http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
MULTIPLE CHANNELS AND GOVERNANCE MECHANISMS IN AN INTERNATIONAL CONTEXT: FINDINGS FROM fsQCA
Ryuta Ishii 글로벌지식마케팅경영학회 2023 Global Marketing Conference Vol.2023 No.07
Previous studies do not provide information on which channel governance exporters should use in combination. Moreover, they neglect the role of multiple channel system and psychic distance in the implementation of channel governance. Accordingly, this study investigates the combined effects of channel governance, multiple channels, and psychic distance on export performance. The methodology used in this study is a fuzzy set qualitative comparative analysis (fsQCA), which is a powerful method for analyzing whether combinations of conditions (i.e., configurations) lead to certain outcomes. The results show that which channel governance combination leads to higher export performance depends on multichannel use and on psychic distance. This study contributes to the advancement of international marketing channel research by identifying patterns in superior combinations of governance mechanisms.