국내 호텔과 외국 브랜드 레스토랑의 브랜드 제휴에 관한 연구

정규엽,손효경(Kyoo Yup Chung and Hyo Kyong S) 한국호텔외식관광경영학회 1998 호텔경영학연구 Vol.7 No.2

This paper introduces the concepts, worldwide trends, and proved pros and cons of the co-branding between hotels and branded restaurants; and examines important attributes and feasibility of co-branding for tourist hotels in Korea. The purpose of this study is to suggest strategies for enhancing business performances of F&B filed of tourist hotels in Korea. As an empirical study, questionnaire survey was conducted to identify relatives importances of attributes; correlation among investigated variables, e.g. factors, demographic variables, and price/value(dependent variable). and opinions for prospective co-branding affiliation between Korean tourist hotels and foreign branded restaurants. Through appropriate statistical analyses important findings and implications are suggested. The research result indicates that the co-branding will serve dual purposes of enhancing customer satisfaction and generating more revenue and profit of Korean tourist hotels.

Retrospective Marketing

정규엽(Kyoo Yup Chung) 한국호텔외식관광경영학회 2012 호텔경영학연구 Vol.21 No.4

Market of modern times is characterized as hyper-segmentation, hyper-augmentation, hyper-competition, and hyper-maturity. Focus of each and every company and product/service is, in parallel, farfetched and one-sided progress. Under this circumstance, it is in need of reverse or counter measures. Par excellence product/service does not always mean high-tech and ample variety. The advent of new era of new and rational thinking for all marketers has come. Historically(in the field of marketing) many huge, tip top, and master(victor) corporations have been continuously suffering and eventually dying from faster-than-ever changes. This phenomenon is accelerated, and the slope of downfall is dreadfully fiercer as the time progresses. This author, therefore, tried to find out both intrinsic and/or extrinsic cause and effect of related cases and suggested directions for today`s corporations to stand an edge of competition. The concept of retrospective marketing is different from that of demarketing, anti-marketing, counter marketing, etc. Retrospective means looking back on or dealing with past events or situation. Retrospective marketing can be defined as all efforts for regressing to the virtue of simplicity against the vice of complexity and variety, regressing to the good nature and traditional product/service against the bad byproducts of overwhelming and redundant technology and development; and regressing to the root of needs from a variety of wants in the light of Zeitgeist.

외식업체의 전자상거래 식자재 구매 효율성

정규엽(Kyoo Yup Chung),최상철(Sang Cheol Choi) 한국호텔외식관광경영학회 2004 호텔경영학연구 Vol.13 No.4

This study tried to examine how to enhance the efficiency of e-commerce food purchasing in the food service industry. From expert panel meeting and the review of the research a research model and hypotheses were formulated. The research model consists of two dependent variables such as companies` intrinsic factors, for example, including employees, sales, venders, and purchasing items and efficiency factors, example operation, management, items; and an independent variables that necessary to change from off-line to on-line food purchasing to become a B2B. To analyze the survey, t-test, factor analysis, regression analysis etc. were conducted. As a result, the survey showed several findings on how food service companies can create management strategies for the cyber market in food purchasing, the food service industry has stronger perception on employees and items in terms of necessity to change from off- line to on-line food purchasing.

호텔 EF ( Executive Floor ) 의 선택 속성에 관한 연구

정규엽(Kyoo Yup Chung),이병관(Byoung Kwan Lee) 한국호텔외식관광경영학회 2001 호텔경영학연구 Vol.10 No.3

The purpose of this study is to examine and analyze important attributes of the EF deluxe hotels in Seoul overall as well as satisfaction level, willingness of repeat visit, and recommendation. This research also examines factors that encourages customers to return to the hotel. In order to achieve this purpose of the study, researchers developed a survey instruments based on related literatures. Data was collected from 296 EF guests of 17 different deluxe hotels in Seoul. Major findings and implications are as follows: ·Pleasant guestroom atmospherics followed by flexibility of front desk operation are the most important attributes in the field of guestroom; and such attributes as cleanliness, appropriate temperature and lighting, early check-in and extended check-out, etc are considered to be important. ·In case of EFL, pleasant lounge atmospherics and facility are distilled into the most important attribute and, therefore, cleanliness and quietness, separation of non-smoking area, sufficient space, and brightness of lighting should be re examined and reinforced. ·Friendliness and professionalism of employee service as well as organization and placement of employees are another important area of reinforcement or remodeling.

호텔 브랜드 자산 측정 도구 개발

정규엽(Kyoo Yup Chung),김홍빈(Hong Bin Kim),이승헌(Seung Heon Lee) 한국호텔외식관광경영학회 2005 호텔경영학연구 Vol.14 No.3

Nolan의 단계 모형을 적용한 국내 호텔정보시스템(HIS) 실태 분석

정규엽(Kyoo Yup Chung),이경철(Kyung Chul Lee) 한국호텔외식관광경영학회 2002 호텔경영학연구 Vol.11 No.2

Nolan firstly adopted four-stage growth model in 1973, six-stage growth model in 1979, and revised six-stage growth model theory in 1983. Through the outcome of his research he classified the growth and the development of information system in a certain organization`s e.g hotel, into six stages. Also he verified that each stage has its benchmarks in terms of applied portfolio system, information system organization, information system planning and controlling, and users attitudes and related techniques to them. The purpose of this study is to understand the current state of Hotel Information System(HIS) in Deluxe hotels in seoul on the basis of Nolan`s stage growth model and search for major success factors and development model or management program for hotel. First, with the theory of Nolan stage growth model, it is impossible to discover overall stage of organization, but it is possible to diagnose the stage by the benchmarking variables. Second, there has been few research of HIS stage of hotels up until this time. It is meaningful to use inductive methodology, however, which applies academic theory to `real would` situation. Finally, it is revealed that HIS system deluxe hotels in Seoul is situated somewhere between 3rd and 5th stage.

