Managing Relationship Marketing between Football Club Organization, Players, and the Fans Club Community

Z. Hidayat,Ian Bagastara,Rahmat Edi Irawan 한국스포츠과학회 2022 스포츠과학연구(JSAS) Vol.6 No.2

Purpose: This research aims to analyze the relationship marketing between football club organizations, players, and the fans club community. Research design, data, and methodology: An ethnographic approach was used to observe for eight months in the community, interviews, and documents analysis in Bonek Mania community fans club and Persebaya, a football club management in Surabaya, Indonesia. Results: The results show that the management of the football club has maintained the football high-end brand image in the national league. Stakeholders have endeavored to build the values and shared meaning with the public and cohesively with Bonek Mania. The struggles and achievements are intended to maintain the local collective memory of Surabaya's patriotism as the "city of heroes." Sustainable relationships were built by professional football club managers, players, and the fans club to foster the spirit, economic resources, and sustainable development. Conclusions: This research implies that it can provide direction for the management of football clubs by paying attention to relationship marketing, developing unique local values to build the customers' loyalty. Further implications were discussed.

Factors Affecting Online Purchase Decision, Customer Satisfaction, and Brand Loyalty: An Empirical Study from Indonesia’s Biggest E-Commerce

Nico HARTANTO(Nico HARTANTO ),La MANI(La MANI ),Mustika JATI(Mustika JATI ),Ruth JOSEPHINE(Ruth JOSEPHINE ),Z. HIDAYAT(Z. HIDAYAT ) 한국유통과학회 2022 유통과학연구 Vol.20 No.11

Purpose: The development of online shopping trends in Indonesia is increasing, and Tokopedia is becoming one of the most popular e-commerce websites. The purpose of this study is to obtain empirical evidence whether mobile shopping, customer review, perceived credibility, and Korean celebrity endorsement affect online purchase decision, whether online purchase decision affects customer satisfaction, and whether customer satisfaction affects brand loyalty of customers in Tokopedia e-commerce. Research Design, data and methodology: Quantitative survey with data was collected using an online questionnaire with sample characteristics were Tokopedia customers who lived in Jakarta by 385 samples using the purposive sampling method, and data analysis was conducted using the Smartpls application program version 3.0. Results: Mobile shopping, customer review, and perceived credibility had positive effects on online purchase decision at Tokopedia in Jakarta. However, Korean celebrity endorsement did not have a positive effect on online purchase decision at Tokopedia in Jakarta. Furthermore, online purchase decision had a positive effect on customer satisfaction at Tokopedia in Jakarta, and customer satisfaction had a positive effect on brand loyalty at Tokopedia in Jakarta. Conclusions: This study proposes significant implications for maintaining customer relationships to achieve purchasing decision, customer satisfaction, and brand loyalty in the e-commerce industry.

Information Behavior in COVID-19 Prevention: Does Anxiety among Indonesian Mothers Have an Effect?

Nadia Zahara,Z. HIDAYAT 한국과학기술정보연구원 2022 Journal of Information Science Theory and Practice Vol.10 No.4

The pandemic of Coronavirus disease (COVID-19) has contributed more challenges for mothers as the family’s primary caregiverin overcoming the widespread infection. Pandemic-related information is essential for mothers to reduce uncertainty as well asto maintain the health of family members during this unprecedented situation. Adopting the framework of the Situational Theoryof Problem Solving, this study extends the theory by, first, testing the mediating role of COVID-19 anxiety on mothers’ informationseeking and information forwarding, referred to as active communication action of problem solving, as well as preventive behavior;and second, by predicting the effect of information seeking on preventive behavior. Referring to an online survey from 371Indonesian mothers, the findings suggest that in terms of direct effect, only problem recognition was found to have no significanteffect on situational motivation. The results suggest that Indonesian mothers perceive COVID-19 as personally relevant so thatthey are motivated to solve the problem by seeking and forwarding related information. In addition, COVID-19 anxiety was found toplay a significant role in predicting information seeking, information forwarding, and preventive behavior. The result of this study isexpected to give insights for risk communicators and health professionals in Indonesia in communicating COVID-19, particularly tomothers.

