, and the international influence of Dandong s development driven by opening up in the future will be expanded. Design/Methodology/Approach - By analyzing the historical background and basic conditions of Dandong s development, this paper puts forward the problems and advantages of Dandong s geographical location, traffic situation and foreign trade trend. Findings - Finally, with the help of Dandong Experimental Zone s own advantages and the basic conditions built for many years, Dandong will be built into the most competitive land sea transport channel in the east of Northeast China, and the Dandong section of the Sino DPRK border will be built into a stable, peaceful, prosperous and prosperous international regional economic and trade cooperation demonstration area. Research Implications - Dandong, as the nearest border city close to South Korea and North Korea, will gain economic growth momentum in the process of easing relations on the peninsula in the future 2018年6月27日是具有历史意义的时刻,韩国领导人文在寅和朝鲜领导人金正恩携手携手跨过“三八线”,从而暗示着韩朝关系将走向和平的历史舞台。这个历史性的转变不仅给两国的经济带来新的动力,而且对于临近朝鲜的丹东来讲,无疑也是一次新机遇和挑战。因此丹东未来应当如何发展,采用何种运行机制,边境该如何开放,成为各方共同关注的课题。本文通过分析丹东发展的历史背景及基础条件,提出丹东地理位置,交通现况,外贸趋势等的问题点和优势。最后借助丹东试验区自身的优越和多年打造的基础条件,通过对现存问题的改善,将丹东建成为东北东部最具竞争力的陆海联运大通道,把中朝边界丹东段建设成为安定、祥和、繁荣、富裕的国际区域经贸合作示范区。

New Energy Vehicle under the Concept of Low Carbon Green Consumption Study on Marketing Strategy Optimization

Yongteng Liu,Hao Wang 동북아경상학회 2022 동북아경상연구 Vol.3 No.2

The Effects of Environmental Training and Environmental Commitment on Employee Environmental Behavior: The Mediating Role of Environmental Commitment

Ding Ding,Ran Zhang,Xiaoyue Cui 동북아경상학회 2021 동북아경상연구 Vol.2 No.2

Purpose – The purpose of this paper is exploring the influence mechanism of environmental training on employees’ environmental behavior through empirical research. Design/Methodology/Approach – According to the existing scale variable measurement, adopting the method of questionnaire survey collected online sample data of 201, and the data quality was tested by non-response bias, common method bias analysis, correlation and multi-collinearity, reliability and validity analysis. Then, the research hypothesis was tested by hierarchical regression. Findings – This paper studies environmental training has a significant positive impact on both private and public environmental protection behaviors of employees; environmental commitment has an intermediary effect on the relationship between environmental protection training and employees’ private and public environmental protection behaviors; the gender of employees has no significant regulatory effect on their environmental commitment and their private and public environmental behavior, and the age of employees has no significant regulatory effect on their environmental training and environmental commitment. Research Implications – In the management of this paper, through in-depth study of the impact mechanism of employees’ environmental behavior at the individual level, it makes contribution to the further study of the impact of green human resource management practice at the individual level.

移动短视频APP用户持续使用意愿影响因素研究

辛杰(Jie Xin),陈,淼,(Miao Chen) 동북아경상학회 2020 동북아경상연구 Vol.1 No.1

短视频APP的诞生是自媒体与互联网技术的典型产物。根据相关数据分析,现阶段短视频的活跃用户高达4.6亿, 呈现持续增长的趋势,用户的黏性客观,要远远高于其他行业的平均值。基于“使用与满足”理论分析受众的动机需求,探究移 动短视频app用户持续使用意愿,可以充分的了解媒介效果在新媒体时代的发展。 Purpose - How to expand the short video matrix from a strategic perspective, extend the industrial chain, innovate business models, and realize the value of consumer purchasing power, so as to improve the economic efficiency of enterprises. Design/Methodology/Approach - This paper establishes a model and analyzes the factors influencing consumers purchasing behavior. Findings - User s personal cognition and body perception are the key factors that affect the application persistence. User perceived usefulness and entertainment are the key factors affecting user behavior, while ease of use does not have a significant impact on users. The individual difference of users is an important factor that affects users intention to continue using. Research Implications - With the continuous improvement of short video frequency, the number of users is gradually increasing, and the participation is also increasing. At the same time, it also brings huge economic benefits.

