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RISS 인기검색어
- 검색키워드
- 저자 : Marylouise Caldwell (검색결과 2 건)
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Deepening how cultural capital structures consumption of the performing arts
Marylouise Caldwell,Paul Conrad Henry 한국마케팅과학회 2018 마케팅과학연구 Vol.28 No.1
This paper deepens existing research that suggests cultural capital (CC), a status-laden resource linked to social class, associates with differences in consumption values, consumption portfolios (range of products consumed), and emic (consumers’ own) interpretations of performing arts. Our research context comprises attendance at the live and recorded performing arts in a large metropolitan city located in a Western country in which the dominant language is English. The research methods comprise long interviews with, and observations of, a sample of 36 performing arts patrons who had attended a classical music concert at least once: specifically, 18 low CC and 18 high CC. Analysis suggests several advances on previous research. Specific subsets of consumption values linked to CC in the prior literature, associate with LCC or HCC. These consumption values can be viewed as macro-values, which associate with numerous micro-values. Additional consumption values worthy of additional exploration emerged from data analysis. Consumption portfolios identified in prior research, are confirmed as associating with CC.
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Paul Conrad Henry,Marylouise Caldwell 한국마케팅과학회 2017 마케팅과학연구 Vol.27 No.2
This study explores the theoretical foundations for consumer rights by drawing on broader human rights theories and consumer marketing literature. The study examines credit card debt through this theoretical lens and develops a model of consumer rights. The model is developed through a synthesis of rights literature and document analysis of newspaper articles about credit cards and debt. The study identifi es two primary tensions. The fi rst is a call for individual responsibility versus a call for protection of consumer rights. The second is the perception that credit cards either facilitate or inhibit quality of life and self-fulfi lment. The position in this tension-ridden, arguably paradoxical space depends on beliefs and perceptions about human frailty, institutional precariousness, confl ict, and locus of sympathy. This rights model can be used to understand the conditions where the pressure for consumer rights is either amplifi ed or inhibited.
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