The Influence Factors on Customer Satisfaction and Loyalty in Distribution: An Empirical Study on Sushi Tei Restaurant, Jakarta

Nova ANDRIYANI,Z. HIDAYAT 한국유통과학회 2021 유통과학연구 Vol.19 No.6

Purpose: A restaurant is a business of the physical distribution of food and beverages which includes intercultural interaction. This research paper aims to examine the influence of Japanese taste as a product advantage, determining service quality factor in the restaurant business, the e-CRM that involves technology, social media campaigns to reach the target market of young people, and customer satisfaction on customer loyalty in Sushi Tei restaurant. This study also intends to find direct and indirect influence between the variables. Research design, data and methodology: Quantitative research was conducted using a survey method by distributing 100 questionnaires to Sushi Tei customers in Jakarta, consisting of Gen Z and Millennials. Samples were taken at each outlet in the Jakarta area on weekend and weekdays by purposive sampling. Data was generated by path analysis Results: The results showed that Japanese taste, service quality, and e-CRM significantly influence customer satisfaction and customer loyalty. However, social media campaigns failed to influence customer loyalty. As a result, customer satisfaction has a significant influence on customer loyalty within Sushi Tei restaurant. Conclusion: The study also proposed significant implications to develop and maintain a relationship with the customer to gain satisfaction and loyalty in the food and beverage industry.

Distributing Goods and Information Flow: Factors Influencing Online Purchasing Behavior of Indonesian Consumers

Karilla MAIDLANA Z,HIDAYAT 한국유통과학회 2021 유통과학연구 Vol.19 No.7

Purpose: The distribution of goods and the flow of information, determined by consumer behavior toward online shopping, is drastically popular worldwide. This study examines some factors such as brand trust, online sales promotion, consumer personality, delivery service, quality assurance, information search, and online consumer satisfaction influence online shopping behavior. Research design, data, and methodology: A constructed questionnaire in an online survey was conducted with 241 random cluster respondents in the greater Jakarta Area. Structure equation model was utilized to analyze and verify all the data. Results: Research finding indicates online sales promotion, delivery service, quality assurance, and online consumer satisfaction positively influence information search. Meanwhile, brand trust, quality assurance, and information search positively influence online shopping behavior. However, the result illustrates that consumer personality negatively influences both information search and online shopping behavior. Conclusions: To influence online shopping behavior, the most important factors that need to be considered by marketplaces are quality assurance. It positively motivates Indonesia s citizens to collect information and make unplanned purchases. The study finding can be a reference for brands to maintain and build outstanding product quality, an informational website, and an excellent marketing strategy so that customers can meet their expectations. Besides, it also broadens both companies’ and individuals’ knowledge about the digital revolution on consumer behavior.

Netflix in Indonesia: Influential Factors on Customer Engagement among Millennials' Subscribers

AUDITYA, Annisa,HIDAYAT, Z. Korea Distribution Science Association 2021 유통과학연구 Vol.19 No.1

Purpose: This study is to explore how Netflix Customers' Engagement was influenced by Instagram Content, Perceived Price, Exclusivity, and Motivation in the context of Media Streaming and the role of Willingness to Subscribe as the mediating variable. This study underlines millennial's willingness to engage and the form of engagement. Research design, data, and methodology: The data for this research were collected from 100 Netflix's Millennials subscribers who follow @netflixid Instagram. All the results were analyzed and verified using SEM-PLS. Results: Research findings indicated that Willingness to Subscribe, Exclusivity, Motivation, and Instagram Content positively influenced Customer Engagement among Netflix millennials' subscribers. In contrast, Perceived Price had a negative effect on Customer Engagement. Conclusions: As a consequence, the exclusivity that Netflix offers to its audience by a recommendation algorithm has been proven to increase the engagement. This study also disclosed that the most definite form of positive engagement shown by Netflix millennials' subscribers is a behavioral aspect, where they positively recommend Netflix (word of mouth). The study findings can be a reference for the media streaming industry in their efforts to strengthen the engagement with their customers, especially the millennials, and provide knowledge about consumer behavior in digital technology.

