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Korean Cool: The impact of geek, tradition, and pop culture glocalization from Korea to America
( Karol Chandler-ezell ) 현대영미어문학회 2015 현대영미어문학회 추계학술대회 발표논문집 Vol.2015 No.-
Beginning with culture history writings from Daniel Tudor and Euny Hong and moving into anthropological theory on culture change; this presentation examines the way Korea’s unique traditions, social structure, and pop culture movements have influenced American “glocalized” culture. Local movements in Korean music, entertainment, fashion, and pop culture have created a distinct cultural identity with great international success thanks to the Hallyu. The Hallyu doesn’t end with Kpop music, K-drama, or even tech, however. Korean food, especially Korean-fusion food that mixes the traditional Korean cuisine with local and global tastes, has permeated the American food scene. Korean tech has become a symbol of reliability and innovation that supplants former Japanese and American products, making Korean the hot global flavor for pop, tech, and geek culture in the U.S. and beyond. Underlying all of this is the economic and technological success of the Republic of Korea itself. This combination of technological and pop culture success has made Korean culture the new local, global cool; as well as a fascinating model for reimagining revitalization movement theory within the context of glocalization.