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        외식기업의 사회적 책임활동이 기업이미지와 조직구성원행동에 미치는 영향

        고미애(Mi Ae Go),김지연(Ji Yeon Kim) 한국관광연구학회 2015 관광연구저널 Vol.29 No.2

        The practical and active solutions about social responsibilities as tactical managerial method and healthy development of the food service enterprise are given. so this study tried to present the data and significant implications about relationship between company behaviour, organizational management, social responsibility activities and ethical management of the food service enterprises. According to the empirical analysis, the survey was conducted to 494 members who work in two different food service enterprises which are a communal feeding facility and the premium hotel in capital city. First of all, ethical responsibility, charitable responsibility and economical responsibility have positive effects on company image but legal responsibility does not have any impact on it. Moreover, organization image has good impacts on workers. This result of the survey showed that members in organizations will recognize corporate social reponsibility activities of the food service enterprise are authentic organizational activities. In addition, it positively and ultimately influences on organizations through motivating workers. This study will conduct that it interally concentrate on company image and organizational member behaviour through the effect of corporate social responsibilities by investigating members who relatively realize the inside circumstances of food service organization and it suggests to let an organization look at the effects from the side of human resource administration. This research suggests to focus on the specialized programme for improving the corporate image through social responsibility activities. It additionally includes limitation which did not consider the relationship between the cognition degree of corporate social responsibility and its authenticity impacted on company image.

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