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- 저자 : David M. Woisetschl?ger (검색결과 2 건)
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David M. Woisetschläger,Debra Hanning,Christof Backhaus 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.4
The importance of frontline employees (FLEs) for the success of organizations is recognized by researches and practitioners alike. However, their importance for the innovativeness of companies resulting from their boundary spanning role is often underestimated and has received little attention in prior research. The present paper identifies individual and firm-level factors that explain variations in idea collecting behaviors of FLEs. To test the hypotheses, data was collected from 31 different managers from the automotive, construction, IT, machinery, and chemicals sectors. In addition, a total of corresponding 237 FLEs were surveyed and matched to the firm-level data. Results of our study show that FLEs’ idea gathering is positively influenced by job satisfaction, desire for upward mobility, and lack of resources. Role ambiguity between FLEs and the employer decreases FLEs intention to gather ideas. Dissemination behavior is enforced by inter-sender role conflicts and reduced by role conflicts resulting from a lack of resources. Both dimensions of idea generation depend on the presence of a strong internal network. On a firm-level, learning orientation and providing feedback to FLEs are found to strengthen the interrelationship between idea gathering and dissemination. Based on these findings, implications for management and research are derived.
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HOW TO DESIGN SERVICE INNOVATION PROCESSES:DEVELOPMENT OF THE PARTICIPATION QUALITY SCALE
Nils O. Ommen,Markus Blut,Christof Backhaus,David M. Woisetschläger 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.4
Research on new product development has emphasized the importance of integrating customers, employees, and suppliers in an organization’s innovation processes. While several studies evaluate respective participatory processes, there is, surprisingly, no consensus on which dimension participation quality consists of, and how to measure them consistently. The present study contributes to the literature by identifying the dimensions of participation quality and by constructing a participation quality scale that includes six dimensions, namely (1) project-related resources, (2) early involvement, (3) degree of influence, (4) transparency of processes, (5) incentive mechanisms, and (6) voluntariness of participation. Furthermore, a 24-item measure of participation quality is developed using a mixed-method design. Results of our study show that the developed measure impacts important innovation-related outcomes such as innovation performance, acceptance of the innovation, and intention to participate in future innovation projects. Given that the six identified dimensions of participation quality differentially affect these outcomes, the scale provides the opportunity to better design participatory innovation projects, and thus helps managers to integrate stakeholders more successfully in these projects.
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