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스포츠사회학 : 골프 소비자의 소비적 가치관과 골프용품 관여 및 지속적 정보탐색의 관계
정동군(DongGunJung),김지은(JeeEunKim) 한국체육학회 2002 한국체육학회지 Vol.41 No.4
The Purpose of this study was to examine closely the relationship between consumptive value, golf goods involvement and ongoing information search among golf consumers.This study examined the 250 participants who were in sports center. Data were collected by employing a questionnaire which were developed by Kim Chul min(1996), Lee Young sun(1991) and Bloch(1986). According to research questions there are descriptive statistics analysis, oneway ANOVA, multiple regression analysis in material analyses used.Conclusions from this study method and procedure are as follows.First, consumptive value, golf goods` involvement and ongoing information search are partially different by socio-deiity6taphic characteristics of the golf consumer.Second, consumptive value of golf consumer partially influence on golf goods` involvement. In details, the lower the self-control among the subfactors of consumptive value, the higher simbolism, perceived buying risk. And the higher the material orientation, the higher simbolism, pleasure, perceived buying risk, importance.Third, consumptive value of golf consumer partially influence on golf goods` ongoing information search In details, the lower the self-control, the higher objectivity and the higher the material orientation, the higher objectivity and subjectivity.
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