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文仁秀 濟州大學敎 行政大學院 1998 濟行論叢 Vol.6 No.-
This thesis intends to investigate the effective methods of administrative publicity activities on residents who live in Cheju, Korea because the Korean government began to let residents elect a governor by voting from June 27th of 1997, and thus, administrative publicity activities have been more needed in the Cheju province. Previous authoritative and closed administrative systems have also caused the necessity for administrative publicity activities. Therefore, my thesis is investigating three points : First, this study is trying to find the degree of understanding of the processing projects such as the building processes of a convention center and the degree of harvesting oranges which have posed pros and cons to the local residents. The second aim is to investigate credibility of Cheju province's administrative publicity activities which are divided into general policies such as the contents of administrative publicity activities, and special policies such as the necessity of the activities. The third is to find the degree of reactions to the media. Administrative periodicals. local newspapers, and media were analyzed in order to investigate the degree of reactions. From the results of my study, the necessity of the publicity activities were very high: however the acknowledgement of the residents was very low because Cheju Province has disregarded the importance and specialty of the activities. Therefore, I intend to recommend a couple of methods to improve administrative publicity activities : 1) Long and short term administrative publicity activities have to be harmonized. 2) Residents should change their attitudes and behaviors regarding the activities. 3) The contents and techniques of the activities have to be also changed. 4) Reporting data must be written in terms of a journalist. 5) Local residents must be informed in advance of implementation of special policies. 6) A publicity center which may inform about the necessity of the activities must be built. The major conclusion of this study is that the low degree of acknowledgment regarding the activities is due to the distrust of the Province's strategic planning and policies. Therefore, finally I hope that findings from my thesis may fix the problems of Cheju's administrative publicity activities.