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Investigating the Effect of Cultural Intelligence on the Tourists` Intercultural Interactions
( Abolfazl Zamani ),( Jafar Dadashi ),( Monireh Aliabbasi ),( Mehdi Zamani ) 한국문화관광학회 2013 문화관광연구 Vol.15 No.1
Culture refers to the manner of thinking and work performance among the individuals and is deeply rooted in the presumptions, beliefs and symbols of each society. Certainly, people will also highly care for their cultural belongings. People of cities like Soltanieh who have constant interactions with their guests from different cultures because of tourism attractions in their city should have and enhance in themselves a capability so that they may cause the minimum damages and restrictions in the inter-cultural interactions. Having three aspects, namely Cognitive aspect, Motivational aspect and Behavioral aspect, cultural intelligence indicates a capability by which the people may experience the best interaction when encountering unfamiliar cultures. Such capability in tourism, whether in the position of a tourist or a guest, causes people to show the best possible behavioral responses and to manage the mutual interpretations when encountering other people and cultural phenomena by having a general understanding of cultures and their positions. Using surveying method, in this paper we study Soltanieh City as one of the important tourism centers of Iran. Spearman Correlation Coefficient and Friedman Rank Test were used for statistical study. The results indicate that enhancement of cultural intelligence affects on the increase of tourists` intercultural interactions efficiency.
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