http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : Elisa Ivana Pellicanò (검색결과 1 건)
- 무료
- 기관 내 무료
- 유료
-
Beyond Akogare: The White Female in Japanese Underwear Advertisements
Elisa Ivana Pellicanò 연세대학교 영어영문학과 BK21 Plus 사업단 2021 Situations: Cultural Studies in the Asian Context Vol.14 No.1
This paper examines the ways in which the “white body” has been constructed in Japanese underwear advertisements, as well as the emotions that may circulate in relation to these images. After presenting an overview of previous academic literature on whiteness in Japan, I argue that promotional material which does not go through major mass media channels can offer us useful insights into how Japanese culture regards white bodies. In underwear catalogues, the female white body is used in ways that are congruent with Japanese body aesthetics, tending to avoid an overly sexualized depiction of the female form. Furthermore, an analysis of the reception of these advertisements reveals how representations of the white body elicit feelings that go beyond desire (akogare). Admiration for the physical form of non-Japanese models is in fact enmeshed with a sort of emotional distance that makes it harder for the female audience to compare the white body with their own bodies as well as to imagine it as an object of sexual desire. This paper comprises part of a larger study on the ways emotions towards racialized bodies circulate on the Japanese archipelago. An analysis of the workings of these affective economies might provide an insight into how racialized knowledges operate throughout daily life practices.
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