외래관광객의 만족도에 영향을 미치는 서울의 도시관광요소와 도시이미지

정규엽(Kyoo Yup Chung),김한선(Han Seon Kim) 한국호텔외식관광경영학회 2009 호텔경영학연구 Vol.18 No.2

This research has been done to give some implications for city tourism revitalization by recognizing the importance of city tourism product using Seoul as research object by understanding Seoul`s city tourism, city image and the factors that affect city tourism. First, convenient facilities that are the basic of tourism since it gives positive effect on City`s unique image is concluded to be giving negative effects on Seoul tourism for they cannot aware the distinctions of Seoul city tourism. City tourism factors from city image that affects dynamic image are entertainment, location and infrastructure. Therefore, the enjoy and entertainment factors for tourists seem to be important factors in emphasizing the dynamic image of Seoul. Especially, from Seoul city tourism factors infrastructure affects all of city image. Therefore strengthening transportation, public security and road system is an important factor in improving Seoul city image. Second, all city tourism factors that foreign travellers directly experience are giving important effects to the satisfaction of foreign tourists. Therefor a general management of this is necessary. However, modernized image that can be the basic of a city is a pre-recognized factor that does not give distinction. Therefor this factor can be concluded to be not affecting Seoul tourism. Because of this, unique, pleasant and dynamic images from Seoul tourism factors have to be strengthened. In order to strengthen these kind of images, an efficient management of city tourism factors are necessary.

주제공원의 서비스 품질과 관계의 질에 관한 연구

정규엽(Kyoo Yup Chung),김화경(Hwa Kyung Kim),이은정(Eun Jeong Lee) 한국호텔외식관광경영학회 2006 호텔경영학연구 Vol.15 No.5

In parallel with the important of theme park, many studies of determinant attributes of visitors, lifestyle characteristics, satisfaction and behavioral aspect, benefit sought segmentation, etc. related to theme park have been conducted more and more as time progresses. The purpose of this study is, therefore, to identify service quality level, relationship quality, e.g. trust, satisfaction, involvement, and performance and prove cause and effect between service quality level as well as relationship quality and performance. The hypotheses were tested by relevant statistical analyses such as factor and regression analyses. All of the three proposed hypotheses were supported and major findings, implications, and recommendations were provided.

호텔,외식산업 배경음악의 장르와 템포에 따른 무드에 관한 연구

정규엽(Kyoo Yup Chung),조수현(Soo Hyun Cho),이원봉(Won Bong Lee) 한국호텔외식관광경영학회 2008 호텔경영학연구 Vol.17 No.3

This thesis groved for the necessity of various studies to prove indoor music effects in a restaurant and made an effort to find the difference of indoor music effect between a general restaurant and other restaurants in the hotels, centering on other-level customers and room service price. In addition, this thesis suggested that it be necessary to deeply arrange eu-function and dis-function aroused by music in managing restaurants. This thesis has an aim first to point out the genres and tempos favorable to give an effective mood, and second to also present the tempos and volumes suitable to the restaurants classified with a theme, so that the managers of hotels and restaurants could put into practical use them. This author performed a field experiment, targeting on the customers who had a meal at hotel restaurants and general restaurants, and selected a restaurant at Y hotel located in DAEJEON and an Italian restaurant named `O` located in DUNSAN-DONG, DAEJEON from SEPTEMBER 2 to SEPTEMBER 25, for total 24 days. The conclusion is as followings. Responders expressed themselves that slow tempos were appropriate to inducing comfortable and affirmative feelings, that medium tempo was appropriate to inducing familiar and happy feelings, and that fast tempo was appropriate to inducing pleasing feelings and favorable impression. Slow tempo, inducing comfortable feelings, will make customers stay in the business site for long time, but on the contrary, fast tempo, inducing heated feelings will make them stay for a short time. So it`s reasonable to select fast-tempo music to increase fast seat circulation rate. Putting into practical use of the findings in the field is available to a study on music effects so that it can be meaningful in the practical affair aspects. For example, in case a manager wanted to change business place mood, a background music so that it could easily be changed into great effects. In case the business place confirmed a concept of a business place, a selected music would highlight the concept. In case a manager wanted to appeal to customers` emotion, the manager would be able to select some musics as genres and tempos presented by this thesis. This thesis suggests that managers satisfy customers and complete the financial results and aims with customers` emotion arranged by the musics at the same time.

특급 호텔의 운영 효율성 벤치마킹에 관한 연구

정규엽(Kyoo Yup Chung) 한국호텔외식관광경영학회 2006 호텔경영학연구 Vol.15 No.1