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권용대 ( Kwon Yong Dae ),홍종숙 ( Hong Jong Sug ) 한국농촌계획학회 2003 농촌계획 Vol.9 No.3
This paper aimed at identifying rural amenities valuable in terms of marketed value and economic analysis of green tourism so as to develop policy instruments for new rural communities. We conducted the case study on Jik-Dong rural community in Taejeon city estimated income effects of green tourism and internal rate of return of investment for rural amenity facilities. The research results are as followings; ① green tourism participant will spend the worthe of 50,392 won per person, ② earnings from green tourism amounts to about 2,471 thousand won per household, ③ internal rate of return of green tourism investment is estimated as 7%. The strategies for green tourism is suggested as follows; ① rural amenities should be well maintained for green tourism infrastructure ② measures to internalize the value of rural amenities should be developed for market oriented green tourism ③ effective program for inducing visitors with purchasing power should be designed.