http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 적나 (검색결과 2 건)
- 무료
- 기관 내 무료
- 유료
-
인터넷 쇼핑시 고려요인이 구매의도에 미치는 영향: 한·중 소비자의 비교연구
전기흥,적나 한국상품학회 2007 商品學硏究 Vol.25 No.4
Internet-shopping has taken a lot of changes to our lives, and this new purchase and negotiation form is now diffusing quickly in the world, also in China and Korea according to actual investigation. It will compare Chinese-Koreans' attitude about internet-shopping and purchase intention to make a comparison between Chinese and Korean. We can find the difference of them.The purchase of this investigation is to make an analysis of China and Korea consumers' internet shopping decision and the important figure. The main contents of this investigation is as following.First, There are difference between Korean and Chinese internet shopping factor. In case of Korea, it can be divided into 10 factors, they are payments and security, reliability of product and information, information convenience, purchase method, services, shopping convenience, delivery, space-time convenience, product diversity, impulse purchase, and so on. In the case of China, it can be divided into 8 factors, they are services and security, information convenience, reliability of product and information, payments and infrastructure, shopping convenience, space-time convenience, product diversity and bargain price, impulse purchase an so on.Second, In case of Korean consumers, the factors that have significant influence on purchase intention toward Internet shopping were purchase method, services, reliability of product and information, shopping convenience, space-time convenience, product diversity. But as for Chinese consumers, he factors that have significant influence on purchase intention toward Internet shopping were services and security, information convenience, reliability of product and information, payments and infrastructure, shopping convenience, space-time convenience, product diversity and bargain price, impulse purchase.
-
인터넷 쇼핑시 고려요인이 구매의도에 미치는 영향에 관한 탐색적 연구 - 한 · 중 소비자의 비교연구
전기흥(Jeon Ki-Heung),적나(Zhai Na) 한국상품학회 2007 商品學硏究 Vol.25 No.4
본 연구의 목적은 한·중 소비자의 인터넷 쇼핑시 고려요인과 인터넷 쇼핑몰을 이용한 구매의도에 영향을 미치는 요인들을 비교·분석함으로써 양국 온라인 소비자간에 어떠한 차이를 보이는지에 대해 규명하고, 나아가 중국 온라인 소비자를 보다 체계적으로 이해하는데 있다. 먼저 한국 소비자들이 인터넷을 통해 제품이나 서비스를 구매할 때 고려하는 요인은 결제·보안, 제품·정보신뢰성, 정보편의성, 구매방식, 서비스, 쇼핑용이성, 배달, 時空편리성, 제품다양성, 충동구매 등 10가지 요인이 확인되었고, 중국의 경우는 서비스·보안, 정보편의성, 제품·정보신뢰성, 결제·인프라, 쇼핑용이성, 時空편리성, 제품다양성·가격할인, 충동구매 등 8가지 요인으로 밝혀졌다. 또한 인터넷 쇼핑시 고려요인이 구매의도에 미치는 상대적 중요도를 살펴보면, 한국의 경우는 時空편리성, 제품다양성, 쇼핑용이성, 정보편의성, 구매방식, 서비스 순으로 그리고, 중국의 경우는 제품다양성 및 가격할인, 제품/정보 신뢰성, 쇼핑용이성, 서비스 및 보안, 결제 및 인프라, 충동구매, 時空편리성, 정보편의성 순으로 나타났다. Internet-shopping has taken a lot of changes to our lives, and this new purchase and negotiation form is now diffusing quickly in the world, also in China and Korea according to actual investigation. It will compare Chinese-Koreans" attitude about internet-shopping and purchase intention to make a comparison between Chinese and Korean. We can find the difference of them.<BR> The purchase of this investigation is to make an analysis of China and Korea consumers" internet shopping decision and the important figure. The main contents of this investigation is as following.<BR> First, There are difference between Korean and Chinese internet shopping factor. In case of Korea, it can be divided into 10 factors, they are payments and security, reliability of product and information, information convenience, purchase method, services, shopping convenience, delivery, space-time convenience, product diversity, impulse purchase, and so on. In the case of China, it can be divided into 8 factors, they are services and security, information convenience, reliability of product and information, payments and infrastructure, shopping convenience, space-time convenience, product diversity and bargain price, impulse purchase an so on.<BR> Second, In case of Korean consumers, the factors that have significant influence on purchase intention toward Internet shopping were purchase method, services, reliability of product and information, shopping convenience, space-time convenience, product diversity. But as for Chinese consumers, he factors that have significant influence on purchase intention toward Internet shopping were services and security, information convenience, reliability of product and information, payments and infrastructure, shopping convenience, space-time convenience, product diversity and bargain price, impulse purchase.
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
