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Fatimah Febriyanti BASTARI(Fatimah Febriyanti BASTARI ),M. ARAS(M. ARAS ),Cici Fakhrunnisa SOFYAN(Cici Fakhrunnisa SOFYAN ),Taniya Indriana RUSTAM(Taniya Indriana RUSTAM ) 한국유통과학회 2023 유통과학연구 Vol.21 No.3
Purpose: Low-Cost Carrier airlines attempt to provide the best service for their customers. However, the pandemic has forced airline companies to keep developing new strategies. Moreover, in this digital era, airlines must intensely market their service through social media to reach as many customers as possible. This research aims to study the impact of advertisements on Instagram and the customer experience concerning customer loyalty and satisfaction in the aviation industry. Research design, data, and methodology: This study uses a quantitative explanatory with the combination of the positivism paradigm. The data collection technique is by distributing questionnaires to related airline Instagram followers. Meanwhile, the sample calculation uses using the Slovin formula in which 414 respondents are gained. The collected data is analyzed with Structural Equation Model and using Smart-PLS software. Results: The study results indicate that advertising on Instagram and customer experience significantly positively affect customer satisfaction and loyalty. In addition, the variable customer satisfaction has a significant positive on customer loyalty. Conclusions: The study results indicate that the ease of obtaining information via Instagram can affect satisfaction and will increase when customers have made a flight so that they will become loyal customers.
Taer Erman,Febriyanti Friska,Mustika Widya Sinta,Taslim Rika,Agustino Agustino,Apriwandi Apriwandi 한국탄소학회 2021 Carbon Letters Vol.31 No.4
A carbon nanofber was produced from the Areca catechu husk as a supercapacitor electrode, utilizing a chemical activation of potassium hydroxide (KOH) at diferent concentrations. One-stage integrated pyrolysis both carbonization and physical activation were employed for directly converting biomass to activated carbon nanofber. The morphology structure, specifc surface area, pore structure characteristic, crystallinity, and surface compound were characterized to evaluate the infuence on electrochemical performance. The electrochemical performance of the supercapacitor was measured using cyclic voltammetry (CV) through a symmetrical system in 1 M H2SO4. The results show that the KOH-assisted or absence activation converts activated carbon from aggregate into a unique structure of nanofber. The optimized carbon nanofber showed the large specifc surface area of 838.64 m2 g−1 with the total pore volume of 0.448 cm3 g−1, for enhancing electrochemical performance. Benefcial form its unique structural advantages, the optimized carbon nanofber exhibits high electrochemical performance, including a specifc capacitance of 181.96 F g−1 and maximum energy density of 25.27 Wh kg−1 for the power density of 91.07 W kg−1. This study examines a facile conventional route for producing carbon nanofber from biomass Areca catechu husk in economical and efcient for electrode supercapacitor.