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친환경 드론 음식배달 서비스의 인지적 자극 요인 추출에 관한 연구
황진수 ( Hwang Jinsoo ),송채안 ( Song Chaean ) (사)한국마이스관광학회 2023 MICE관광연구 Vol.23 No.2
Drones are attracting attention among information and communication technologies as a way to create a smart city, and an important role is expected in terms of eco-friendliness. However, there are few studies on drone food delivery services. This study tried to develop a scale to measure potential consumers' eco-friendly cognitive stimulation when using drone food delivery service. An empirical analysis was performed by conducting a survey with 420 customers who used the food delivery service within the past six months. Through exploratory and confirmatory factor analysis, the reliability and validity of a total of five factors such as biosphere value, environmental concern, attributable responsibility, environmental awareness, and perceived effectiveness were secured. This study has theoretical significance as it is the first study to develop a scale for the extraction of cognitive stimuli of potential consumers in the eco-friendly aspect of drone food delivery services.