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소호,하승범,유홍도,염명동 (사)한국관광레저학회 2021 관광레저연구 Vol.33 No.11
In this study, we established untact tourism and developed its scales. We tried to develop scales of untact tourism in COVID-19. Untact tourism-related research is in the early stage in tourism, so we aim to develop the scales prior to the vigorous research. We develop an item pool consisting of 41 items and purified it by exploratory factor analysis and regression analysis with 234 consumers’ data. We retested the purified items by exploratory, confirmatory factor, and regression. To check up this scale of untact tourism, we hypothesized that characteristics of untact tourism and satisfaction with untact tourism are affected by untact tourism components. The result shows that untact tourism in the commercial relationship consists of 5 factors with 22 items, which are safety, congestion, nature-friendly, untact environment, and prevention system.
언택트 관광의 고객경험이 고객인게이지먼트에 미치는 영향에 관한 연구: 언택트 성향의 조절효과를 중심으로
소호,하승범,유홍도,염명동 (사)한국관광레저학회 2021 관광레저연구 Vol.33 No.12
This study analyzed from various angles the impact of the characteristics of tourist destinations that customers value as important in untact tourism on the customers' tourism experience and ultimately, on customer engagement. Customer engagement is a very important factor for customer participation and building positive relationships. In particular, considering the non-human service process of the untact tourism experience, customer engagement can be seen as the most important achievement for tourist destinations and tourism companies. In this study, the characteristics of untact tourism have been divided into safety, nature friendliness, and congestion, customers' tourism experience has been divided into cognitive, emotional, and social experiences, and the relationships between variables have been verified.