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박종수 ( Jong Soo Park ),이장상 ( Jang Sang Lee ),김민경 ( Min Kyoung Kim ) 한국축산경영학회,농업정책학회(구 한국축산경영학회) 2011 농업경영정책연구 Vol.38 No.3
In this study, we surveyed and analyzed farmers` awareness of the pork checkoff program and the associated activities in the program to promote pork consumption as well as their acceptance to the allocated fee (600won/head). Although farmers recognize the importance of the checkoff program in promoting pork consumption, some discrepancies in attitudes toward the program are found between board members and producers. Therefore, it is highly recommended to more actively publicize the importance of the pork checkoff program to producers. We concluded this study by suggesting several solutions, derived from our findings, to improve the pork checkoff program.