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        앤디 워홀 (Andy Warhol) 의 작품세계와 패션계에 미친 영향 (I)

        이영재(Young Jae Lee),박민여(Meen Nee Park) 한국복식학회 2000 服飾 Vol.50 No.1

        Andy Warhol is one of the great artists in the modern history of art who compares favorably with Picasso. His activities had his object on pervasion of a pop art and profit of the art industry. Many previous studies on his activities have attracted and held the attention of his works of art after 1960s. However, in spite of his working as publisher of a fashion magazine, fashion illustrator, fashion model, displayer, and etc. in 1950s, there are few studies on his activities of 1950s. Hence, this study investigates his works of art in 1950s and intensively analyzes his effect on modern fashion. In 1950s, Andy Warhol had already been distinguished in works of art from other commercial designers through the illustration for advertising design, window display of stores, and usage of Hollywood stars as an essential element in his works for whom he had sighed when he was young. His works were also characterized by a rejection of the originality of commercial arts. He had an great effect on youth`s fashion in 1950s and 1960s, Their fashion style and images, at that time, were progressive and opposite to a mainstream of pop cultures, which caused industry manufacturers and consumers to understand their subculture. As a result, it is concluded that Andy Warhol took the lead in the fashion in 1950s and his activities in 1950s had influence on the diffusion of the public punk fashion in 1970s and the street fashion in 1980s.

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