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중국 영상 문화에 끼친 한류의 영향 : 영화와 드라마의 경우를 중심으로
Zhou Yu bo(주오유보) 한국언론학회 2005 한국언론학회 연구보고서 및 기타간행물 Vol.- No.-
As a fresh impact wave of the popular culture, the success and affection to "Korean wave" can not be neglected whatever the neighbour countries like it or not. It is more important that this wave has been beyond the scope of the public culture and developed into a more realistic economy benefit, which contributes to the Korean economy, meanwhile attributes a new world acknowledgement Korea and it"s people and even changes the impression of Korean substantially. "Korean wave" was first occurred in China, from this point; China could be an original basement of this wave. If the passion singing in the Seoul Olympic games in 1988 gave the Chinese people a new image of Korea, a series of Korea TV programs make the Chinese people know that the Korea is a nation full of confidence, moral courage, value emotion and dare to chase what they want. The hot show of Korean TV play brought about culture effects, and gave a lot of new concepts to Chinese audiences and TV program workers. Chinese TV program making industry began to use the "Korean wave", borrow the successful experiences to use it in home-made movies, try to make the program that match the taste of Chinese audiences and fulfill the needs of domestic audiences. They conduct two applicable methods. One is co-operate with Korea TV making company, the other is to follow the lead of the "Korean wave", made domestic "Korea" TV play. Usually it is called youth idol TV play. The writer will analyze the get and lost of the TV play "Beijing, My Love"and "Apartment of Whitecollar". Why does the "Korean wave" have achieved so much success in the Chinese scream culture market? In my opinion, the main reasons are as follows: Firstly, it is partly due to the characteristics of the transform period in Chinese politics, economy, and culture. Secondly, the visual culture of "Korean wave" has its obvious advantages. Thirdly, after reform open, the consciousness of the Chinese young generation variety has played an important role in the spread of the "Korean wave". Fourthly, the "Korean wave" has comparison advantage in contrast with other substitute cultures from Japan, Hong Kong and Taiwan etc. Fifthly, with the promotion and participation from the Korea government, Korea play promote circulation in world culture trade. Sixthly, multinational culture capital takes part in, makes use of the "Korean wav e". and obtains enormous market success. In some aspects, the success of Korean visual culture lies in its dialectic attitude of own culture inheritance and development. Korea is not the simple culture receiver in the past any more, but a culture broadcaster at present, which produce considerable influence on neighbour countries. Then China ought to adapt to this new situation and should neither completely accept Korean wave nor treat it as virus. Culture lives in its mobility and its interaction. and a civilization would be more powerful only when it accepts outside stimulations and challenges now and then. Pluralism and mutual beneficial interaction in culture be the only final direction that "Korean wave" went.
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