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서갑성(SEO KAN SUNG) 한국항만경제학회 1994 韓國港灣經濟學會誌 Vol.10 No.-
This research should focus upon the determinants of export product strategy and export performance to reinforce export activities. so provide some directions to establish the decision-making of export product strategy In korean export firms, through an empirical analysis. Followings are some of major results: firstly, overseas orientation, Information of foreign market, export experiences have all positively an Influence upon export product differentiation strategy secondly, the number of variables that effect on export performance are six. overseas orientation, Information of foreign market, export experiences, product differentiation are positive, and socio-cultura environment difference, export restrictions in foreign market are negative.
온라인 쇼핑몰 구매자의 제품별 구매 유형에 관한 조사연구
서갑성(Gab-Sung Seo),장기영(Gi-Young Jang) 한국통상정보학회 2007 통상정보연구 Vol.9 No.4
The recent stabilization of the Internet is now driving every aspect of life into an Internet presence. In the coming years, the Internet will see growth in numbers unlike the world has ever seen. The subject of this study is the Research Study on the Products Purchase Type of On-line Shopping Mall Buyer. Also, this paper is to examine the relations between customer satisfaction and intensity of repurchase intention and complaining behavior in on-line context. On-line shopping customer depths interview it led and the online afternotes trust evaluation dimension was discovered the of useful characteristic, intention characteristic, exaggerating characteristic and on-line afternotes with or without. From these results, this paper suggests effective marketing strategy to the marketer who plans to run on-line shopping mall in the near future and also to the marketer who plans to sell products through the on-line shopping mall.