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나봉 ( Feng Luo ),장예 ( Yi Zhang ) 세계문화관광학회 2012 International Journal of Culture and tourism Resea Vol.5 No.2
Deqing county, the northern part of Zhejiang province. The rural tourism attract nature respecting foreigners and white-collars. Based on questionnaires and research, this paper studied the influence of destination with cross-cultural contact. Results show there are aggressive influences on the following aspects, such as tourism mode, environmental awareness, cultural integration and etc. Finally, some useful proposals are put forward for local tourism development. In order to promote sustainable development of destination, the government has to respect and protect local villagers and culture, and at the same time select and adopt the essence of foreign culture.