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      • Application of Amalytic Hierarchy Process (AHP) on Market Apeal Evaluation-Case Stduy of Archeological Sites in Eastern Serbia

        Dr. Tatjana Pivac,MSc Tamara Tanasić,Mr. Igor Stamenković,Dr. Ivana Bleš,ić,MSc MSc Miriana Penić 한국문화관광학회 2021 문화관광연구 Vol.23 No.2

        One way of promoting Eastern Serbia’s archeological heritage is to develop a number of connected sites as a cultural route. This paper discusses the application of analytic hierarchy process (AHP) on market appeal matrix with the purpose of assessing the potential for archaeological tourism development in the region of Eastern Serbia. Ten relevant criteria were proposed and were indicated for several of the most attractive archaeological sites in Eastern Serbia (Viminacium, Lepenski Vir, the Roman castrum of Pontes, Iustiniana Prima or “Empress’s Town”, Mediana and Felix Romuliana) and were analysed by Analytic Hierarchy Process (AHP). Preliminary results indicate that the most relevant criteria are important national symbols and the least important appeal for special needs indicator. Lepenski Vir has the highest market appeal, followed by Felix Romuliana, Viminacium, Mediana, and the least market appeal has the Roman castrum of Pontes.

      • Creation of a New Tourism Product: Thematic Routes ‘Along the Beer Roads in the Vojvodina Province, Serbia

        PhD Ivan a Bleš,ić,PhD Tatjana Pivac,MSc Tamara Tanasić,Mr. Igor Stamenković,MSc Mirjana Penić 세계문화관광학회 2021 International Journal of Culture and tourism Resea Vol.14 No.1

        Autonomus Province of Vojvodina has a significant potentials for the development of thematic routes of beer. Beer tourism is becoming increasingly popular among tourists of various ages and many countries due to this form of tourism movement have created there own distinctive brand and enviable position on the market. By combining of traditional practices of production, distribution and consumption with tourist activities such are: visits, tasting and sales and other attractiveness in the Vojvodina Province, one can create a new and high-quality tourism product.This paper presents two examples of potential beer roads, which are paired up with the attractiveness of the area through which they’re passes and also listed some examples of popular cultural routes in the world. There are the characteristics and description of the routes area and breweries that could create a tourism product in Vojvodina. The research involved examination of potential stakeholders who would love to participate in this routes, and the reasons why they would choose it. Most of the respondents, as reasons why they are appealing this route, said: they want to meet new friends, spend time with beer consumers, taste beer and to become more familiar with modern production technology. Based on the results of the survey it can be concluded that the beer route is very appealing and attractive because there is a large number of potencial stakeholders. Moreover, the younger population is interested in participating in thematic routes, but they would also like to visit and the other natural and cultural attractions of Vojvodina. Following the current trends in the tourism industry, these routes could be a generator of business development and growth of prosperity of the population in Vojvodina. As well as, they could merge a tradition and the present, the story of beer’s production, beer festivals or visits to breweries and beer museums.

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