作业成本法与传统成本法比较研究

柏海燕(Haiyan Bai) 동북아경상학회 2021 동북아경상연구 Vol.2 No.1

随着经济的发展, 市场竞争越来越激烈, 企业要在激烈的市场竞争中争得一席之地, 加强成本管理势在必行, 因此,企业需要在成本的精细化管理方面获取理论上的指导。本文通过对传统成本法与作业成本法的比较, 以作业成本法在DY食品公司的应用为例, 分析阐述了两种方法的差异, 总结了作业成本法的优势, 并对作业成本法在中小型食品加工企业中的应用提出了合理化建议。 Purpose - The paper aims to provide the theoretical guidance in the fine management of cost for the enterprises by the comparative analysis of Traditional Costing and Activity-based Costing. Design/Methodology/Approach - After comparing Traditional Costing to Activity-based Costing, showing a case study of the application of Activity-based Costing in Dy food company, the paper analyzes the differences between the two. Then, it summarizes the advantages of Activity-based Costing, and makes the reasonable suggestions for its application in the small and medium-sized food processing enterprises. Findings - The differences between Traditional Costing and Activity-based Costing are studied, and the advantages of the latter are analyzed in the paper. Research Implications - It is very important for the enterprises to improve the accuracy of cost calculation and to serve their business decisions.

Research on the Necessity and Ways of Integrating Party History Education into Kindergarten Curriculum

Zhao Zhao(Zhao Zhao ) 동북아경상학회 2022 동북아경상연구 Vol.3 No.1

Purpose – The fundamental task of education in the new era is to establish moral education. To this end, we have developed and utilized Party history educational resources and integrated them into the kindergarten curriculum to pass on the revolutionary spirit, enhance patriotic awareness and cultivate good character in children. Design/Methodology/Approach – In this paper, literature research and empirical research using Chinese Internet articles were used to solve the research problems presented above, including related books, papers, and documents. Findings – This paper explores four ways of integrating Party history education into kindergarten curriculum, which provides valuable theoretical support and practical reference for relevant activity practices. Research Implications – In the management of this paper, this study is important for integrating Party history educational resources into kindergarten curriculum through developing and utilizing them to help young children establish a correct worldview, outlook on life and values, enhance patriotic consciousness, and pass on the red spirit, and will also provide references for other scholars’ subsequent studies.

Research on Service Marketing Strategy of China’s Convenience Store Industry

Wang Kun(Wang Kun) 동북아경상학회 2022 동북아경상연구 Vol.3 No.2

Purpose - The purpose of this article is to discuss the problems and improvement strategies in the implementation of service marketing in China’s convenience store industry based on the current market situation of China’s convenience store industry. Design/Methodology/Approach - Based on the theory of service marketing, this paper studies the current situation and development trend of China’s convenience store industry market, and finds the main problems in the implementation of service marketing in China’s convenience store industry: backward service marketing awareness, fewer service customers, and poor commodity quality. Based on case analysis and service marketing theory, a complete service marketing strategy is proposed for the service with no characteristics, low service level, and limited to offline sales. Findings - This paper studies establishing service marketing concepts, clear market positioning, serving more customer groups, providing differentiated product portfolios and high-quality services, using new media to facilitate service communication, cultivating an excellent workforce, improving the service environment, strengthening tangible display, etc. Service Marketing Strategy. Research Implications - In the management of this article, this study is of great significance for improving the convenience store industry’s products and services, improving the management level, and improving customer satisfaction. It will also provide a reference for other scholars’ follow-up research.

