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원채경(Chae Kyoung Won) 한국IT마케팅학회 2014 한국IT마케팅학회 학술대회 Vol.2014 No.1
Amore Pacific is one of the huge cosmetics company in Korea. In this paper, current trends perfume industry and how Lolita lempicka's famous brand Amore Pacific has a very unfavorable image of origin in France is a competition that you have to overcome these risks and weaknesses, Lolita lempicka is also a factor, and strategies and get the results that reap success in the French market improve the shortcomings of Amore Pacific to look at what they need to be investigated in any future endeavor.