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RISS 인기검색어
- 검색키워드
- 저자 : Elene Svanidze (검색결과 1 건)
- 무료
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Big Hit Entertainment: Soar with Multi-Labels Integration, Social Platforms and Innovations
Tatia Turazashvili,Elene Svanidze,Mariam Katsitadze,Beso Namchavadze Academy of Asian Business (AAB) 2021 Academy of Asian Business Review Vol.7 No.1
This case aims to analyze the successful story of Big Hit entertainment - A globally rebound entertainment company, which achieved significant success worldwide. How Big Hit achieved success and what was the way from a small company to a big player in the entertainment business. Also, how Big Hit has gone through from the bottom of the pyramid to achieve the Top. We will analyze how Big Hit's business performances improved after launching the multi-label approach. The key success factor of multi-label platforms will be evaluated. Approach Big Hit have can be used as a reference by other companies who have difficulties or by those, who are new ones in this business. Also, we will assess the contemporary situation and current challenges Big Hit has, perspective directions and opportunities will be discussed at the end of the report. The case study consists story of how Big Hit deals with current challenges by finding market opportunities and taking advantage of core competence to turn into a fast-growing business. It is noteworthy that our case study provides significant information on the Big Hit entertainment business's strategies and creative approaches compared to user studies. Firstly, our study is much more focused on the company’s evolution and strategies throughout its existence when other studies only center around BTS. In our case we have presented Big Hit’s innovative way of using IP branding strategy, their contribution to K-pop culture, and their approach to Artists. Secondly, we have discussed their inner boarding system and multi-label platform. Thirdly we have emphasized their current challenges and our suggestion on how to overcome them. Also, we have explored the company’s strategies from consumers' point of view, while actively using their services provides to customers. In conclusion, we thought that this case would help to understand big hit business strategies, also serve as valuable knowledge about the evolving and innovating approach scheme for everyone interested in it. This case can show you, that this scheme, the “Big Hit success formula” can be useful and applied not only for companies from the entertainment field but for every business that eager to succeed.
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