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RISS 인기검색어
- 검색키워드
- 저자 : 전경숙(Kyoung Suk Jeon) (검색결과 2 건)
- 무료
- 기관 내 무료
- 유료
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전경숙(Kyoung Suk Jeon),김재옥(Jai Ok Kim) 한국복식학회 1996 服飾 Vol.28 No.-
The product evaluation and purchasing behavior of US brand jeans have been studied. The intrinsic and extrinsic cues are usually adopted to interpret the purchasing decision making processes. Among extrinsic cues price and brand name have been studied extensively, but country-of-origin has not been examined in Korea. With the liberalization of retail industry, foreign brands are aggressively penetrating in Korean apparel market. Since the penetration of imported apparel has increased tremendously lately, the consumer attitude toward foreign produced clothing has great importance. The findings of the study were 1) Price was the most important among extrinsic cues, except quality. Brand name was more important than store and country-of-origin. 2) The country image had significant influence to the preference as apparel production country. 3) The evaluation and willingness to buy of the jeans were greatly influenced by the behavioral characteristics of consumer variables. 4) The model to predict the willingness to buy of the jeans has been developed.
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유태순(Tai Soon Yoo),전경숙(Kyoung Suk Jeon) 한국복식학회 1996 服飾 Vol.28 No.-
The purpose of this study is to analyze the relation between the beauty of human body and the fashion illustration in each period. and I attainted my object throuh the investigation of features and changes of illustration which is given a vivid description of the features and development of ideal human body beauty. By various methods I studied this subject. First, I refered to sundry records. Secondly I inestigated the fashion illustrations which are included in Vogue. On the basis of this data I grasped the ideal types of human body beauty which is founded during the social chage in each 10 years. And I analyzed the relation between the ideal type and fashion illustration which show the change of fashion. The summary of result is as follows. 1. In the early part of the 20th century, the beauty of human body is represented with the figure of large-sized beauty which emphasize shoulder and bust. And fashion illustration show 9 life-size, broad shoulder, full bust, slim waist and hourglass silhouette. 2. In the 1910s, the swell of strength vanishes gradually and shoulder and sleeve are straight type. And fashion illustration show 7 life-size, hig waist line. And that is tublar silhouette of high waist and streamline shape in which bust and hip are not emphasized. 3. In the 1920s, the ideal type of human body beauty is straight type which shows flat bust and unexaggerate hip. And fashion illustration is about 8 life-size, tublar silhouette of low waist and lunger ans slimmer and young, style in which bust and hip are not emphasized. 4. In the 1903s, the ideal type is womamly, sil and logn style. Fashion illustration is about 8 life-size and slim & long silhouette in which waist line is emphasized and bust and hip line come out. 5. In the 1940s, the ideal type is womamly style which has narrow shoulder, rich bast and slim waist. And fashion illustration is about 7 life-size and hourglass silhouette which has unartificial shoulder, slim waist and emphasized bust. 6. In the 1950s, the ideal type is that of robust health which emphasize build and muscular system. And fashion illustration is 8.5 life-size and show full bust and made waist slimmer. That is sheath silhouette. 7. In the 1960s, the ideal type is the child who has full face with large eyeball, slender and long leg ; narrow and immatured body, comparatively big head. And fashion illustration is 7 life-size and show slim and long neck, flat bust, long and slim limbs and big head. That is H type silbouette. 8. In the 1970s, the ideal type is high stature, flat breast, small hip and wide shoulders. And fashion illustration is wide shoulders and slim waist as Il life-size and straight sil-houette. 9. In the 1980s, the ideal type is extremely emphasized breadth of shoulder because healthy body and muscle are recognized as the symbol of ideal attractiveness. And fashion illustration is about 8.5 life-size and show muscluar, slim type. That is slim silhouette. 10. At the present time the ideal type is slim and tall type which is empasized healty beauty. And fashion illustration is 12 life-size which has healthy body and skin. So that is slim and long type.
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