Research on Innovation of Chain Enterprises from the Perspective of Omni-channel

Xize Geng,Lingming Kong,Tiantian Qin 동북아경상학회 2021 동북아경상연구 Vol.2 No.2

Purpose – In line with the changes in consumer consumption habits and the pursuit of individualized and diversified needs, Omni-channel business models have become a new direction for the transformation and development of traditional retail companies. Design/Methodology/Approach – This paper takes various influencing factors as independent variables, and tends to choose online consumption as the dependent variable. This article divides the independent variables into two levels. The first is the internal level of resident characteristics, including gender, age, average monthly income level, marital status, and average online time. The second is the external level of online consumption, including product prices, product quality, product types, delivery speed, and after-sales service. Findings – Based on a brief introduction to the current situation of Omni-channel transformation of the retail industry and the impact of online retail on the changes in consumer behavior, the article takes three chain retail companies of Weidomei, Guodomei, and Ziyan Foods as examples. Deal with the four aspects of strategy, price system and membership system, and explore the Omni-channel innovation of the business model of food chain retail enterprises. Research Implications – Relevant suggestions are put forward in response to the problems existing in the innovation of the business model of food chain retail enterprises at this stage. Take the innovation of food chain retail companies in the Omni-channel model as a case, in order to provide ideas for food chain retail companies to achieve Omnichannel transformation, and provide a useful reference for the entire chain retail industry.

The Impact of Electronic Word of Mouth and Brand Image on Purchase Intentions in Digital Marketing

Qian Liu,Xulong Dai 동북아경상학회 2023 동북아경상연구 Vol.4 No.1

Purpose - This paper addresses the fact that under the rapid development of the cosmetics industry, electronic wordof- mouth and brand image occupy an increasingly important position in digital marketing and can greatly improve the competitiveness of enterprises. Design/Methodology/Approach - This study first conducts a certain literature review on the research related to electronic word of mouth and brand image, then constructs a research model of electronic word of mouth, brand image, and purchase intention in digital marketing, and conducts a survey through the distribution of questionnaires, and then carries out descriptive statistical analysis, reliability and validity analysis, correlation analysis, regression analysis, and ANOVA on the questionnaires by SPSS 24.0 in order to conclude. Findings - First, electronic word-of-mouth has a significant positive effect on purchase intention; second, it is not true that brand image has a significant effect on purchase intention; third, there is a difference between different ages on purchase intention, and according to this conclusion, we make suggestions and point out the direction of subsequent research. Research Implications - In this study, a Chinese national brand - Huaxizi - is selected as the main research object to carry out the investigation, hoping that it can provide significance to the development of Chinese national brands in digital marketing.

Application of “Social Work Method” in Social Adaptation of Difficult Teenagers

Huimin Li,Jiayun Liu 동북아경상학회 2023 동북아경상연구 Vol.4 No.1

Purpose - The purpose of this paper is to introduce the perspective of social work, utilizing professional means of helping others, integrating various social resources, and deeply exploring relevant strategies to improve the social adaptation of disadvantaged adolescents. Design/Methodology/Approach - Based on the particularity, complexity, diversity, and the increasing number of teenagers in distress in recent years have aroused widespread concern from all walks of life. Through the investigation and interview of the distressed adolescents in some areas of Shandong Province, this paper discusses the present situation of their social maladjustment by using the mixed research method. Findings - This paper analyzes the main influencing factors of social maladjustment from three dimensions: selfadaptation, behavior adaptation, and interpersonal adaptation. Self-adaptation is examined from two dimensions: identity and cultural value Behavioral adaptation is mainly the prosocial behavior and anti-social behavior of troubled adolescents in the process of social adaptation. And puts forward the strategies to solve the social maladjustment of the distressed adolescents by using three major methods of social work. Research Implications - In the management of this paper, as a highly practical course, ‘Social Work Methods’ cannot achieve practical results solely relying on classroom teaching methods. Therefore, it is necessary to apply it to specific social life practices. This study focuses on the use of social work methods in the social adaptation of troubled adolescents to expand the use of social work methods in groups.