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라이브커머스 품질특성과 구매의도와의 관계: 고객 관여도의 조절효과
안동희,Ahn, Tony Donghui 국제문화기술진흥원 2022 The Journal of the Convergence on Culture Technolo Vol.8 No.6
This study aims to explore the effect of quality factors and customer involvement on users' intention to purchase in the live-commerce context. For this purpose, statistical methods such as reliability test, factor analysis, ANOVA, regression analysis were carried out using the survey data from live-commerce users. The quality factors of live-commerce were classified into contents, system, service, and show host characteristics, and customer involvement was analyzed by dividing it into product involvement and service involvement. The results showed that each quality factor of live-commerce had a significant positive effect on the intention to purchase. On the other hand, customer product involvement had a significant moderating effect on content and system quality, service involvement had a significant moderating effect on service and show host characteristics. The degree of each quality factor on intention to purchase was higher as customer involvement was higher. Theoretical and practical implications were drawn from these findings.
Min-Chul KIM,Jin-Kwon KIM,Tony-Donghui AHN International Convergence Management Association 2024 The East Asian Journal of Business Economics Vol.12 No.4
Recent studies have introduced that digital transformation positively impacts firm performance. However, research on the relationship between organizational capabilities or attitudes as antecedents or situational variables for successfully driving digital transformation remains limited. Therefore, this study aims to systematically analyze how dynamic digital capabilities and the mutual relationships between organizational members' digital acceptance influence firm performance throughout the process of driving and achieving digital transformation. Research design, data, and methodology: This study developed the concepts and measurement items for each variable based on prior research. A survey was conducted with 258 companies participating in mini clusters within industrial complexes across the county. The data was analyzed using a structural equation model with the AMOS software package. Results: Based on existing literature, hypotheses were formulated regarding the causal relationships among variables, and analysis was conducted. The results indicate that digital transformation and employees' technological acceptance play a mediating role in the relationship between dynamic digital capabilities and firm performance. Specifically, the organization's dynamic digital capabilities enhance both digital transformation and technological acceptance. Moreover, digital transformation leads to higher firm performance when technological acceptance is high. Conclusions: This study has shown the importance of enhancing dynamic digital capabilities as a prerequisite for driving digital transformation and highlighted the significance of organizational members' perceptions and attitudes toward information technology. Particularly, through detailed causal analysis among the specific items of each variable, insights were gained for both academic and practical applications.
Jin-Kwon KIM,Min-Chul KIM,Tony-DongHui AHN International Convergence Management Association 2024 The East Asian Journal of Business Economics Vol.12 No.4
Purpose: This study aims to identify the relationship between SMEs' digital transformation capabilities, smart factory utilization, and management performance. It also aims to suggest how companies strategically utilize smart factories to achieve a competitive advantage and sustainable growth through empirical analysis of differences in innovation resistance and organizational characteristics. Research design, data, and methodology: This study Implement for SME's building smart factories did. The survey was conducted for 90days from October 1st, 2023 to December 31th, 2023. Total of 210 surveys were collected, and 186 surveys, excluding ones with missing value and outliers (64 surveys), were used. Results: The results of the empirical analysis based on previous research are as follows. First, digital transformation capabilities such as digital technology, digital leadership, and digital strategy affect smart factory utilization. Second, smart factory use affects operational performance. Third, innovation resistance has a moderating effect in the relationship with digital transformation capabilities, smart factory utilization, and management performance. Fourth, organizational characteristics have a moderating effect in the relationship with digital transformation capabilities, smart factory utilization, and management performance. Conclusions: Explore strategic ways to improve your organization's digital transformation capabilities. It is necessary to establish a strategy to make organizational members aware of the necessity and importance of introducing a new system through centralization of the organization.
