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REPOSITIONING THE LUXURY FASHION INDUSTRY: A CONSUMER-BASED MODEL
Maria Voronina,Nicole Hartley,Daniela Buce 글로벌지식마케팅경영학회 2015 Global Fashion Management Conference Vol.2015 No.06
This paper utilizes a categorical approach, proposing and validating a comprehensive model that facilitates the understanding of the structure of the luxury fashion industry through the lens of the consumer. It explores the value dimensions of luxury fashion products and clarifies the confusion that is evident in the earlier luxury literature.