http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
An Approach to Tourism Product Marketing
Ye Xiushuang(叶,秀霜) 세계문화관광학회 2008 Conference Proceedings Vol.9 No.0
The intelligence marketing is a new marketing activity that is a kind of characteristics and costliness value mode, and it is also an important change of an anti-traditional marketing mode. It is required to pay attention to the special need of women during every process about tourism operation such as designing, producing, serving and so on. 心智营销是目前阶段一种高价值、大作用的全新营销活动,足反传统营销模式的一次重大变革。而关于旅游产品女性市场的心智营销是心智营销的一个单独的、有明显特色的分支,是针对广泛存在的女性客源市场,采取心智营销的策略,使旅游企业在产品设计、生产、销售等环节更注重女性的特殊需求。