Davaanyam BOLORTUYA,Muhammad RAZA,Jin-Kwon KIM,Tony-Donghui AHN 국제융합경영학회 2023 융합경영연구 Vol.11 No.1
Purpose: The purpose of this study is to investigate the relationship between service quality, destination image, and tourist satisfaction for foreign tourists visiting Korea, and in particular, to analyze the moderating effect of psychological power in the relationship. Research design, data, and methodology: A research model was derived through existing literature research and a survey was conducted on foreign tourists visiting Korea. Structural equation model of SPSS and AMOS24.0 were used for data analysis and hypothesis testing. Results: The tourism service quality affects the image of tourist attractions. Images of tourist attractions were found to affect tourism satisfaction. It was found that the lower the psychological power, the greater the effect on the relationship between service quality and image, and the relationship between image and satisfaction. Conclusions: This study demonstrated that service quality at travel destinations is a key factor in order to enhance the image and satisfaction of Korean tourist destinations for foreigners visiting Korea. On the other hand, since the image and satisfaction level of the tourism destination vary depending on personal factors such as psychological power, it suggests that travel industry workers or researchers should develop and operate services tailored to the individual characteristics of the tourists.
A Study on How to Vitalize the ESG Management Strategy of SMEs through ESG Management Cases
Jin-Kwon KIM(Jin-Kwon KIM),Min-Su KIM(Min-Su KIM),Tony-DongHui AHN(Tony-DongHui AHN ) 국제융합경영학회 2022 융합경영연구 Vol.10 No.6
Purpose: The purpose of this study is to look at the current status and cases of ESG at home and abroad, and through this, seek ways to activate the ESG strategy of domestic SMEs and suggest a direction. Research design, data and methodology: This study examines the current status of ESG management at home and abroad and examples of companies through related literature on ESG management and performance. Through this, the strategic direction of ESG management of domestic SMEs was presented. Results: Compared to the government and major corporations, SMEs can be said to lack ESG management activities. ESG activities include environmental activities such as carbon neutrality, waste management, eco-friendly supply chain management, establishment of safety and health processes to improve workers' environment, expansion of governance to guarantee autonomy and profitability such as fair trade, protection of social and shareholder rights such as anti-corruption, etc. should be based on Therefore, there are difficulties in ESG activities of SMEs that lack funds and manpower. Conclusions: Compared to the government and major corporations, SMEs can be said to lack ESG management activities However, it will be possible to establish and implement ESG management strategies based on the strengths of SMEs and the characteristics of each company.
CHO, Ik-Jun,KIM, Jin-Kwon,YANG, Hoe-Chang,AHN, Tony-DongHui Korea Distribution Science Association 2020 The Journal of Industrial Distribution & Business( Vol.11 No.12
Purpose: The purpose of this study is to confirm the strategic direction of the firm regarding the capabilities of the organization and its employees in order to increase the utilization and business performance of employees by that introduce smart factories in the domestic manufacturing industry. Research design, data, and methodology: This study derived a structured research model to confirm the mediating effect of recognition responses between the quality characteristics of smart factories and dynamic capabilities. For the analysis, a total of 143 valid questionnaires were used for 200 companies that introduced smart factories from domestic SME's. Results: Quality Characteristics of Smart Factory and Dynamic Capabilities had a statistically significant effect on Usefulness. Recognition Response had a statistically mediating on the relationship between quality characteristics of smart factory and business performance. Recognition Response had a statistically significant effect on business performance. Conclusions: It suggests that firms introducing smart factory reflect them in their empowerment strategic because the recognition responses of its employees differ according to the quality characteristics and dynamic capabilities of smart factories. It also means that the information derived from the smart factory system is useful and effective to business performance and employees.
Davaanyam BOLORTUYA(Davaanyam BOLORTUYA ),Jin-Kwon KIM(Jin-Kwon KIM),Tony-Donghui AHN(Tony-Donghui AHN) 국제융합경영학회 2023 융합경영연구 Vol.11 No.2
Purpose: The purpose of this study is to investigate the relationship between product characteristics, product preference and purchase intention for Mongolian tourists visiting Korea, and in particular, to analyze the moderating effect of product involvement and tourist image in the relationship between product characteristics and purchase intention. Research design, data, and methodology: A research model was derived through existing literature research and a survey was conducted on Mongolian tourists visiting Korea. SPSS and AMOS24.0 were used for data analysis and hypothesis testing. Results: The tourism product characteristics affect the product preference and purchase intention. Tourist image and involvement have moderating effects between product preference and purchased intention. Conclusions: This study demonstrated that product characteristics at travel destinations is a key factor in order to enhance the product preference and purchase intention for foreigners visiting Korea. On the other hand, since the purchase intention of the tourism destination vary depending on tourist image and involvement, it suggests that travel industry practitioners or researchers should try to various efforts to enhance the factors which affect the involvement or the tourists or image of the tourist site.