Customer Loyalty on Household Consumer Goods Distribution: A Survey among the Asian Parent Indonesia Community

Yeany NURAINY,Z,HIDAYAT,Robby Marcelinus NANI,Riezca Kartika Dara APRILINA 한국유통과학회 2022 유통과학연구 Vol.20 No.4

Purpose: Mothers determines all household requirements and decides almost all their related things. The purpose of this study was to examine several independent variables on customer loyalty among mothers in The Asian Parents Indonesia community. The independent variables include advertising on Instagram, brand image, word-of-mouth, community cohesiveness, while the dependent variable is purchasing decisions. Research design, data, and methodology: This quantitative study uses a survey method for the Asian Parents Indonesia community members, listed on its website. The population of this community was recorded at 1,310, with a sample of 135 respondents. Data processing is done by using Structural Equation Model using Smart-PLS software. Results: Variables that significantly affect purchasing decisions and customer loyalty are word-of-mouth, summarized in a testimony, advertising on Instagram, and brand image. However, community cohesiveness does not affect customer loyalty to a brand. Conclusion: The results of this test propose significant implications for developing the relationship between baby toiletries producers and customers through word-of-mouth testimonials and advertisements on Instagram while community cohesiveness in maintaining customer loyalty using a brand is not influential, but interactions that occur within the community become a reference for mothers to choose a baby toiletries product.

Influencing Factors in Fans’ Consumer Behavior: BTS Meal Distribution in Indonesia

Narita Gianini SINGER,Z,HIDAYAT 한국유통과학회 2021 유통과학연구 Vol.19 No.9

The Effects of Experience and Brand Relationship to Brand Satisfaction, Trust and Loyalty Shopping Distribution of Consumer Philips Lighting Product in Indonesia

BUDI, Sylvia Christianti,HIDAYAT, Z.,MANI, La Korea Distribution Science Association 2021 유통과학연구 Vol.19 No.1

Purpose: This study examines the effects of several brand variables on customer satisfaction and brand loyalty. Research design, data, and methodology: The survey was conducted on a community with 302 city residents in Greater Jakarta as consumers of lighting products. The constructs were arranged based on several independent variables such as brand experience, brand relationships, and brand trust on customer satisfaction and brand loyalty. Customer satisfaction was positioned as an intervening variable to examine the effects on brand loyalty. Results: The consumer's experience determines the attitude and satisfaction at the next action. Brand experience significantly influences customer satisfaction and brand loyalty. Meanwhile, a brand association related to the benefits of the product concerned so that the relationship also affects customer satisfaction and brand loyalty. However, the brand relationship does not affect brand trust. Consumers do not readily believe without experience. Conclusion: The consumer's experience significantly influences satisfaction and brand loyalty, both direct and indirect. Brand relationships affected customer satisfaction and had a direct effect on brand loyalty. Likewise, brand trust has a direct effect on brand loyalty. The findings' implications emphasize the importance of brand owners to provide positive, memorable experiences to the consumers.

Transformation of ranitidine during water chlorination and ozonation: Moiety-specific reaction kinetics and elimination efficiency of NDMA formation potential

Jeon, D.,Kim, J.,Shin, J.,Hidayat, Z.R.,Na, S.,Lee, Y. Elsevier Scientific Pub. Co 2016 Journal of hazardous materials Vol.318 No.-

Ranitidine can produce high yields of N-nitrosodimethylamine (NDMA) upon chloramination and its presence in water resources is a concern for water utilities using chloramine disinfection. This study assessed the efficiency of water chlorination and ozonation in transforming ranitidine and eliminating its NDMA formation potential (NDMA-FP) by determining moiety-specific reaction kinetics, stoichiometric factors, and elimination levels in real water matrices. Despite the fact that chlorine reacts rapidly with the acetamidine and thioether moieties of ranitidine (k>10<SUP>8</SUP>M<SUP>-1</SUP>s<SUP>-1</SUP> at pH 7), the NDMA-FP decreases significantly only when chlorine reacts with the less reactive tertiary amine (k=3x10<SUP>3</SUP>M<SUP>-1</SUP>s<SUP>-1</SUP> at pH 7) or furan moiety (k=81M<SUP>-1</SUP>s<SUP>-1</SUP> at pH 7). Ozone reacts rapidly with all four moieties of ranitidine (k=1.5x10<SUP>5</SUP>-1.6x10<SUP>6</SUP>M<SUP>-1</SUP>s<SUP>-1</SUP> at pH 7) and its reaction with the tertiary amine or furan moiety leads to complete elimination of the NDMA-FP. Treatments of ranitidine-spiked real water samples have shown that ozonation can efficiently deactivate ranitidine in water and wastewater treatment, while chlorination can be efficient for water containing low concentration of ammonia. This result can be applied to the other structurally similar, potent NDMA precursors.