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- 저자 : Yongteng Liu(Yongteng Liu) (검색결과 2 건)
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Yongteng Liu(Yongteng Liu),Haonan Zhang(Haonan Zhang) 동아시아무역학회 2022 Journal of East Asian Trade(JEAT) Vol.4 No.2
Purpose - Based on the PEST analysis method and 4V marketing theory, this paper points out the problems of product marketing strategy and puts forward some optimization strategies to help Xint Technology Co. At the same time, by helping enterprises to build ESG development strategies, promote regional green economy, provide references and suggestions for other similar enterprises, and help achieve the double carbon goal early. Design/Methodology/Approach - First of all, this paper uses the method of literature investigation, searches the authoritative data related to the research object and content through the Internet, and collects the relevant documents and research data. Secondly, based on the product marketing strategy of Xint Technology Co., Ltd., the existing product marketing strategy of Xint Technology Co., Ltd. is analyzed from four aspects: product differentiation, product functionalization, and brand promotion. Finally, the article investigates the product marketing situation and collects enough valuable first-hand information to study the existing problems of Xinte Technology Co., Ltd. Findings - In this paper, we find some problems, such as a lack of product differentiation, lack of product functionalization, low added value, and lack of brand propaganda. The best solution is found according to the marketing method. Research Implications - This paper takes Xint Technology Co., Ltd. as the research object and analyzes its macro environment, development, and problems in product marketing strategy. By using PEST analysis and 4V theory to analyze the macro-environment and product marketing strategy of Xint Technology Co., Ltd.. Finally, combined with the environment and development of the enterprise, it helps the enterprise to optimize its marketing strategy. The method of optimizing product structure and marketing strategy is put forward, which can provide a reference for the research of product marketing promotion and enterprise development path.
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