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Consumer willingness to purchase organic products: Application of the theory of planned behavior
Jennifer Maloney,Min Young Lee,Vanessa Jackson,Kimberly A. Miller-Spillman 한국마케팅과학회 2014 Journal of Global Fashion Marketing Vol.5 No.4
The organic industry continues to increase year on year, and organic apparel is the second largest organic market in terms of generating annual sales. More and more retailers, such as Nike, Gap and Wal-Mart, are beginning to offer their consumers organic apparel options. Despite this growth, there has been little research that studies consumer purchasing behavior toward organic apparel products: most of the literature about the organic industry focuses on the organic food market. This research applied the Theory of Planned Behavior to examine consumer purchasing intentions toward organic apparel products. Participants at a university in the southeastern United States were asked to complete a questionnaire. Structural equation modeling was used to analyze the data. Attitude and subjective norm were found to have a direct influence on consumer purchasing intention. Perceived behavioral control and perceived expensiveness were found to indirectly influence intention through attitude. Awareness, an external variable, was found to indirectly influence intention and directly influence attitude and perceived behavioral controls. Implications for organic clothing retailers are discussed.
Identification of a Small Molecule Sensitizing DNA Repair Deficiency
Yongliang Zhang,Jennifer T. Fox,Gene Elliott,Ganesha Rai,Mengli Cai,Srilatha Sakamuru,Ruili Huang,Menghang Xia,Kyeryoung Lee,Hee Dong Park,Winfried Edelmann,David Maloney,Kyungjae Myung 한국실험동물학회 2015 한국실험동물학회 학술발표대회 논문집 Vol.2015 No.8